TTDA: Building a digital newsroom model for VTC News online newspaper.

INFORMATION ABOUT THE MASTER'S PROJECT

1. Student's full name: NGUYEN QUYNH HOA 2. Gender: Female

3. Date of birth: December 5, 1987 4. Place of birth: Hanoi

5. Decision No. 5915/QD-XHNV dated October 28, 2024, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: None

7. Project title:Building a digital newsroom model for VTC News online newspaper.

8. Major: Applied Journalism Code: 8320101

9. Scientific supervisor: Dr. Dong Manh Hung, Head of the Editorial Secretariat, Voice of Vietnam Radio, and Dr. Vu Thi Kim Hoa, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of the thesis results:

In the context of the ongoing digital transformation in the field of journalism and media, the digital newsroom model is increasingly becoming an inevitable trend to improve content quality, optimize production processes, and meet the multi-platform information needs of the public. Based on this, the project on building a digital newsroom model for VTC News online newspaper was undertaken to clarify the theoretical basis, assess the current situation, and propose an optimal model and roadmap for implementing a digital newsroom in journalistic activities.

Theoretically, the project has systematized the basic concepts related to digital newsrooms and digital transformation in journalism. Through the synthesis of research perspectives from both domestic and international sources, the project clarifies the characteristics of digital newsrooms, such as: multi-platform and multi-media content production, application of artificial intelligence and data analysis, personalization, and interaction with the public. Simultaneously, the project develops a framework of criteria for evaluating the level of development of the digital newsroom for VTC News online newspaper.

In practice, research conducted at VTC News online newspaper shows that the unit has initially implemented many elements of a digital newsroom, such as applying a content management system (CMS), developing multimedia content, and distributing information across multiple platforms. Journalistic products have improved in terms of presentation, update speed, and public accessibility. This contributes to enhancing communication effectiveness and the competitiveness of the news agency in the digital environment.

However, the implementation process still has some limitations, such as a low level of integration between departments, inconsistent multimedia content, limited data exploitation and artificial intelligence applications; and the digital capabilities and cross-platform journalistic mindset of the staff need to be further improved.

Based on the above analysis, the project has proposed several key solutions such as perfecting the digital newsroom organizational model, enhancing staff capacity, promoting the application of technology and data, standardizing content production processes, and strengthening multi-platform distribution strategies. The synchronized implementation of these solutions will contribute to accelerating the digital transformation process at VTC News online newspaper, aiming to build a modern, professional newsroom that effectively adapts to the digital media environment.

11. Practical applications: Application in editorial management in line with the digital transformation of VTC News online newspaper in the future.

12. Future research directions: None

13. Published works related to the thesis: Are not

INFORMATION ON MASTER'S PROJECT

1. Full name: NGUYEN QUYNH HOA 2. Sex: Female

3. Date of birth: December 5, 1987 4. Place of birth: Hanoi City

5. Admission decision number/QD/XHNV, Dated: : No.5915/QD-XHNV dated October 28, 2024, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process: None

7. Official project title: Developing a digital newsroom model for VTC News online newspaper

8. Major: Journalism Major (Application-Oriented) 9.Code: 8320101

10. Supervisors: Dr. Dong Manh Hung, Head of the Editorial Secretariat of the Voice of Vietnam Radio and Dr.Vu Thi Kim Hoa, University of Social Sciences and Humanities, Vietnam National University, Hanoi

11. Summary of the findings of the thesis:

In the context of rapid digital transformation in the journalism and media sector, the digital newsroom model has increasingly emerged as an inevitable trend to enhance content quality, optimize production processes, and meet the public's demand for multi-platform information. On this basis, the project on developing a digital newsroom model for VTC News online newspaper was conducted to clarify the theoretical foundations, assess the current situation, and propose an optimal model and implementation roadmap for digital newsroom transformation in journalistic operations.

From a theoretical perspective, the project systematizes key concepts related to digital newsrooms and digital transformation in journalism. By synthesizing both domestic and international scientific perspectives, it identifies core characteristics of the digital newsroom, including multi-platform and multimedia content production, the application of artificial intelligence and data analytics, as well as personalization and audience engagement. In addition, the project develops a set of criteria for evaluating the level of digital newsroom development at VTC News Online Newspaper.

From a practical perspective, the study conducted at VTC News Online Newspaper indicates that the organization has initially implemented several elements of a digital newsroom, such as the adoption of a content management system (CMS), the development of multimedia content, and the distribution of information across multiple platforms. Journalistic products have shown improvements in presentation formats, updating speed, and audience reach. These advancements contribute to enhancing communication effectiveness and strengthening the organization's competitiveness in the digital media environment.

However, the implementation process still faces several limitations, including a low level of integration among departments, uneven development of multimedia content, and limited capacity in data exploitation and artificial intelligence application. Furthermore, the digital competencies and multi-platform journalism mindset of the staff require further improvement.

Based on these findings, the project proposes several key solutions, including refining the digital newsroom organizational model, enhancing staff capacity, promoting the application of technology and data, standardizing content production workflows, and strengthening multi-platform distribution strategies. The synchronized implementation of these solutions is expected to accelerate the digital transformation process at VTC News Online Newspaper, ultimately contributing to the development of a modern, professional newsroom capable of effectively adapting to the digital media environment.

12. Practical applicability, if any: Application in newsroom operations aligned with digital transformation at VTC News

13. Further research directions, if any: None

14. Thesis-related publications: (if any): None