Information on the thesis "Research on Ninh Binh's tourism promotion activities during the period 2003-2009" by graduate student Bui Van Manh, majoring in Tourism Studies.1. Student's Full Name: Bui Van Manh 2. Gender: Male 3. Date of Birth: September 26, 1976 4. Place of Birth: Lien Son Commune, Gia Vien District, Ninh Binh Province 5. Decision No. 2551/2007/QD-XHNV-KH&SDH dated November 2, 2007, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis Title: Research on Ninh Binh Tourism Promotion Activities in the period 2003-2009 8. Major: Tourism Studies 9. Scientific Advisor: Assoc. Prof. Dr. Tran Duc Thanh – Lecturer, Faculty of Tourism Studies, University of Social Sciences and Humanities, Hanoi. 10. Summary of the thesis results: The thesis results are a research paper of over 100 pages on "Research on tourism promotion activities in Ninh Binh province during the period 2003-2009". Besides the introduction, conclusion, appendix, and references, the main content of the thesis consists of 3 chapters. Regarding the theoretical basis: The topic has researched and systematized several theoretical issues concerning destinations and destination promotion, emphasizing the content of promotion activities; the main promotion tools for local tourism destinations (provinces, cities) such as publications, tourism information materials, tourism advertising, public relations, sales promotion, tourism fairs and exhibitions, and marketing on the internet and websites; and the process of building a tourism promotion program for a local destination. In terms of practical application: The thesis surveyed and analyzed the current state of tourism promotion activities carried out by the Ninh Binh Provincial Tourism Management Agency, and conducted surveys of tourists and travel companies. Based on this, the thesis delved into analyzing and evaluating the current state of tourism destination promotion activities in Ninh Binh province, while also providing objective assessments of the impact and effectiveness of tourism destination promotion activities in Ninh Binh province, highlighting successes and limitations. Finally, the thesis proposes several groups of solutions and recommendations to enhance tourism destination promotion activities in Ninh Binh in the coming period (2010-2015). 11. Practical application potential: The thesis can be used as a reference for officials and specialists of the State Management Agency for Tourism, tourism promotion units of Ninh Binh province, and tourism students regarding local tourism destination promotion activities. 12. Future research directions: None 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name : Bui Van Manh 2. Sex: Male 3. Date of birth: September 26, 1976 4. Place of birth: Lien Son – Gia Vien – Ninh Binh 5. Admission decision number: 2551/2007/QD-XHNV-KH&SĐH dated November 2, 2007 6. Changes in academic process: (List the forms of change and corresponding times) 7. Official thesis title: The research on tourism promotion activities of Ninh Binh from 2003 to 2009 8. Major: Tourism 9. Code: N/A 10. Supervisors: Assoc.Prof.Dr. Tran Duc Thanh – Lecturer of Tourism Faculty 11. Summary of the findings of the thesis: The major result of thesis is an academic work consisting of more than 100 pages on “The research on tourism promotion activities of Ninh Binh from 2003 to 2009”. Aside from the Introduction, Conclusion, Appendixes and Reference list, the thesis consists of three chapters with the main results as follow: Firstly, the thesis researched and systematized theories of tourism destination and tourism promotion for a regional destination. Of which, the emphasis of the research is to learn about the tourism promotion activities; major promotion tools for a regional tourism destination (a province or a city) such as: tourist publications (brochures, guidebooks…), tourism advertisement, public relations, sale promotion, tourism fair and exhibition, and internet and website marketing; and the process of building a tourism promotion programs for a regional destination. Secondly, the thesis investigates and analyzes the real situation of tourism promotion activities implemented by Ninh Binh provincial Department of Tourism; the thesis also explores tourists and travel companies. As a result, the thesis carried out an intensive evaluation of the tourism destination promotion activities of Ninh Binh province, simultaneously, the thesis presented the objective assessment of the impacts or effects of tourism destination promotion activities of Ninh Binh province, the successful and weak points. Finally, the thesis proposes some major solutions and recommendations to intensify the tourism destination promotion activities of Ninh Binh in the coming time (2010-2015). 12. Practical applicability, if any: The thesis shall be used as useful reference material for officials, experts of regional department of tourism and tourism promotion center or tourism students about tourism destination promotion activities for a province or a city. 13. Further research directions, if any: None 14. Thesis-related publications: None
