TTLV: Communication on poverty reduction issues in Bac Kan and Yen Bai newspapers

MASTER'S THESIS INFORMATION

1. Student's full name:Luu Thi Bich Ngoc

2. Gender: Female

3. Date of birth: July 19, 1981

4. Place of birth: Bac Kan

5. Decision on recognition of student No. 2415/QD-XHNV, dated October 13, 2015 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: None

7. Thesis topic name:"Communication on poverty reduction in Bac Kan and Yen Bai newspapers"

8. Major: Journalism Code 60.32.01.01

9. Scientific instructor:Associate Professor, Dr. Nguyen Thanh Loi- Editor-in-Chief of Journalists Magazine, Vietnam Journalists Association

10. Summary of thesis results:

The thesis structure includes 3 chapters.

Chapter 1: Systematizing theories on communication, press, poverty and poverty reduction (PDR); analyzing the role of PDR communication through the press and criteria for evaluating the effectiveness of PDR communication in the press, as a basis for surveying and evaluating the current situation in chapter 2.

Chapter 2: Survey and evaluate the current status of XĐGN communication in terms of content, form, and number of works; evaluate the level of public interest and quality of press works on XĐGN; analyze the impact of factors affecting XĐGN communication in the locality, point out the advantages and limitations in XĐGN communication work of the 02 surveyed press agencies.

Chapter 3: Proposes groups of solutions, proposals and recommendations to overcome existing limitations, to improve the effectiveness of communication on the issue of poverty reduction at the two surveyed press agencies in particular and the mountainous Party newspaper system in general.

Conclusion: Communication activities on the issue of poverty reduction in local Party newspapers in the Northern mountainous region have been playing an important role in the local poverty reduction campaign, having a strong impact and influence on the leadership of the local government and people. In the coming time, in order to propagate the best, most accurate and bring practical results to the local people, it is necessary to continue to promote the strengths that have been achieved and focus on synchronously implementing specific solutions, overcoming limitations in the quality of poverty reduction propaganda works, such as: Improving the capacity and skills of the press team; improving the quality of content and form of poverty reduction propaganda; strengthening the direction, coordination and management between the local government and press agencies and strengthening the leadership, direction and management of the Press Editorial Board on the issue of poverty reduction communication.

11. Practical application:

The research results of the thesis are highly practical and can be applied to improve the effectiveness of communication on the issue of poverty reduction at the two surveyed press agencies in particular and other press agencies nationwide in the coming time.

12. Further research directions:

The thesis initially focuses on research at a certain level of communication, but can be the foundation for further research directions such as: Current situation and solutions to improve the effectiveness of poverty reduction in Bac Kan province or Yen Bai province...

13. Published works related to the thesis:

- Research article "Communication on poverty reduction in the press" published in Nguoi Lam Bao magazine, August 2017 issue.

INFORMATION ABOUT MASTER'S THESIS

1. Name of PhD student: Luu Thi Bich Ngoc 2. Gender: Female

3. Date of birth: 19^thJuly 1981 4. Place of birth: Bac Kan

5. Admission decision number: 2415/QD-XHNV, issued on 13th October, 2015 of Principal of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Thesis title:”Media on poverty reduction issues in Bac Kan and Yen Bai newspapers”

8. Major: Journalism Code: 60.32.01.01

9. Name of Supervisor: Associate Prof. Dr. Nguyen Thanh Loi - Editor-in-Chief of Journalists' Association of Vietnam Journalists Association

10. Summary content:

The thesis consists of three chapters

Chapter 1: Systematize the theoretical basis of the media and the press, poverty and poverty reduction; analyzing the role of the media on poverty and poverty reduction through the press, the criteria for evaluating the effectiveness of the media on poverty and poverty reduction on the basis of the press to investigate and assess the problem in Chapter 2.

Chapter 2: Survey and assessment of the status of communication in poverty reduction through content, form, number of works reflected; Evaluate the level of public interest and the quality of press works on poverty reduction; analyzing the impact of factors affecting the media in poverty reduction at the local, pointing out the advantages and limitations of the communication of 02 poverty reduction press agencies survey.

Chapter 3: Introducing groups of solutions, proposals, proposals to overcome the limitations exist, to improve the efficiency of communications on the issue of poverty reduction in 02 agencies investigating journalism in particular and Communist Party of Vietnam newspaper system in mountainous areas in general.

Conclusion: Communication activities of the Communist Party of Vietnam reported locally in northern mountains on the issue of poverty reduction has been playing an important role in poverty alleviation, which has an impact and the strong influence to the leadership of the government and people of the locality. In the future, to promote in the best way and in the most accurate way to bring practical effects to the people in the area, we need to continue to promote the strengths achieved and focus on implementing synchronization solutions, specifically, overcoming the limitations on the quality of propaganda work to reduce poverty. For example: Improving the capacity and skills of a team's journalists; Improving the content and format of propaganda on poverty reduction; Strengthening the direction, co-ordination, management between the local government and local press and strengthening the leadership, governance and management of the editorial board for the media on poverty reduction.

11. The ability to apply in practice:

The results of this thesis are highly practical and can be used to improve the effectiveness of the communication on poverty reduction in the two press units surveyed in particular and the others press agencies in the country in the future.

12. The next directions of research:

The first step of the thesis is to focus on a certain level of communication, However, it may be the basis for further research directions such as: Situation and solutions to improve efficiency in poverty reduction in Bac Kan province or Yen Bai province …

13. Published studies related to the thesis:

- A paper on "Media on poverty reduction in the media" published in the “Journalist” newspaperissueNo. August 2017.