TTLV: Research on the attractiveness of medical tourism products for domestic tourists at Thap Ba Hot Spring Resort

1. Student's name: Tran Thi Chuc

2. Gender: Female

3. Date of birth: December 27, 1990

4. Place of birth: Yen Mo - Ninh Binh

5. Student recognition decision No. 3379/2017/QD-XHNV dated December 19, 2017 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: No

7. Thesis topic name:Research on the attractiveness of medical tourism products for domestic tourists at Thap Ba Hot Spring Resort

8. Major: Tourism; Code: TD

9. Scientific supervisor: Dr. Tran Thi Mai Hoa - Working unit: Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi

10. Summary of thesis results:

The thesis has reviewed the research on the attractiveness of medical tourism products from hot mineral mud. On that basis, the author conducted a survey and evaluated the factors affecting the attractiveness of medical tourism products for domestic tourists at Thap Ba Hot Mineral Spring Resort. From the results of data analysis, the thesis proposed a number of solutions to enhance the attractiveness of medical tourism products at Thap Ba Hot Mineral Spring Resort such as increasing investment in construction, perfecting the system of technical facilities, diversifying prices to suit many types of customers, strengthening staff training, developing information channels, and access systems...

11. Practical applicability: The research results of the thesis contribute to suggestions for Thap Ba Hot Spring Resort in particular, and tourist resorts that sell similar products, to evaluate the attractiveness of existing products, thereby improving competitiveness from the perspective of product attractiveness.

12. Further research directions: Assessing the attractiveness of mineral spring tourist areas in Nha Trang.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Tran Thi Chuc 2. Sex: Female

3. Date of birth: December 27, 1990 4. Place of birth: Yen Mo – Ninh Binh

5. Admission decision number: 3379/2017/QD-XHNV Dated December 19, 2017

6. Changes in academic process: None

7. Official thesis title: A study on the attractiveness of health-oriented tourism products for domestic tourists in Thap Ba Hot Spring Center.

8. Major: Tourism Code: TD

9. Supervisors: Dr. Tran Thi Mai Hoa, Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University of Hanoi.

10. Summary of the findings of the thesis:

The thesis overviews the researches on the attractiveness of health-oriented tourism products, focusing on mineral water and mud. The author conducts a survey to assess factors influencing the attractiveness of current tourism products for domestic tourists in Thap Ba Hot Spring Center. Based on that, some solutions are proposed to enhance its attractiveness, including construction and technical facility investment, price diversification, human-resource training, information and access improvement.

11. Practical applicability, if any: The results proposed in the thesis suggest the board management of Thap Ba Hot Spring Center in particular, and other enterprises who are producing similar products, some solutions to improve its products based on the current products' attractiveness assessment.

12. Further research directions, if any: An evaluation of the tourist attractiveness of health-oriented products in mud and mineral water-based enterprises in Nha Trang.

13. Thesis-related publications: None