TTLV: Research on marine and island tourism products in Quang Nam

1. Student's full name: PHAN DONG NHUT 2. Gender: Male

3. Date of birth: October 1, 1982

4. Place of birth: Tan Thai Village, Tam Thang Commune, Tam Ky City, Quang Nam Province

5. Decision on student admission No. 2123/2011/QD-XHNV-SDH dated November 1, 2011, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:

7. Thesis title: “Research on marine and island tourism products in Quang Nam”

8. Major: Tourism

9. Scientific supervisor: Assoc. Prof. Dr. Pham Truong Hoang; National Economics University

10. Summary of the thesis results:

- The thesis has provided an overview of issues related to tourism development, tourism product development, the conditions and processes for developing tourism products in a locality, and clarified these characteristics in the context of marine and island tourism products… This forms the theoretical basis for analyzing the actual conditions of Quang Nam province in Chapter 2.

- The thesis introduced the natural conditions, social conditions, and tourism resources of the islands and coastal areas, analyzing and evaluating the advantages and disadvantages in the operation and management of island and coastal tourism in the province. From this, the following results were obtained: Quang Nam's island and coastal tourism products have a superior advantage compared to neighboring provinces; the number of tourists visiting Quang Nam is growing rapidly in both quantity and scale; the quality of tourism products is improving, with the development of many new tourist routes and destinations to diversify tourism products; the state management structure for tourism is becoming increasingly perfect with open policies; the number and quality of tourism service businesses are being prioritized and increasing rapidly… However, there are still limitations that need to be overcome, such as: the current state of island and coastal tourism exploitation is not commensurate with its potential, tourism promotion is still limited, the infrastructure serving tourism is still poor, and the tourism workforce is lacking in both quantity and quality.

- The thesis proposed six appropriate solutions to contribute to the development of marine and island tourism in Quang Nam, including:

+ Development orientation for coastal and island tourism routes and destinations in Quang Nam: with Cu Lao Cham island as the center, linking with neighboring areas such as the coastal areas of Cua Dai, Tam Thanh, Ha My… to form tourism routes and destinations.

+ Orienting the main types of tourism in Quang Nam: with its rich and diverse marine and island tourism resources, it will link with other types of tourism such as: cultural and historical tourism, ecotourism, sports tourism, conferences, seminars, etc.

+ Spatial development orientation for various types of marine and island tourism in Quang Nam: to define the boundaries and "buffer zones" for marine tourism development, serving as a basis for spatial development orientation of economic sectors and economic-cultural-social-environmental fields.

+ Orientation for exploiting Quang Nam's marine and island tourism resources: the center is the Hoi An - Cu Lao Cham area, while the remaining areas mainly attract domestic tourists, such as Tam Thanh, Binh Minh, and Bien Rang...

+ Orientation for building and developing types of marine and island tourism in Quang Nam: Given the current state of marine and island tourism development in Quang Nam, there is a need to create new, distinctive, and attractive types of tourism to match the potential and contribute to diversifying marine and island tourism.

+ Establishing a distinctive brand image for Quang Nam's tourism products: with the aim of creating a completely satisfying experience for tourists when using tourism services.

- The thesis also proposes solutions for developing marine and island tourism products in Cu Lao Cham, to create a highlight in the process of building and developing marine and island tourism in Quang Nam with development directions such as: improving and enhancing the quality of coastal and island tourism products, upgrading and investing in infrastructure, building distinctive tourism products… to attract and serve tourists.

11. Practical applications: The research results of this thesis will serve as reference material for other research topics on marine and island tourism products, and at the same time contribute to improving the efficiency of marine and island tourism exploitation in Quang Nam province.

1. Full name: PHAN DONG NHUT 2. Sex: Male

3. Date of birth: October 01, 1982

4. Place of birth: Tan Thai Hamlet, Tam Thang Commune, Tam Ky City, Quang Nam Province

5. Decision on recognition of students: 2123/2011/QD-XHNV-SDH November 01, 2011 the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: None

7. Thesis name: “Researches on products of Quang Nam sea and island tourism”

8. Major: Tourism Code: ………………………

9. Instructor: Associate Professor-Doctor Pham Truong Hoang - National Economics University.

10. Summary of thesis results:

- Thesis has summary of issues on tourism development, tourism product development, conditions, and development process of tourism product in a region as well as clarification of these characteristics for sea and island tourism products… This is the theoretical base for analysis of the actual conditions of Quang Nam province in chapter 2.

- Thesis has presented of natural and social conditions, resources of sea and island tourism; analysis and evaluation of advantages and difficulties in operation and administration of sea and island tourism in the province. It shows that the products of Quang Nam sea and island tourism have remarkable advantages in comparison with neighboring provinces, the quantity and quality of tourists to Quang Nam increased more and more strongly, the tourism products are improved, the binding and development of tourism lines and destinations are carried out to diversify tourism products, State management structure of tourism is more and more improved with easy policies, the quantity and quality of tourism business establishments are concentrated and increase rapidly.... Besides, there are still limitations that should be overcome such as: the current state of sea and island tourism exploitation is not proportional to the potential, the tourism promotion is still limited, the infrastructure and facilities for tourism are still poor, the shortage, and low quality of human resources in tourism.

- Thesis has 6 appropriate solutions to develop Quang Nam sea and island tourism including:

+ Development orientation of lines and destinations of Quang Nam sea and island tourism: with Cu Lao Cham Island as center associated with neighboring regions such as Cua Dai littoral zone, Tam Thanh, Ha My... establishing tourism lines and destinations.

+ Orientation of main tourism kinds in Quang Nam: rich and diversified resources of sea and island tourism associated with other tourism kinds such as cultural and historical tourism, eco-tourism, sport tourism, conferences, workshops...

+ Development orientation of space for kinds of Quang Nam sea and island tourism: for determination of boundary and “buffer area” to develop Sea Tourism, as a basis for development orientation of space for economic industries, sectors of economy, culture, society, environment...

+ Orientation of exploitation of Quang Nam sea and island tourism resources: Hoi An – Cu Lao Cham as the center, the remaining areas receiving mostly local tourists such as Tam Thanh, Binh Minh, Bien Rang…

+ Orientation of establishment and development of the kinds of Quang Nam sea and island tourism: with current developing situation, it needs to create new kinds of tourism typical and attractive... to be proportional to the potential and to contribute to the diversification of sea and island tourism.

+ Brand positioning and typical image for Quang Nam tourism products: with the aim of creating a complete satisfaction for tourists when using tourism services.

- The thesis has solutions for development of sea and island tourism products at Cu Lao Cham, to create a highlight in the process of establishment and development of Quang Nam sea and island tourism with development ways such as: improving and enhancing the quality of inshore tourism products, sea and island tourism products; upgrading and investing in infrastructure, creating typical tourism products... to attract and to serve tourists.

11. Applicability in practice: Results of the thesis research are used as documentation for other researches on sea and island tourism, simultaneously contributing to advance the efficiency of exploitation of Quang Nam sea and island tourism.