TTLV: Developing Hanoi souvenir products to serve tourists.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Nguyen Thi Hong Nhung           

2. Gender: Female

3. Date of birth: July 6, 1988

4. Place of birth: Ninh Binh

5. Decision on student admission No. 2998/2013/QD-XHNV-SDH dated December 30, 2013, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:

7. Thesis title:Developing Hanoi souvenir products to serve tourists.

8. Major: Tourism Code:

9. Scientific supervisor:Assoc. Prof. Dr. Le Anh Tuan– Ministry of Culture, Sports and Tourism

10. Summary of the thesis results:

Developing souvenir products in conjunction with tourism development is one of the strategies that localities are increasingly focusing on to contribute to improving the effectiveness of tourism activities. Developing souvenir products not only enhances the attractiveness of destinations, attracts tourists, and increases the added value of the tourism industry, but it is also an effective way to promote the image of the country, its people, and the unique cultural characteristics of the destination. Furthermore, it addresses employment issues, improves the quality of life for local people, and contributes to the preservation and development of traditional craft villages.

Hanoi is home to numerous historical and cultural relics, as well as traditional craft villages and streets, giving it ample opportunity and potential for developing souvenir products. However, the development of Hanoi's souvenir industry has not yet lived up to its potential. Therefore, it is essential to maximize Hanoi's inherent potential to develop souvenir products to serve tourists.

The thesis achieved several results, including: systematizing theoretical issues regarding souvenir products, the significance of souvenir products, and the role of souvenir products in tourism development; identifying the souvenir product needs of tourists; evaluating the current state of souvenir production and business in Hanoi; and proposing solutions for developing Hanoi's souvenir products to meet the needs of tourists.

Based on a comprehensive approach to souvenir product development, encompassing everything from new design or refinement of existing products to production, particularly the marketing and marketing aspects, this study assesses the current state of souvenir product development in Hanoi. From this, it proposes specific solutions to address the limitations within this complete process. Ultimately, the research on "Developing Hanoi's Souvenir Products to Serve Tourists" contributes to the development of souvenir products and the promotion of Hanoi tourism.

11. Practical applications:

This helps local government agencies, craft villages, and production and business units to develop strategies for promoting Hanoi souvenir products.

This serves as a reference for other localities in researching and developing souvenir products to serve tourists in their areas.

12. Future research directions:

13. Published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thi Hong Nhung 2. Sex: Female

3. Date of birth: 6 July 1988 4. Place of birth: Ninh Binh

5. Admission decision number: 2998/2013/QD-XHNV-SĐH on December 30, 2015 of Rector of VNU – University of Social Sciences and Humanities

6. Changes in academic process: \

7. Official thesis title: Developing Hanoi's souvenirs to serve tourists

8. Major: Tourism 9. Code:

10. Supervisors: PhD., Associate Professor Le Anh Tuan

11. Summary of the findings of the thesis:

Developing souvenirs helps destinations to improve the attractiveness, lure more tourists, increase surplus generated in the tourism industry, promote tourism and unique culture, create jobs, raise living standards for local community and contribute to preservation and development of traditional craft villages.

Hanoi is endowed with many historical, cultural sites and traditional craft villages. However, the development of Hanoi's souvenirs does not achieve expected results. Therefore, it is necessary to effectively exploit Hanoi's potential to develop its tourism souvenirs.

Based on the approach of souvenir development in overall process from design to production and trade promotion, sale & marketing, through the systematization of theories on souvenir products, the demand for souvenirs by tourists, situational analysis of development of Hanoi's souvenirs, solutions are proposed to boost developing Hanoi's souvenirs.

The research aims at further developing Hanoi's souvenirs and promoting Hanoi tourism.

12. Practical applicability, if any:

Local authority, relevant agencies, craft villages and manufacturing establishments can rely on this research to determine development strategy of souvenirs.

The research is expected to be a reference for other localities.

13. Further research directions, if any: \

14. Thesis-related publications: \