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TTDA: Solutions to improve the quality of economic policy communication for ethnic minorities on the online newspaper Ethnic Minorities and Development

Monday - 09/06/2025 04:07

INFORMATION ABOUT THE MASTER'S PROJECT

1. Student's full name: Pham Tuan Trinh; 2. Gender: Male

3. Date of birth: October 29, 1978

4. Place of birth: Khánh Lợi, Yên Khánh district, Ninh Bình province

5. Decision No. 4058/2022/QD-XHNV dated December 28, 2022, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes to the training program: Extended by 6 months (from December 29, 2024 to June 28, 2025)

7. Project title: Solutions to improve the quality of economic policy communication for ethnic minorities on the online newspaper Ethnic Minorities and Development.

8. Major: Journalism and Applied Studies; Code: 8320101_01_UD

9. Scientific supervisors: 1, Assoc. Prof. Dr. Vu Van Ha, Central Theoretical Council, Ho Chi Minh National Academy of Politics.

2. Assoc. Prof. Dr. Bui Chi Trung. Institute of Journalism and Communication Training, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of project results:

The project on communicating economic policies to ethnic minority communities through the Ethnic Minorities and Development Newspaper has achieved significant results in raising awareness and encouraging community participation. Experience from practical implementation has highlighted both strengths to be promoted and clear challenges to be addressed. To ensure that policy information truly reaches everyone and is most effective in contributing to the sustainable development of ethnic minority communities, maintaining and improving communication activities, enhancing people's access to information, and creating a more favorable environment for community participation and feedback will be crucial factors in the long-term success of policy communication in the future.

The study highlighted significant successes in improving the quality of economic policy communication targeting ethnic minority communities through online news channels. The results achieved are not only quantitative but also demonstrate a transformation in approach and interaction with the target community. First and foremost, one key factor contributing to this success is the emphasis on developing communication content deeply aligned with local culture and language. This approach has broken down language and cultural barriers, significantly enhancing the community's access to and understanding of economic policies. The use of mother tongues in many communication materials has been particularly effective, allowing information to easily penetrate the community, thereby increasing public participation and helping them better understand their rights and obligations.

11. Practical applications:

From the practical implementation of solutions aimed at improving the quality of economic policy communication for ethnic minority communities on the online newspaper "Ethnic Minorities and Development," many profound and valuable lessons have been learned. These lessons not only provide a solid foundation for improving the effectiveness of current communication activities but also guide the strategic direction for future communication efforts.

The practical implementation of economic policy communication for ethnic minority communities has yielded several successful examples, demonstrating the feasibility and effectiveness of the proposed diverse approaches. These examples include the production of media programs, such as the television program "Issues - Events," which has effectively contributed to disseminating policies to the community. Newspapers have also collaborated with local authorities to compile and distribute guidance materials (leaflets, booklets) in local languages ​​on policies related to economic development, entrepreneurship, and access to credit, using easily understandable language for the community. Organizing direct seminars and workshops within the community, in coordination with relevant agencies, has provided valuable opportunities for people to better understand policies, ask questions, and engage in direct discussions. Finally, the implementation of communication activities combined with traditional events and festivals has effectively utilized cultural activities to disseminate information naturally, attracting people's participation. These examples show that, when applying appropriate and creative methods, economic policy information can be effectively accessed, helping ethnic minority communities to better understand the State's development support programs.

Looking to the future, the online newspaper "Ethnic Minorities and Development" has the potential to become a modern and effective model of policy communication, contributing to bridging the information gap, raising public awareness, and promoting comprehensive development for ethnic minority communities. It also serves as a model for other media outlets in reaching and serving specific public groups. With appropriate investment, a strategic vision, and a commitment to continuous innovation, the goal of improving the material and spiritual lives of ethnic minority communities through policy communication is entirely feasible.

12. Future research directions: None

13. Published works related to the project: None

INFORMATION ON PROJECT

1. Full name:Pham Tuan Trinh
2. Sex:Male
3. Date of birth: 29/10/1978
4. Place of birth:Khanh Loi, Yen Khanh District, Ninh Binh Province
5. Admission decision number:4058/2022/QD-XHNV, dated December 28, 2022, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in academic process:Extension of 6 months (from December 29, 2024 to June 28, 2025)
7. Official project title:Solutions to Enhance the Quality of Economic Policy Communication for Ethnic Minorities on the Dan Toc and Phat Trien Online Newspaper
8. Major:Journalism and Applied OrientationCode:8320101_01_UD
9. Supervisors:

  • Assoc. Prof. Dr. Vu Van Ha, Central Theoretical Council, Ho Chi Minh National Academy of Politics
  • Assoc. Prof. Dr. Bui Chi Trung, Institute of Journalism and Communication Training, University of Social Sciences and Humanities, Vietnam National University, Hanoi

10. Summary of the findings of the project:
The project on economic policy communication for ethnic areas on the Dan Toc and Phat Trien Online Newspaper has achieved significant results in raising awareness and encouraging community participation. Practical implementation experience has highlighted both strengths to be promoted and clear challenges to be addressed. To ensure that policy information truly reaches everyone and is most effective, contributing to the sustainable development of ethnic minority communities, it is essential to continue maintaining and improving communication activities, enhance information accessibility for people, and create an even more favorable environment for community participation and feedback. These will be decisive factors for the long-term success of policy communication in the future.

The research has highlighted notable successes in efforts to improve the quality of economic policy communication targeting ethnic areas through the online newspaper channel. The results achieved are not only quantitative but also reflect a transformation in approaches and interaction with the target community. Firstly, one of the key factors leading to success is the focus on building communication content that is deeply compatible with local culture and language. This approach has broken down language and cultural barriers, significantly enhancing the community's access to and understanding of economic policies. The use of mother tongue in many communication materials has been particularly effective, allowing information to permeate widely and deeply within the community, thus increasing public participation and helping people better understand their rights and obligations.

11. Practical applicability:
Through the practical implementation of solutions to enhance the quality of economic policy communication for ethnic areas on the Dan Toc and Phat Trien Online Newspaper, many profound and valuable lessons have been drawn. These lessons not only provide a solid foundation for improving the effectiveness of current communication activities but also guide strategies for future communication efforts.

The actual implementation of economic policy communication for ethnic areas has recorded several successful examples, demonstrating the feasibility and effectiveness of the diverse approaches proposed. These examples include the production of media programs, such as the television program "Issues – Events", which has effectively contributed to disseminating policies to ethnic people. The newspaper has also coordinated with local authorities to compile and distribute instructional materials (leaflets, brochures) in local languages ​​on policies related to economic development, entrepreneurship, and access to credit, using language that is easy for the people to understand. Organizing direct discussions and seminars within the community, in coordination with relevant agencies, has created valuable opportunities for people to better understand policies, ask questions, and exchange directly. Finally, the implementation of communication activities in conjunction with events and traditional festivals has effectively leveraged cultural activities to disseminate information naturally and attract public participation. These examples show that, when appropriate and creative methods are applied, economic policy information can be effectively communicated, helping ethnic minorities access and better understand state development support programs.

Looking ahead, the Dan Toc and Phat Trien Online Newspaper have the potential to become a modern and effective policy communication model, contributing to bridging the information gap, improving public knowledge, and promoting comprehensive development for ethnic minorities, while also serving as a model for other media agencies in reaching and serving specific audience groups. With appropriate investment, strategic vision, and a commitment to continuous innovation, the goal of improving the material and spiritual life of ethnic migration through policy communication is entirely achievable.

12. Further research directions:None

13. Thesis-related publications:None

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