TTLV: The public of Lang Son with the 7 PM news program of Vietnam Television and the general news program of Lang Son Provincial Radio and Television Station.

1. Student's full name: HUA THI LOAN 2. Gender: Female

3. Date of birth: August 20, 1984

4. Place of birth: Yen Binh commune, Huu Lung district, Lang Son province

5. Decision No. 1698/QD-XHNV dated July 11, 2017, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: None

7. Thesis Title: The Public in Lang Son Province and the 7 PM News Program of Vietnam Television and the General News Program of Lang Son Provincial Radio and Television Station

8. Major: Journalism Code: 60320101

9. Scientific supervisor: Assoc. Prof. Dr. Mai Quynh Nam

Former Director of the Institute of Human Studies – Vietnam Academy of Social Sciences.

10. Summary of the thesis results:

The research topic "The Lang Son Public's Relationship with the 7 PM News Program of Vietnam Television and the General News Program of Lang Son Provincial Radio and Television Station" (survey conducted from September 2017 to June 2018 with target audience aged 15 and above) aims to study the relationship between the Lang Son public and the 7 PM news program of Vietnam Television and the general news program of Lang Son Provincial Radio and Television Station to understand: characteristics; methods of access; perceptions of content and form, as well as the desires of the Lang Son public regarding the two programs, thereby proposing solutions to attract the public and enhance the effectiveness of information dissemination accordingly.

This thesis clarifies the role of audience research in the operations of media organizations in general, and television stations in particular, especially for each television news program, that is, the specific audience group.

The research methods used in this thesis include: Systematizing documents: Reading and consulting documents, books, newspapers, records, texts, etc., related to the topic; synthesizing trends and research content on mass media and television audiences; studying television journalism and television news programs. Simultaneously, data collection methods were used through sociological surveys using questionnaires; group discussions; and in-depth interviews.

This topic provides a scientific basis to assist leaders, researchers, and the public interested in this issue in planning strategies for producing television news programs, ensuring both content quality and appeal to the general public, and the public of Lang Son province in particular. It also serves as a theoretical foundation for further research from a more innovative perspective.

Through this research, it can be affirmed that public research plays a particularly important role in mass media communication. For effective journalism, journalists must understand their audience, treating them as customers, as a special target audience. To understand this target audience, journalists must delve into their nature, thoroughly research them, and build a common understanding to influence and change the public's thinking and behavior through communication. Public research helps media organizations identify the characteristics of their information recipients, plan development strategies, build brands, and attract the attention of both current and potential audiences.

11. Practical applications:

The research results will contribute to the overall development of mass media research in our country. In addition, it will help the leaders of Vietnam Television (VTV) and Lang Son Radio and Television Station, especially those who produce news programs for both stations, to further develop their strengths and overcome existing limitations, thereby continuously improving communication effectiveness and affirming the increasingly solid position of the most important current affairs and political commentary programs of VTV and Lang Son Radio and Television Station.

12. Future research directions:

This thesis provides comprehensive and systematic information on the research of the audience in newspapers, television, and television news programs. It is also the first study on the audience in Lang Son province, focusing on the 7 PM news program of Vietnam Television and the general news program of Lang Son Provincial Radio and Television. Therefore, the results of this thesis will serve as a reference and provide insights for future audience research topics in various other regions.

The topic is the application of research theory to a specific case: the public in Lang Son with the 7 PM news program of Vietnam Television and the general news program of Lang Son Provincial Radio and Television Station.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: HUA THI LOAN 2. Sex: Female

3. Date of birth: 20^thAugust 1984 4 Place of birth: Lang Son

5. Admission decision number: 1698/QD-XHNV Dated 11^thJuly 2017

6. Changes in academic process: None

(List the forms of change and corresponding times)

7. Official thesis title: The public of Lang Son with the current program of 19h Vietnam Television and the news program on Lang Son Radio and Television

8. Major: Journalism 9. Code: 60320101

10. Supervisors: Assoc. Prof. PhD. Mai Quynh Nam, Former Director of the Institute for Human Studies - Vietnam Academy of Social Sciences.

(Full name, academic title and degree)

11. Summary of the findings of the thesis: Research topic "Lang Son public with the news program of 19h Vietnam Television and the news program of Lang Son Radio and Television" (survey from September 2017 to June 2018 with public objects aged 15 and over, aiming to study the relationship of Lang Son public with the current program of 19h Vietnam Television and the current news program Radio - Television Lang Son to know: Characteristics; approach; comment on the content and form as well as the desire of Lang Son public with two programs, thereby promoting solutions to attract the public, enhancing information efficiency accordingly.

The thesis clarifies the role of public research in the activities of press agencies in general and TV stations in particular, especially for each television news program, ie specialized public group.

The research methods used in the thesis include: Systemizing documents: Reading and searching documents, books, records, documents, ... related to the topic; synthesizing trends, contents of public research and television public mass media, studying television press and television news programs. At the same time, using data collection methods through social surveys to study by interview anket (by questionnaire); group discussion and in-depth interviews.

The topic is a scientific basis to help leaders, researchers and the public pay attention to this issue in planning strategies to produce television news programs, so as to ensure internal quality However, it is both attractive to the public saying that they and the public in Lang Son province in particular. This is also a theoretical basis for the next research works in a new perspective.

Through the implementation of the topic, it can be affirmed: public research plays a particularly important role in mass communication. Wanting effective journalism, requires journalists to know their public, treat them as customers, be special service objects. To know the object of service, it is necessary for journalists to go deeply into the nature, study the object carefully, create a common understanding to influence and change the way of thinking and behavior of the public. they are through communication. Public research activities will help press agencies to identify characteristics of subjects receiving information, planning development strategies and branding; attract public interest as well as potential public.

(Summarize them with stress on thenew sensations, if any)

12. Practical applicability, if any: Research results will contribute collectively and the development of mass media research in our country. Besides helping leaders of Vietnam Television Station and Lang Son Radio and Television Station, especially those who work on the news programs of the two stations, to further promote the strengths and overcome existing limitations in order to constantly improve the brand. communication results, affirming the growing position of the most important news program of Vietnam Television and Lang Son Radio and Television Station.

13. Further research directions, if any: The topic provides comprehensive information and systems on journalism public research, public television and public television news programs. This is also the first study on Lang Son publicly with the current program of 19h Vietnam Television and the news program on Lang Son Radio and Television. Therefore, the results of the thesis will be meaningful and suggestive for the next public research topics in many different areas.

The topic is the application of research reasoning to a specific case: Lang Son public with the program of 19h Vietnam Television and the news program on Lang Son Radio and Television.

14. Thesis-related publications: None

(List them in chronological order)