TTLV: Lang Son public with the 7 p.m. news program of Vietnam Television and the general news program of Lang Son Provincial Radio and Television Station

1. Student's full name: HUA THI LOAN 2. Gender: Female

3. Date of birth: August 20, 1984

4. Place of birth: Yen Binh Commune, Huu Lung District, Lang Son Province

5. Decision on recognition of students No. 1698/QD-XHNV dated July 11, 2017 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic: Lang Son public with the 7 p.m. news program of Vietnam Television and the general news program of Lang Son Provincial Radio and Television Station

8. Major: Journalism Code: 60320101

9. Scientific advisor: Associate Professor, Dr. Mai Quynh Nam

Former Director of the Institute of Human Studies - Vietnam Academy of Social Sciences.

10. Summary of thesis results:

The research topic "Lang Son public with the 7 p.m. news program of Vietnam Television and the general news program of Lang Son Radio and Television" (surveyed from September 2017 to June 2018 with the public aged 15 and over), aims to study the relationship of Lang Son public with the 7 p.m. news program of Vietnam Television and the general news program of Lang Son Radio and Television to know: Characteristics; approach; comments on the content and form as well as the wishes of Lang Son public with the two programs, thereby proposing solutions to attract the public and increase the effectiveness of information accordingly.

The thesis clarifies the role of public research in the activities of press agencies in general and of television stations in particular, especially for each television news program, that is, a specialized public group.

The research methods used in the thesis include: Systematizing documents: Reading and searching for documents, books, newspapers, records, texts, etc. related to the topic; synthesizing trends and research content of mass media and television audiences, studying television journalism and television news programs. At the same time, using data collection methods through sociological surveys by interviewing anket (by questionnaire); group discussions and in-depth interviews.

The topic is a scientific basis to help leaders, researchers, and the public interested in this issue in planning strategies for producing television news programs, so as to ensure both content quality and appeal to the public in general and the public of Lang Son province in particular. This is also a theoretical basis for subsequent research projects from a newer perspective.

Through the implementation of the topic, it can be affirmed that public research plays a particularly important role in mass media activities. To make journalism effective, journalists must know their public, consider them as customers, as special service objects. To know the service object, journalists must delve into the nature, carefully research the object, establish a common understanding in order to influence and change the way of thinking and behavior of the public through communication activities. Public research activities will help press agencies identify the characteristics of the information recipients, plan development strategies, build brands; attract the attention of real and potential audiences.

11. Practical application:

The research results will contribute to the overall development of mass media research in our country. Besides, it will help the leaders of Vietnam Television and Lang Son Radio and Television, especially those who work on news programs of the two stations, to further promote their strengths and overcome existing limitations in order to continuously improve communication efficiency, affirming the increasingly solid position of the most important news and political programs of Vietnam Television and Lang Son Radio and Television.

12. Further research directions:

The topic provides comprehensive and systematic information on the issue of researching the press public, television public and television news program public. This is also the first research project on Lang Son public with the 7pm news program of Vietnam Television and the general news program of Lang Son Radio and Television. Therefore, the results of the thesis will have reference and suggestion for the next public research topics in many different areas.

The topic is the application of research theory to a specific case: Lang Son public with the 7pm news program of Vietnam Television and the general news program of Lang Son Provincial Radio and Television Station.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: HUA THI LOAN 2. Sex: Female

3. Date of birth: 20^thAugust 1984 4 Place of birth: Lang Son

5. Admission decision number: 1698/QD-XHNV Dated 11^thJuly 2017

6. Changes in academic process: None

(List the forms of change and corresponding times)

7. Official thesis title: Lang Son public with the current program of 19h Vietnam Television and the news program on Lang Son Radio and Television

8. Major: Journalism 9. Code: 60320101

10. Supervisors: Assoc. Prof. PhD. Mai Quynh Nam, Former Director of the Institute for Human Studies - Vietnam Academy of Social Sciences.

(Full name, academic title and degree)

11. Summary of the findings of the thesis: Research topic "Lang Son public with the news program of 19h Vietnam Television and the news program of Lang Son Radio and Television" (survey from September 2017 to June 2018 with public objects aged 15 and over, aiming to study the relationship of Lang Son public with the current program of 19h Vietnam Television and the current news program Radio - Television Lang Son to know: Characteristics; approach; comment on the content and form as well as the desire of Lang Son public with two programs, thereby promoting solutions to attract the public, enhancing information efficiency accordingly.

The thesis clarifies the role of public research in the activities of press agencies in general and TV stations in particular, especially for each television news program, ie specialized public group.

The research methods used in the thesis include: Systemizing documents: Reading and searching documents, books, records, documents, ... related to the topic; synthesizing trends, contents of public research and television public mass media, studying television press and television news programs. At the same time, using data collection methods through social surveys to study by interview anket (by questionnaire); group discussion and in-depth interviews.

The topic is a scientific basis to help leaders, researchers and the public pay attention to this issue in planning strategies to produce television news programs, so as to ensure internal quality However, it is both attractive to the public saying that they and the public in Lang Son province in particular. This is also a theoretical basis for the next research works in a new perspective.

Through the implementation of the topic, it can be affirmed: public research plays a particularly important role in mass communication. Wanting effective journalism, requires journalists to know their public, treat them as customers, be special service objects. To know the object of service, it is necessary for journalists to go deeply into the nature, study the object carefully, create a common understanding to influence and change the way of thinking and behavior of the public. they are through communication. Public research activities will help press agencies to identify characteristics of subjects receiving information, planning development strategies and branding; attract public interest as well as potential public.

(Summarize them with stress on thenew findings, if any)

12. Practical applicability, if any: Research results will contribute collectively and the development of mass media research in our country. Besides helping leaders of Vietnam Television Station and Lang Son Radio and Television Station, especially those who work on the news programs of the two stations, to further promote the strengths and overcome existing limitations in order to constantly improve the brand. communication results, affirming the growing position of the most important news program of Vietnam Television and Lang Son Radio and Television Station.

13. Further research directions, if any: The topic provides comprehensive information and systems on journalism public research, public television and public television news programs. This is also the first study on Lang Son publicly with the current program of 19h Vietnam Television and the news program on Lang Son Radio and Television. Therefore, the results of the thesis will be meaningful and suggestive for the next public research topics in many different areas.

The topic is the application of research reasoning to a specific case: Lang Son public with the program of 19h Vietnam Television and the news program on Lang Son Radio and Television.

14. Thesis-related publications: None

(List them in chronological order)