TTLV: Research on Quang Nam island tourism products

1. Student's full name: PHAN DONG NHUT 2. Gender: Male

3. Date of birth: October 1, 1982

4. Place of birth: Tan Thai Village, Tam Thang Commune, Tam Ky City, Quang Nam Province

5. Decision on recognition of students No. 2123/2011/QD-XHNV-SDH dated November 1, 2011 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in the training process:

7. Thesis topic: "Research on Quang Nam island tourism products"

8. Major: Tourism

9. Scientific advisor: Assoc.Prof.Dr. PHAM TRUONG HOANG; National Economics University

10. Summary of thesis results:

- The thesis has overviewed the issues of tourism development, tourism product development, conditions and processes of tourism product development in a locality as well as clarified these characteristics in the conditions of sea and island tourism products... This is the theoretical basis for analyzing the actual conditions of Quang Nam province in chapter 2.

- The thesis has introduced the natural conditions, social conditions and resources of sea and island tourism, analyzed and evaluated the advantages and difficulties in the operation and management of sea and island tourism in the province. From there, the results are: Quang Nam sea and island tourism products have outstanding advantages compared to neighboring provinces; the number of tourists to Quang Nam is growing at an increasingly strong rate in both quantity and scale; the quality of tourism products is improved, linking and developing many new tourist routes to diversify tourism products; the state management structure of tourism is increasingly complete with open policies; the quantity and quality of business establishments serving tourism are focused and increased rapidly... Besides, there are still limitations that need to be overcome such as: the current status of exploiting sea and island tourism is not commensurate with the potential, tourism promotion is still limited, infrastructure facilities serving tourism are still poor, tourism human resources are lacking in quantity and weak in quality.

- The thesis proposed 06 suitable solutions to contribute to the development of sea and island tourism in Quang Nam including:

+ Orientation for developing tourist routes and destinations in Quang Nam: with the center being Cu Lao Cham island, connecting with neighboring areas such as Cua Dai, Tam Thanh, Ha My coasts... to form tourist routes and destinations.

+ Orientation of main tourism types in Quang Nam: with rich and diverse sea and island tourism resources, it will be linked with other types of tourism such as: cultural - historical tourism, eco-tourism, sports tourism, conferences, seminars...

+ Orientation of spatial development of types of sea and island tourism in Quang Nam: to determine the boundaries and "buffer zones" for sea tourism development, as a basis for orienting spatial development of economic sectors and economic - cultural - social - environmental fields.

+ Orientation for exploiting Quang Nam's sea and island tourism resources: the center is Hoi An - Cu Lao Cham area, the remaining areas are mainly domestic tourists such as Tam Thanh, Binh Minh, Bien Rang...

+ Orientation for building and developing types of sea and island tourism in Quang Nam: with the current development of sea and island tourism in Quang Nam, it is necessary to form new types of tourism, with unique and attractive characteristics... to match the potential and contribute to diversifying types of sea and island tourism.

+ Positioning the brand image of Quang Nam tourism products: with the aim of creating a completely satisfied mentality for tourists when using tourism services.

- The thesis also proposes solutions for the development of sea and island tourism products in Cu Lao Cham, to create a highlight in the process of building and developing sea and island tourism in Quang Nam with development directions such as: perfecting and improving the quality of coastal and island tourism products, upgrading and investing in infrastructure, building typical tourism products... to attract and serve tourists.

11. Practical applicability: The research results of the thesis will serve as material for other research topics on island tourism products, and at the same time contribute to improving the efficiency of exploiting island tourism in Quang Nam province.

1. Full name: PHAN DONG NHUT 2. Sex: Male

3. Date of birth: October 01, 1982

4. Place of birth: Tan Thai Hamlet, Tam Thang Commune, Tam Ky City, Quang Nam Province

5. Decision on recognition of students: 2123/2011/QD-XHNV-SDH November 01, 2011 the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: None

7. Thesis name: “Researches on products of Quang Nam sea and island tourism”

8. Major: Tourism Code: ………………………

9. Instructor: Associate Professor-Doctor Pham Truong Hoang - National Economics University.

10. Summary of thesis results:

- Thesis has summary of issues on tourism development, tourism product development, conditions, and development process of tourism product in a region as well as clarification of these characteristics for sea and island tourism products… This is the theoretical base for analysis of the actual conditions of Quang Nam province in chapter 2.

- Thesis has presented of natural and social conditions, resources of sea and island tourism; analysis and evaluation of advantages and difficulties in operation and administration of sea and island tourism in the province. It shows that the products of Quang Nam sea and island tourism have remarkable advantages in comparison with neighboring provinces, the quantity and quality of tourists to Quang Nam increased more and more strongly, the tourism products are improved, the binding and development of tourism lines and destinations are carried out to diversify tourism products, State management structure of tourism is more and more improved with easy policies, the quantity and quality of tourism business establishments are concentrated and increase rapidly.... Besides, there are still limitations that should be overcome such as: the current state of sea and island tourism exploitation is not proportional to the potential, the tourism promotion is still limited, the infrastructure and facilities for tourism are still poor, the shortage, and low quality of human resources in tourism.

- Thesis has 6 appropriate solutions to develop Quang Nam sea and island tourism including:

+ Development orientation of lines and destinations of Quang Nam sea and island tourism: with Cu Lao Cham Island as center associated with neighboring regions such as Cua Dai littoral zone, Tam Thanh, Ha My... establishing tourism lines and destinations.

+ Orientation of main tourism kinds in Quang Nam: rich and diversified resources of sea and island tourism associated with other tourism kinds such as cultural and historical tourism, eco-tourism, sport tourism, conferences, workshops...

+ Development orientation of space for kinds of Quang Nam sea and island tourism: for determination of boundary and “buffer area” to develop Sea Tourism, as a basis for development orientation of space for economic industries, sectors of economy, culture, society, environment...

+ Orientation of exploitation of Quang Nam sea and island tourism resources: Hoi An – Cu Lao Cham as the center, the remaining areas receiving mostly local tourists such as Tam Thanh, Binh Minh, Bien Rang…

+ Orientation of establishment and development of the kinds of Quang Nam sea and island tourism: with current developing situation, it needs to create new kinds of tourism typical and attractive... to be proportional to the potential and to contribute to the diversification of sea and island tourism.

+ Brand positioning and typical image for Quang Nam tourism products: with the aim of creating a complete satisfaction for tourists when using tourism services.

- The thesis has solutions for development of sea and island tourism products at Cu Lao Cham, to create a highlight in the process of establishment and development of Quang Nam sea and island tourism with development ways such as: improving and enhancing the quality of inshore tourism products, sea and island tourism products; upgrading and investing in infrastructure, creating typical tourism products... to attract and to serve tourists.

11. Applicability in practice: Results of the thesis research are used as documentation for other researches on sea and island tourism, simultaneously contributing to advance the efficiency of exploitation of Quang Nam sea and island tourism.