1. Student's full name:Pham Minh Phuc
2. Gender:Male
3. Date of birth: 8/10/1998
4. Place of birth:Hanoi
5. Decision to recognize student numberDecision No. 4058/2022/QD-XHNV, dated December 28, 2022, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
7. Thesis/Project Title: Assessing the Influence of Online Newspapers and Social Media on the Travel Decisions of Vietnamese Tourists.
8. Industry:Journalism Studies (Applied Orientation) - Code: 8320101
9. Scientific supervisor:Dr. Nguyen Thi Thanh Mai – Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summarize the results of the thesis/project:The project provided an overview of the impact of online newspapers and social media on the travel behavior of Vietnamese consumers, and offered practical solutions to improve the effectiveness of tourism communication.
- Online newspapers and social media both play an important role in Vietnamese consumers' travel decisions, each with its own strengths.
- The combination of the accuracy and credibility of online newspapers with the visual appeal and reach of social media will create a reliable and attractive tourism information system.
- The proposals and recommendations aim to improve the quality of information on these two channels, promote sustainable tourism development, and enhance the consumer experience.
11. Practical applications:The project provides a practical platform for online newspapers, social media, and tourism businesses to optimize communication, deliver reliable information, and inspire effectively. The integrated communication model helps build multi-channel promotional campaigns, enhance the visitor experience, and promote sustainable tourism development. Management agencies can use these results to manage information, support the promotion of new destinations, and allocate tourists appropriately, contributing to building trust and the brand of Vietnamese tourism.
12. Future research directions:
13. Published works related to the thesis/project:
INFORMATION ON MASTER'S THESIS
1. Full name:Pham Minh Phuc
2. Sex:Male
3. Date of birth:08/10/1998
4. Place of birth: Hanoi
5. Admission decision number: 4058/2022/QD-XHNV. Dated: December 28, 2022
6. Changes in academic process:
7. Official thesis title: Evaluating the Impact of Online News Media and Social Media on Vietnamese Tourists' Travel Decisions.
8. Major:Journalism Code: 8320101
9. Supervisors:Dr. Nguyen Thanh Mai
(Full name, academic title and degree)
10. Summary of the findings of the thesis:The project has provided an overview of the impact of online news media and social media on the travel behavior of Vietnamese consumers, along with practical solutions to enhance the effectiveness of tourism communication:
- Both online news media and social media play important roles in Vietnamese consumers' travel decisions, with each channel offering distinct strengths.
- Combining the accuracy and credibility of online news with the visual appeal and widespread reach of social media creates a reliable and engaging tourism information system.
- The proposed solutions and recommendations aim to improve the quality of information on these two channels, promote sustainable tourism development, and enhance the consumer experience.
11. Practical applicability, if any:The project provides a practical foundation for online news media, social media, and tourism businesses to optimize communication, deliver reliable information, and effectively inspire audiences. The integrated communication model supports building multi-channel promotional campaigns, enhancing visitor experiences, and promoting sustainable tourism development. Regulatory agencies can rely on these results to manage information, support new destination promotions, and allocate visitor flows more effectively, contributing to building trust and strengthening Vietnam's tourism brand.
12. Further research directions, if any:
13. Thesis-related publications:
