MASTER'S THESIS INFORMATION
1. Student's full name:Vu Mai Huong
2. Gender: Female
3. Date of birth: May 3, 1990
4. Place of birth: Hanoi
5. Student recognition decision No. 2998/QD-XHNV-SDH, dated December 30, 2013 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in training process: No.
7. Thesis topic name:“Vietnamese Customers’ Acceptance of Low-Cost Airlines. (Case Study of Viet Jet Aviation Joint Stock Company - Viet Jet Airline)”.
8. Major: Anthropology Code: 60.31.03.02
9. Scientific instructor:Associate Professor, Dr. Le Sy Giao, Faculty of Anthropology, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of thesis results:
- Low-cost airlines are a model that was born in the United States and has been introduced to many countries around the world, including Vietnam. This study of mine chose to analyze the introduction and development of low-cost airlines Viet Jet Air according to two trends: cross-national diffusion and its localization process for adaptation. In the context of Vietnam in the process of globalization and international integration, the introduction of air transport business models such as Viet Jet Air has stimulated demand and promoted the development and integration of Vietnamese aviation into the international aviation community.
- Although it was only established a few years ago, Viet Jet Air has brought innovation to the aviation industry in Vietnam. With its development, Viet Jet Air has opened up a new potential market with large annual revenue. And not only stopping with regional routes with the domestic market, the market of the airlines has flown far out to the world. At the same time, the development of Viet Jet Air has made the government pay more attention to this profitable market and has policies in building more airports and new routes, including many categories dedicated to low-cost aviation.
- It can be said that in Vietnam, the birth of Viet Jet Air has created a breakthrough change in the aviation market which has been monopolized for many years. Many people have had the opportunity to fly with Viet Jet Air, thereby forming a culture of flying with Viet Jet Air among the people. The way customers use Viet Jet Air's services has forced Viet Jet Air to make localized adjustments to attract and satisfy its customers. It is the feedback from customers as well as the way of handling incidents that makes Viet Jet Air more and more perfect. This change, which seemed to be only in terms of business profits, has unintentionally created a Viet Jet Air of its own in Vietnam. Viet Jet Air has been "localized" by its own customers.
- Viet Jet Air has really established a solid position and promises to develop more sustainably with Vietnamese aviation. The success of Viet Jet Air once again affirms that the low-cost airline business model in Vietnam can survive and opens up a new opportunity for private investors with the increasingly developing aviation market as it is today.
- A Viet Jet Air born from Vietnamese people, serving Vietnamese customers and being “localized” by Vietnamese people. Although Viet Jet Air still has many unreasonable things, the service is not really professional and the facilities have not kept up with the development of the airline, sometimes making customers feel frustrated and unsatisfied, but in general, Viet Jet Air has really left an impression on Vietnamese customers, changing the situation of Vietnamese aviation and creating opportunities for many low-income people to travel by this “heavenly” means.
11. Practical application:
The thesis can be a reference for students and graduate students majoring in Anthropology when researching Vietnamese low-cost airlines from a cultural perspective.
12. Further research directions:
Continue to learn about issues related to Vietnamese travel culture in the following years.
13. Published works related to the thesis: None.
INFORMATION ON MASTER'S THESIS
1. Full name: Vu Mai Huong 2. Sex: Female
3. Date of birth: May, 03th, 1990 4. Place of birth: Hanoi
5. Admission decision number: 2998/QD-XHNV-SDH Dated: December, 30th, 2013 by Rector of University of Social Sciences and Humanities, Vietnam National University (Ha Noi).
6. Changes in academic process: None.
7. Official thesis title: The customer receives for low-cost carriers in Vietnam, case studies Viet Jet Air Aviation Joint Stock Company.
8. Major: Anthropology Code: 60.31.03.02
9. Supervisors: Associate Professor. Dr Le Sy Giao - The Anthropology Department, University of Social Sciences and Humanities, Vietnam National University (Ha Noi).
10. Summary of the findings of the thesis:
- Low-cost carriers is a model born in the United States and has been introduced to many countries around the world including Vietnam. I chose to analyze the introduction and development of budget airlines Viet Jet Air in two trends transnational and diffuse localization process. In the context of Vietnam in the process of globalization and international integration, the introduction of this form of air transport business as Viet Jet Air has stimulated and promoted Vietnam's aviation development and integration with the international aviation community.
- Although newly formed several years, Viet Jet Air has brought innovation to the air transport sector in Vietnam. With this development, Viet Jet Air has opened a new potential market with huge revenue each year. And do not just stop with routes in the area with the local market, the market of the company flew away to the world. At the same time the development of Viet Jet Air has made the government more concerned about the market brings many benefits and policies in the construction of airports, new routes which are more items available low-cost aviation.
- So in Vietnam, Viet Jet Air has launched breakthrough to change the aviation market which is monopolized for many years. Many people have had the opportunity to fly to Viet Jet Air. Customers using the services of Viet Jet Air were forced to make adjustments localized nature to be able to attract and to please his customers. These comments of customers and how to handle incidents occurred when Viet Jet Air Day also makes an improvement. The change seems only in terms of business profitability has unintentionally created a separate Viet Jet Air of Vietnam. Viet Jet Air has been "localized".
- Viet Jet Air has really strong foothold and promises to develop a more sustainable aviation with Vietnam. The success of Viet Jet Air again confirms business model low-cost airline in Vietnam can survive and opens a new opportunity for private investors with today's aviation market.
- Viet Jet Air was born to Vietnamese, Vietnamese customer service and be "localized" by the Vietnamese people. Although Viet Jet Air still many irrational things, serves not really professional and the conditions of the facilities have not kept pace with the development of its customers make urgent but generally Viet Jet Air has carried leaving the impression to customers in Vietnam, changing the face of aviation Vietnam and creating opportunities for low-income people.
11. Practical applicability, if any:
The thesis can be references for students, graduate students specialy Anthropology studies of Vietnam low-cost airline cultural perspective.
12. Further research directions, if any:
Continue to learn about issues related to culture and travel of Vietnam in the coming years.
13. Thesis-related publications: None.
Newer news
Older news
