TTLV: Developing online hotel marketing activities, application for 3-star hotel in Hanoi Old Quarter

MASTER'S THESIS INFORMATION

1. Student's full name:Nguyen Thi Giang

2. Gender: Female

3. Date of birth: May 6, 1988

4. Place of birth: Quang Chau Commune - Quang Xuong District - Thanh Hoa Province

5. Decision on recognition of students No. 2998/2013/QD-XHNV-SDH dated December 30, 2013 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in the training process:Thesis defense extension from November 2015 – November 2016

7. Thesis topic name:Developing online hotel marketing activities, application for 3-star hotel in Hanoi Old Quarter

8. Major: Tourism Code: 13.03.31.82

9. Scientific instructor:Dr. Vu Nam, Vietnam National Administration of Tourism

10. Summary of thesis results:

- The system is theorized about hotel online marketing with specific concepts and basic contents of hotel online marketing (definition, characteristics, principles, tools and trends...)

- Present in detail the current status of online marketing activities of 3-star hotels in Hanoi's Old Quarter, pointing out the marketing tools that these hotels are using,

- Propose some solutions to increase the effectiveness of online marketing activities for 3-star hotels in Hanoi's Old Quarter.

11. Practical application:

Application for developing online marketing activities of hotels

12. Further research directions:

13. The published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thi Giang 2. Sex: female

3. Date of birth: May 6, 1988 4. Place of birth: Thanh Hoa

5. Admission decision number: 2998/2013/QD-XHNV-SDH Dated December 20, 2013,Issued by Principal of University of Social Sciences and Humanities, HanoiNationalUniversity

6. Changes in academic process: Extend the deadline from November 2015 to November 2016

7. Official thesis title: Development of Hotel marketing online activities, applications for 3 stars hotel of Hanoi Old Quarter

8. Major: Tourism Code: 13.03.31.82

9. Supervisors: PhD. Vu Nam, Deputy Director General Tourism Marketing Department, VIETNAM NATIONAL ADMINISTRATION OF TOURISM (VNAT)

10. Summary of the findings of the thesis:

- Systematizing the rationale of the hotel marketing online with the basic content (definitions, characteristics, principles, tools and trends,...

- Presenting the status of the online marketing activities at some 3 star hotels in the ancient town of Hanoi. And then, showing the marketing tools used by these hotels.

- Suggesting some solutions in order to enhance the effectiveness of online marketing activities for some 3-star hotels in Hanoi Old Quarter area.

11. Practical applicability, if any:

Applying for the development of the online marketing tool at the hotels

12. Further research directions, if any: No

13. Thesis-related publications: No