INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name:Nguyen Thi Giang
2. Gender: Female
3. Date of birth: May 6, 1988
4. Place of birth: Quang Chau Commune, Quang Xuong District, Thanh Hoa Province
5. Decision on student admission No. 2998/2013/QD-XHNV-SDH dated December 30, 2013, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:The thesis defense deadline has been extended from November 2015 to November 2016.
7. Thesis title:Developing online marketing activities for hotels, specifically for 3-star hotels in Hanoi's Old Quarter.
8. Major: Tourism Code: 13.03.31.82
9. Scientific supervisor:Dr. Vu NamVietnam National Tourism Administration
10. Summary of the thesis results:
- The system provides a general overview of online hotel marketing with specific concepts and basic content of online hotel marketing (definition, characteristics, principles, tools, and trends...).
- Provide a detailed overview of the current state of online marketing activities of 3-star hotels in Hanoi's Old Quarter, identifying the marketing tools these hotels are currently using.
- Propose several solutions to enhance the effectiveness of online marketing activities for 3-star hotels in Hanoi's Old Quarter.
11. Practical applications:
Applications for developing online marketing activities for hotels.
12. Future research directions:
13. The published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Giang 2. Sex: female
3. Date of birth: May 6, 1988 4. Place of birth: Thanh Hoa
5. Admission decision number: 2998/2013/QD-XHNV-SDH Dated December 20, 2013,Issued by Principal of University of Social Sciences and Humanities, HanoiNationalUniversity
6. Changes in academic process: Extend the deadline from November 2015 to November 2016
7. Official thesis title: Development of Hotel marketing online activities, applications for 3 stars hotel of Hanoi Old Quarter
8. Major: Tourism Code: 13.03.31.82
9. Supervisors: PhD. Vu Nam, Deputy Director General Tourism Marketing Department, VIETNAM NATIONAL ADMINISTRATION OF TOURISM (VNAT)
10. Summary of the findings of the thesis:
- Systematizing the rationale of the hotel marketing online with the basic content (definitions, characteristics, principles, tools and trends,...
- Presenting the status of the online marketing activities at some 3 star hotels in the ancient town of Hanoi. And then, showing the marketing tools used by these hotels.
- Suggesting some solutions in order to enhance the effectiveness of online marketing activities for some 3-star hotels in Hanoi Old Quarter area.
11. Practical applicability, if any:
Applying for the development of the online marketing tool at the hotels
12. Further research directions, if any: No
13. Thesis-related publications: No
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