TTLV: Developing online marketing activities for hotels, applied to a 3-star hotel in Hanoi's Old Quarter.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Nguyen Thị Giang

2. Gender: Female

3. Ngày sinh: 06/05/1988

4. Nơi sinh: Xã Quảng Châu – Huyện Quảng Xương – Tỉnh Thanh Hóa

5. Quyết định công nhận học viên số: 2998/2013/QĐ-XHNV-SĐH Ngày 30 tháng 12 năm 2013 của Hiệu trưởng Trường Đại học Khoa học Xã hội và Nhân văn, Đại học Quốc gia Hà Nội

6. Changes in the training process:Gia hạn bảo vệ luận văn từ tháng 11/2015 – tháng 11/2016

7. Thesis title: Phát triển hoạt động Marketing online khách sạn, ứng dụng cho khách sạn 3 sao phố cổ Hà Nội

8. Chuyên ngành: Du lịch                       Mã số: 13.03.31.82

9. Scientific supervisor:Tiến sĩ Vũ Nam, Tổng cục Du lịch Việt Nam

10. Summary of the thesis results:

- The system provides a general overview of online hotel marketing with specific concepts and basic content of online hotel marketing (definition, characteristics, principles, tools, and trends...).

- Provide a detailed overview of the current state of online marketing activities of 3-star hotels in Hanoi's Old Quarter, identifying the marketing tools these hotels are currently using.

- Propose several solutions to enhance the effectiveness of online marketing activities for 3-star hotels in Hanoi's Old Quarter.

11. Practical applications:

Applications for developing online marketing activities for hotels.

12. Future research directions:

13. The published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thi Giang 2. Sex: female

3. Date of birth: May 6, 1988 4. Place of birth: Thanh Hoa

5. Admission decision number: 2998/2013/QD-XHNV-SDH Dated December 20, 2013,Issued by Principal of University of Social Sciences and Humanities, HanoiNationalUniversity

6. Changes in academic process: Extend the deadline from November 2015 to November 2016

7. Official thesis title: Development of Hotel marketing online activities, applications for 3 stars hotel of Hanoi Old Quarter

8. Major: Tourism Code: 13.03.31.82

9. Supervisors: PhD. Vu Nam, Deputy Director General Tourism Marketing Department, VIETNAM NATIONAL ADMINISTRATION OF TOURISM (VNAT)

10. Summary of the findings of the thesis:

- Systematizing the rationale of the hotel marketing online with the basic content (definitions, characteristics, principles, tools and trends,...

- Presenting the status of the online marketing activities at some 3 star hotels in the ancient town Hanoi. And then, showing the marketing tools used by these hotels.

- Suggesting some solutions in order to enhance the effectiveness of online marketing activities for some 3-star hotels in Hanoi Old Quarter area.

11. Practical applicability, if any:

Applying for the development of the online marketing tool at the hotels

12. Further research directions, if any: No

13. Thesis-related publications: No