TTLV: Developing Hanoi souvenir products to serve tourists

MASTER'S THESIS INFORMATION

1. Student's full name:Nguyen Thi Hong Nhung           

2. Gender: Female

3. Date of birth: July 6, 1988

4. Place of birth: Ninh Binh

5. Decision on recognition of students No. 2998/2013/QD-XHNV-SDH dated December 30, 2013 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in the training process: \

7. Thesis topic name:Developing Hanoi souvenir products to serve tourists

8. Major: Tourism Code:

9. Scientific instructor:Assoc.Prof.Dr. Le Anh Tuan– Ministry of Culture, Sports and Tourism

10. Summary of thesis results:

Developing souvenir products associated with tourism development is one of the strategies that localities increasingly focus on to contribute to improving the effectiveness of tourism activities. Developing souvenir products not only contributes to enhancing the attractiveness of destinations, attracting tourists, increasing surplus value for the tourism industry but is also an effective way to promote the image of the country, people, and cultural characteristics of the destination, while also solving the problem of employment, improving the quality of life for people and contributing to the preservation and development of traditional craft villages.

Hanoi is a convergence of many historical and cultural relics and traditional craft villages and streets, so Hanoi has many conditions and potentials to develop souvenir products. However, Hanoi's souvenir products have not developed commensurate with their potential. Therefore, it is necessary to exploit Hanoi's inherent potentials to the fullest to develop Hanoi's souvenir products to serve tourists.

The thesis achieved some results such as: Systematizing theoretical issues about souvenir products, the meaning of souvenir products, the role of souvenir products in tourism development; Determining the demand for souvenir products of tourists; Assessing the current situation of production and business of souvenir products in Hanoi; Proposing solutions to develop souvenir products in Hanoi to meet the needs of tourists.

Based on the perspective of approaching the development of souvenir products in a complete cycle from new design or selection of perfecting existing products to putting them into production, especially the stage of trade promotion to solve the problem of product output, assessing the current status of souvenir product development in Hanoi. From there, specific solutions are proposed to overcome each limited problem in the complete cycle. It can be said that the research on the topic "Developing souvenir products of Hanoi to serve tourists" contributes to promoting the development of souvenir products as well as promoting Hanoi tourism.

11. Practical application:

Help local state management agencies, craft villages, production and business units have orientations for developing Hanoi souvenir products.

As a reference document for other localities in researching and developing souvenir products to serve local tourists.

12. Further research directions: \

13. Published works related to the thesis: \

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thi Hong Nhung 2. Sex: Female

3. Date of birth: 6 July 1988 4. Place of birth: Ninh Binh

5. Admission decision number: 2998/2013/QD-XHNV-SĐH on December 30, 2015 of Rector of VNU – University of Social Sciences and Humanities

6. Changes in academic process: \

7. Official thesis title: Developing Hanoi's souvenirs to serve tourists

8. Major: Tourism 9. Code:

10. Supervisors: PhD., Associate Professor Le Anh Tuan

11. Summary of the findings of the thesis:

Developing souvenirs helps destinations to improve the attractiveness, lure more tourists, increase surplus generated in the tourism industry, promote tourism and unique culture, create jobs, raise living standards for local community and contribute to preservation and development of traditional craft villages.

Hanoi is endowed with many historical, cultural sites and traditional craft villages. However, the development of Hanoi's souvenirs does not achieve expected results. Therefore, it is necessary to effectively exploit Hanoi's potential to develop its tourism souvenirs.

Based on the approach of souvenir development in overall process from design to production and trade promotion, sale & marketing, through the systematization of theories on souvenir products, the demand for souvenirs by tourists, situational analysis of development of Hanoi's souvenirs, solutions are proposed to boost developing Hanoi's souvenirs.

The research aims at further developing Hanoi's souvenirs and promoting Hanoi tourism.

12. Practical applicability, if any:

Local authority, relevant agencies, craft villages and manufacturing establishments can rely on this research to determine development strategy of souvenirs.

The research is expected to be a reference for other localities.

13. Further research directions, if any: \

14. Thesis-related publications: \