1. Student's full name: NGUYEN THI LUONG 2. Gender: Female
3. Date of birth: February 28, 1995
4. Place of birth: Thai Binh
5. Student recognition decision No. 2705/2020/QD-XHNV dated December 24, 2020 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: No
7. Thesis topic: Managing media content for investors on public company websites.
8. Major: Media Management; Code: Pilot
9. Scientific advisor: Associate Professor, Dr. Nguyen Thi Thanh Huyen, Institute of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of thesis results:
The thesis has pointed out the current status of investor communication content on public company websites through a survey of the top public companies on the Vix50 and Forbes Global 2000 lists in 2021. The thesis also commented on the advantages and disadvantages, thereby raising issues that need to be raised and proposing some solutions to effectively manage investor communication content on the websites of public companies in Vietnam, contributing to the goal of building a reputable and professional relationship between investors and public companies in the context of the media explosion in the digital age - internet as today.
To enhance the role of the website in building good relationships with shareholders and potential investors, public companies in Vietnam need to improve contents such as Sustainable Development and Corporate Governance, Role of senior leaders, report analysis, stock price analysis; apply technology to improve user experience on the website and raise awareness of website communication for investors.
The thesis contributes significantly to the management of website content for investors on the website, points out the measures of the relationship with investors, emphasizes the content that needs to be completed to meet the needs of information search on the website for investors, thereby helping public companies make good use of the strengths of the Internet in general and the company's official website in particular to build good relationships with shareholders and potential investors, thereby contributing significantly to the development and growth of the company.
11. Practical applicability: Contribute to improving the quality and improving the communication content for investors on the website of public companies. Thereby building a better relationship between public companies and investors.
12. Further research directions: Not yet
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: NGUYEN THI LUONG 2. Sex: Female
3. Date of birth: February 28, 1995 4. Place of birth: Thai Binh
5. Admission decision number: 2705/2020/QD-XHNV Dated: December 24, 2020
6. Changes in academic process: None
7. Thesis topic name: Management of communication content for investors on the public company's website
8. Major: Press and Communication Management; Code: Pilot
9. Scientific guidance officer: Associate Professor. Dr. Nguyen Thi Thanh Huyen, Institute of Journalism and Communication, University of Social Sciences and Humanities, Hanoi National University.
10. Summary of the results of the thesis:
The thesis has raised the status of communication content for investors on the public company's website through the survey of top public companies in the list of Vix50 and Forbes Global 2000 in 2021. The thesis also considers the advantages and disadvantages of the communication content, stating the arising problems and some suggested solutions to manage them for investors on the website of public companies in Vietnam more effectively. Hence, the goal of building a relationship between investors and public companies will be achieved in a reputable and professional manner in the context of the media boom in the current digital age - the internet era.
In order to enhance the important role of websites in building a good relationship with shareholders and potential investors, public companies in Vietnam need to improve the contents such as Sustainable Development, corporate governance, the role of C-Suite, information in analyzing reports or stock prices analysis. Moreover, it is necessary for public companies in Vietnam to apply technology on the website, so that the user experience can be improved and the awareness of the communication of the investors can be raised.
The thesis makes a significant contribution to the management of website content for investors; points out the measurement of the relationship with investors; emphasizing the content that needs to be improved to meet the needs of seeking information on the website of the investors, thereby helping public companies make good use of the strengths of the internet in general and the company's official website in particular to build good relationships with shareholders and potential investors, thereby contributing a significant part to the growth and development of the company.
11. Practical applicability: The thesis contributes to improving the quality of communication content for investors on the website of the public company, thereby building a better relationship between public companies and investors.
12. Further research directions, if any: Not yet
13. Thesis-related publications: None
