TTLV: Strategies for building and promoting the Thai tourism brand from 2012 to 2019

1. Student's full name: Dao Thi Hop 2. Gender: Female
3. Date of birth: December 21, 1997
4. Place of birth: Vu Van, Vu Thu, Thai Binh
5. Decision to recognize students No. 3953/QD-XHNV dated October 14, 2019, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
- Please extend the training period from November 28, 2021 to May 28, 2022.
- Please extend the training period from May 28, 2022 to November 28, 2022.
- Please extend the training period from November 28, 2022 to May 28, 2023.
7. Thesis title: Strategies for building and promoting the Thai tourism brand during the period 2012 – 2019.
8. Major:Asian StudiesCode:60 31 06 01
9. Scientific supervisor: Dr. Nguyen Thi Thuy Chau
The supervising teacher's workplace:Department of Oriental Studies, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of the thesis results:
The research thesis on "Strategies for building and promoting the Thai tourism brand in the period 2012 – 2019" has achieved the following results:
- To clarify the methods of building and promoting Thailand's tourism brand during the period 2012-2019;
- To clarify the achievements of the plan for building and promoting the Thai tourism brand during the period 2012 – 2019;
- To clarify the role of brand building and promotion strategies in the Thai tourism industry during the period 2012–2019;
- Drawing lessons learned for promoting tourism in Vietnam.
11. Practical applications (if any):
12. Further research directions (if any):
13. Published works related to the thesis:
Dao Thi Hop (2021), Fundamentals of Tourism Development in Thailand, Hanoi National University Publishing House, p. 166.
                 

1. Full name: DAO THI HOP 2. Sex: Female
3. Date of birth: December 21, 1997
4. Place of birth: Vu Van, Vu Thu, Thai Binh
5. Admission decision number: 3953/QD-XHNV on October 14, 2019 by Rector of University of Social Sciences and Humanities, Vietnam National University.
6. Changes in academic process:
- Extending the training period from November 28, 2021 to May 28, 2022
- Extending the training period from May 28, 2022 to November 28, 2022
- Extending the training period from November 28, 2022 to May 28, 2023
7. Official thesis title:Strategiesfor building and promoting Thai tourism branding in the period 2012 – 2019.
8. Major: Asian Studies 9. Code: 60 31 06 01
10. Supervisor: Dr. Nguyen Thi Thuy Chau
Faculty of Oriental Studies, University of Social Sciences and Humanities, VNU
11. Summary of the findings of the thesis:
The research thesis on "Strategies for building and promoting Thai tourism branding in the period 2012 – 2019" has achieved the following results:
- Clarifying how to build and promote Thailand's tourism branding in the period 2012 – 2019;
- Clarifying the achievements of the plan to build and promote the Thai tourism branding in the period 2012 – 2019;
- Clarifying the role of brand building and promotion strategies for the Thai tourism industry in the period 2012 – 2019;
- Drawing implications for promoting Vietnam's tourism branding.
12. Practical applicability, if any:
13. Further research directions, if any:
14. Thesis-related publications:
Dao Thi Hop (2021), The basis of the development of the tourism industry in Thailand, Hanoi National University Publishing House, pp.166 – 174.