Thesis information "Research on tourism promotion activities in Ninh Binh in the period 2003-2009" by HVCH Bui Van Manh, major in Tourism Studies.1. Full name of student: Bui Van Manh 2. Gender: Male 3. Date of birth: September 26, 1976 4. Place of birth: Lien Son Commune, Gia Vien District, Ninh Binh Province. 5. Decision to recognize student No.: 2551/2007/QD-XHNV-KH&SĐH dated November 2, 2007 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis topic: Research on tourism promotion activities in Ninh Binh in the period 2003-2009. 8. Major: Tourism Studies 9. Scientific supervisor: Associate Professor. Dr. Tran Duc Thanh - lecturer of the Faculty of Tourism Studies, University of Social Sciences and Humanities, Hanoi. 10. Summary of the results of the thesis: The results of the thesis are a collection of more than 100 pages of research on "Research on tourism promotion activities in Ninh Binh in the period of 2003-2009". In addition to the introduction, conclusion, appendix, references, the main content of the thesis consists of 3 chapters. Regarding the theoretical basis: The topic has researched and systematized a number of theoretical issues on destinations and destination promotion, in which, emphasizing the content of promotion activities; main promotion tools for local tourism destinations (provinces, cities) such as publications, tourism information documents, tourism advertising, public relations, sales promotion, tourism fairs and exhibitions and marketing on the internet and websites; the process of building a tourism promotion program for a local destination. In practice: The thesis has surveyed and analyzed the current status of tourism promotion activities carried out by the tourism management agency of Ninh Binh province, surveyed tourists and travel agencies. On that basis, the thesis has deeply analyzed and evaluated the current status of tourism destination promotion activities in Ninh Binh province, and at the same time provided objective assessments of the impact and effectiveness of tourism destination promotion activities in Ninh Binh province, successes and limitations. Finally, the thesis proposes a number of groups of solutions and recommendations to enhance tourism destination promotion activities in Ninh Binh in the coming time (2010-2015). 11. Practical applicability: The thesis can be used as a reference for officials and experts of the State tourism management agency, tourism promotion units of Ninh Binh province, and tourism students on local tourism destination promotion activities. 12. Further research directions: None 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name : Bui Van Manh 2. Sex: Male 3. Date of birth: September 26, 1976 4. Place of birth: Lien Son – Gia Vien – Ninh Binh 5. Admission decision number: 2551/2007/QD-XHNV-KH&SĐH dated November 2, 2007 6. Changes in academic process: (List the forms of change and corresponding times) 7. Official thesis title: The research on tourism promotion activities of Ninh Binh from 2003 to 2009 8. Major: Tourism 9. Code: N/A 10. Supervisors: Assoc.Prof.Dr. Tran Duc Thanh – Lecturer of Tourism Faculty 11. Summary of the findings of the thesis: The major result of thesis is an academic work consisting of more than 100 pages on “The research on tourism promotion activities of Ninh Binh from 2003 to 2009”. Aside from the Introduction, Conclusion, Appendixes and Reference list, the thesis consists of three chapters with the main results as follow: Firstly, the thesis researched and systematized theories of tourism destination and tourism promotion for a regional destination. Of which, the emphasis of the research is to learn about the tourism promotion activities; major promotion tools for a regional tourism destination (a province or a city) such as: tourist publications (brochures, guidebooks…), tourism advertisement, public relations, sale promotion, tourism fair and exhibition, and internet and website marketing; and the process of building a tourism promotion programs for a regional destination. Secondly, the thesis investigates and analyzes the real situation of tourism promotion activities implemented by Ninh Binh provincial Department of Tourism; the thesis also explores tourists and travel companies. As a result, the thesis carried out an intensive evaluation of the tourism destination promotion activities of Ninh Binh province, simultaneously, the thesis presented the objective assessment of the impacts or effects of tourism destination promotion activities of Ninh Binh province, the successful and weak points. Finally, the thesis proposes some major solutions and recommendations to intensify the tourism destination promotion activities of Ninh Binh in the coming time (2010-2015). 12. Practical applicability, if any: The thesis shall be used as useful reference material for officials, experts of regional department of tourism and tourism promotion center or tourism students about tourism destination promotion activities for a province or a city. 13. Further research directions, if any: None 14. Thesis-related publications: None
