MASTER'S THESIS INFORMATION
1. Student's full name:Bui Thi Thu Huyen
2. Gender: Female
3. Date of birth: January 24, 1974
4. Place of birth: Hanoi
5. Decision on recognition of students No. 3215/QD-SHNV-SDH dated December 31, 2014 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
7. Thesis topic name:Developing Vietnamese culinary tourism products at Accor branded hotels in Hanoi
8. Major: Tourism Code:
9. Scientific instructor:Dr. Trinh Xuan Dung– General Department of Tourism
10. Summary of thesis results:
Based on the current situation of exploiting Vietnamese culinary tourism products of hotels renting the Accor brand in Hanoi, in order to point out the strengths and weaknesses when doing hotel business in the form of brand transfer. The author has proposed a number of solutions to make hotel business with exploiting and developing culinary tourism products effective, meeting the needs of tourists. Thereby helping hotels renting the Accor brand promote their advantages, limit weaknesses when diversifying the exploitation of culinary tourism products in general and Vietnamese cuisine in particular on each hotel model. In order for Accor Group to maintain and expand more hotels with its brand, in addition to perfecting technical facilities, identifying target customers, maintaining stability in services and products, the Group also needs to be more flexible in exploiting cuisine in the form of alternating countries or specializing in one country like Vietnam.
In short: The thesis contributes to affirming the role and importance of exploiting Vietnamese culinary tourism products at hotels renting the Accor brand in Hanoi. Thereby helping tourism management agencies and tourism businesses have clear orientations and solutions to preserve and develop the development of culinary tourism products in management and business. From there, the thesis has proposed a number of solutions to develop and exploit Vietnamese culinary tourism products in the hotel business.
Practical applicability: The solutions proposed in the thesis have high practical applicability. Realizing the urgency of exploiting culinary tourism products in the franchise hotel business under the brand of hotel groups in particular and in the tourism business in general. Doing this well will maintain the quintessence of the country's culinary culture and ensure the sustainable development of tourism in Hanoi and Vietnam.
11. Practical application:
The solutions proposed in the thesis have high applicability in practice. Realizing the urgency of exploiting and preserving traditional culinary culture in the hotel business to attract tourists, increasing the competitiveness of hotel businesses. Implementing these solutions well will maintain diversity in exploiting culinary tourism products in the form of transferring joint venture and association hotel brands.
12. Further research directions:
13. The published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Bui Thi Thu Huyen 2. Sex: Female
3. Date of birth: January 24, 1974 4. Place of birth : Ha Noi city
5. Admission decision number: 3215/QD–XHNV-SĐH, Dated December 31, 2014
6. Changes in academic process: None
7. Official thesis title: The development on Vietnamese culinary tourism products of Accor corporation – rental brands in Ha Noi
8. Major: Tourism studies Code:
9. Supervisors: Dr. Trinh Xuan Dung, Economy Tourism Department, Tourism General Department.
10. Summary of the findings of the thesis:
Based on the reality of exploiting the Vietnamese culinary tourism products of Accor Corporation rental brands in Hanoi as well as pointing out the strengths and weaknesses of tourism business on franchise. The author offers some solutions in order to build not only the hotel business but also the exploiting and developing the tourism products effectively and meet all the tourists' requirements. Therefore, it improves the strengths of Accor Corporation rental brands and limits the weak in exploiting diversification of the culinary tourism products in general , Vietnamese culinary in particular in specific hotels. Thus, to maintain and replicate the Accor Corporation rental brands, Accor is not only improve the material and technique basis, identify target customers, maintain the stability of services and products but also have greater flexibility in food operator with interleaved form of depth in Vietnam.
In conclusion, the thesis contributes to assert the role and the importance of exploiting the Vietnamese culinary tourism products in Accor Corporation rental brands. Thereby helping the authorities in tourism, tourism businesses determine the directions and solutions with clear conserving and developing in directing and businessing the culinary tourism products. Thus, the thesis proposes the solutions to mining development in business the Vietnamese culinary tourism products.
11. Practical applicability, if any:
The solutions offer a high applicability in practice in this thesis. Recognizing the urgency of exploiting the culinary tourism products in hotel business under brand franchise of hotel corporations as well as in tourism business. Perform this work reserves the best food culture of our country and ensures sustainable development of tourism in Hanoi and Vietnam.
12. Further research directions, if any:
13. Thesis-related publications:
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