TTLV: Research on the attractiveness of medical tourism products to domestic tourists at Thap Ba Hot Spring Tourist Area

1. Student's full name: Tran Thi Chuc

2. Gender: Female

3. Date of birth: December 27, 1990

4. Place of birth: Yen Mo – Ninh Binh

5. Decision No. 3379/2017/QD-XHNV dated December 19, 2017, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: None

7. Thesis title:Research on the attractiveness of medical tourism products to domestic tourists at Thap Ba Hot Spring Resort.

8. Major: Tourism; Code: TD

9. Scientific supervisor: Dr. Tran Thi Mai Hoa - Affiliation: Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi

10. Summary of the thesis results:

This thesis provides an overview of the research problem regarding the attractiveness of therapeutic tourism products using hot mineral mud. Based on this, the author conducts a survey and evaluation of factors affecting the attractiveness of therapeutic tourism products to domestic tourists at the Thap Ba Hot Mineral Spring Tourist Area. From the results of the data analysis, the thesis proposes several solutions to enhance the attractiveness of therapeutic tourism products at the Thap Ba Hot Mineral Spring Tourist Area, such as increasing investment in construction and improvement of technical infrastructure, diversifying prices to suit various customer segments, strengthening staff training, developing information channels, and improving accessibility systems...

11. Practical applications: The research results of this thesis contribute to suggesting ways for the Thap Ba Hot Spring Tourist Area in particular, and other tourist areas offering similar products, to assess the attractiveness of their existing products, thereby enhancing their competitiveness from the perspective of product appeal.

12. Further research directions: Assessing the attractiveness of hot spring resorts in Nha Trang.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Tran Thi Chuc 2. Sex: Female

3. Date of birth: December 27, 1990 4. Place of birth: Yen Mo – Ninh Binh

5. Admission decision number: 3379/2017/QD-XHNV Dated December 19, 2017

6. Changes in academic process: None

7. Official thesis title: A study on the attractiveness of health-oriented tourism products for domestic tourists in Thap Ba Hot Spring Center.

8. Major: Tourism Code: TD

9. Supervisors: Dr. Tran Thi Mai Hoa, Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University of Hanoi.

10. Summary of the findings of the thesis:

The thesis overviews the researches on the attractiveness of health-oriented tourism products, focusing on mineral water and mud. The author conducts a survey to assess factors influencing the attractiveness of current tourism products for domestic tourists in Thap Ba Hot Spring Center. Based on that, some solutions are proposed to enhance its attractiveness, including construction and technical facility investment, price diversification, human-resource training, information and access improvement.

11. Practical applicability, if any: The results proposed in the thesis suggest the board management of Thap Ba Hot Spring Center in particular, and other enterprises who are producing similar products, some solutions to improve its products based on the current products' attractiveness assessment.

12. Further research directions, if any: An evaluation of the tourist attractiveness of health-oriented products in mud and mineral water-based enterprises in Nha Trang.

13. Thesis-related publications: None