1. Student's full name: NGUYEN THI LUONG 2. Gender: Female
3. Date of birth: February 28, 1995
4. Place of birth: Thai Binh
5. Decision on student admission No. 2705/2020/QD-XHNV dated December 24, 2020, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: None
7. Thesis title: Content management for investor communication on the website of a publicly traded company.
8. Major: Journalism and Media Management; Code: Pilot Program
9. Scientific supervisor: Assoc. Prof. Dr. Nguyen Thi Thanh Huyen, Institute of Journalism and Communication, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of the thesis results:
This thesis highlights the current state of investor relations content on the websites of publicly traded companies through a survey of top publicly traded companies on the Vix50 and Forbes Global 2000 lists in 2021. The thesis also examines the advantages and disadvantages, thereby identifying key issues and proposing solutions for more effective investor relations content management on the websites of publicly traded companies in Vietnam. This contributes to building a reputable and professional relationship between investors and publicly traded companies amidst the explosion of media in the digital age – the internet.
To enhance the role of websites in building positive relationships with shareholders and potential investors, public companies in Vietnam need to improve content such as sustainable development and corporate governance, the role of senior leadership, analytical reports, and stock price analysis; apply technology to improve user experience on the website; and raise awareness among investors about website communication.
This thesis makes a significant contribution to website content management for investors, outlining metrics for investor relationship management, highlighting areas for improvement to better meet investor information needs, and ultimately helping public companies leverage the strengths of the internet in general and their official websites in particular to build strong relationships with shareholders and potential investors, thereby contributing significantly to the company's growth and development.
11. Practical applications: Contributing to improving the quality and content of investor communication on the public company's website. This will build a better relationship between the public company and its investors.
12. Future research directions: None
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: NGUYEN THI LUONG 2. Sex: Female
3. Date of birth: February 28, 1995 4. Place of birth: Thai Binh
5. Admission decision number: 2705/2020/QD-XHNV Dated: December 24, 2020
6. Changes in academic process: None
7. Thesis topic name: Management of communication content for investors on the public company's website
8. Major: Press and Communication Management; Code: Pilot
9. Scientific guidance officer: Associate Professor. Dr. Nguyen Thi Thanh Huyen, Institute of Journalism and Communication, University of Social Sciences and Humanities, Hanoi National University.
10. Summary of the results of the thesis:
The thesis has raised the status of communication content for investors on the public company's website through the survey of top public companies in the list of Vix50 and Forbes Global 2000 in 2021. The thesis also considers the advantages and disadvantages of the communication content, stating the arising problems and some suggested solutions to manage them for investors on the website of public companies in Vietnam more effectively. Hence, the goal of building a relationship between investors and public companies will be achieved in a reputable and professional manner in the context of the media boom in the current digital age - the internet era.
In order to enhance the important role of websites in building a good relationship with shareholders and potential investors, public companies in Vietnam need to improve the contents such as Sustainable Development, corporate governance, the role of C-Suite, information in analyzing reports or stock prices analysis. Moreover, it is necessary for public companies in Vietnam to apply technology on the website, so that the user experience can be improved and the awareness of the communication of the investors can be raised.
The thesis makes a significant contribution to the management of website content for investors; points out the measurement of the relationship with investors; emphasizing the content that needs to be improved to meet the needs of seeking information on the website of the investors, thereby helping public companies make good use of the strengths of the internet in general and the company's official website in particular to build good relationships with shareholders and potential investors, thereby contributing a significant part to the growth and development of the company.
11. Practical applicability: The thesis contributes to improving the quality of communication content for investors on the website of the public company, thereby building a better relationship between public companies and investors.
12. Further research directions, if any: Not yet
13. Thesis-related publications: None
