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INFORMATION ABOUT THE MASTER'S THESIS
Decision No. 4058/QD-XHNV dated December 28, 2022, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student's enrollment.
Changes in the training process: Decision No. 6934/QD-XHNV on extending the study time for postgraduate students by the Rector of the University of Social Sciences and Humanities.
Duration: from December 29, 2024 to June 28, 2025
7. Thesis Title: Visual Information in Online Newspapers in Vietnam Today
8. Major: Journalism Code: 8320101.01
9. Scientific supervisor:
Assoc. Prof. Dr. Ha Huy Phuong (Academy of Journalism and Communication)
Dr. Vu Thi Kim Hoa (Institute of Journalism and Communication Training, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi)
10. Summary of the Thesis Results:
Within the framework of this thesis, the author explores, analyzes, and evaluates the current state of visual information on online newspapers in Vietnam, focusing on three types of visual information: infographics, images, and videos, from both a visual and informational perspective.
First, the author systematized the theoretical basis of visual information in online newspapers in Vietnam today, and at the same time built criteria for evaluating visual information based on two perspectives: informational and visual.
Accordingly, the thesis focuses on surveying two specific newspapers: Nhan Dan Online and VOV Online. After conducting a thorough survey, the author has provided an assessment of the actual situation on the two selected newspapers, pointing out the strengths as well as the limitations that still exist in the use of visual information.
Finally, the author raises several issues related to the production of visual information, and then proposes some solutions and recommendations to improve the effectiveness of visual information on online newspapers in Vietnam today. Although the proposed solutions are based on surveys, online newspapers still need constant responsiveness, innovation, and creativity to adapt to public tastes in the digital age.
11. Practical applications:
The research findings in this thesis can serve as a reference for improving the quality of visual content on online newspapers in Vietnam. The criteria for evaluating infographics, photos, and videos from both visual and informational perspectives can provide a basis for designing and creating more engaging articles that suit current reader preferences, thereby enhancing the online reading experience for the public.
12. Future research directions:
Further research could focus on the relationship between visual information and reader engagement levels on online newspapers, or expand to the impact of visual information personalization on user experience, considering the application of artificial intelligence to create visual content tailored to specific reader groups based on their preferences and reading habits.
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
Full name: Nguyen Phuong Anh
Sex: Female
Date of birth: September 27, 2000
Place of birth: Hanoi
Admission decision number: 4058/QD-XHNV Dated December 28, 2022
Changes in academic process: Decision No. 6934/QD-XHNV on extending the study period of graduate students by the Headmaster of the University of Social Sciences and Humanities
Extended period: from December 29, 2024 to June 28, 2025
7.Official thesis title: Visual information on Online Newspapers in Vietnam
8. Major: Journalism
9. Supervisors:
Associate Professor, PhD. Ha Huy Phuong (Academy of Journalism and Communication)
PhD. Vu Thi Kim Hoa (School of Journalism and Communication, VNU University of Social Sciences and Humanities
10. Summary of the findings of the thesis:
Within the thesis framework, the author explores, analyzes, and evaluates the current state of visual information in online newspapers in Vietnam, focusing on three types of visual information: infographics, images, and videos, from both a visual and informational perspective.
Firstly, the author systematizes the theoretical basis of visual information on online newspapers in Vietnam and establishes evaluation criteria based on these two perspectives.
Next, the thesis focuses on a survey of two specific online newspapers:PeopleandVOV. After conducting a thorough investigation, the author assesses the current situation of these two selected newspapers, highlighting their strengths and existing limitations in the use of visual information.
Finally, the author raises several issues related to the production of visual information and proposes solutions and recommendations to enhance the effectiveness of visual information on Vietnamese online newspapers. Although the suggested solutions are based on surveys, online newspapers still need to remain agile, innovative, and continuously creative to meet the evolving preferences of the public in the digital age.
11. Practical applicability, if any:
The research findings in the thesis can serve as reference material for enhancing the quality of visual content on Vietnamese online newspapers. The evaluation criteria forinfographics, images, and videosfrom both avisualandtraditionalperspective can provide a foundation for designing and creating more engaging news articles that align with modern readers' preferences, ultimately improving the public's online news-reading experience.
12. Further research directions, if any:
Further research directions could focus on the relationship between visual information and reader engagement on online newspapers or expand to explore the impact of personalized visual content on user experience. Additionally, it could examine the application of artificial intelligence in generating visual content tailored to different reader segments based on their preferences and reading habits.
13. Thesis-related publications: None
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