TTLV: Guide - entertainment magazine line in Vietnam

Thesis information "The line of guide - entertainment magazines in Vietnam: effectiveness and inadequacies" by HVCH Dinh Thu Hien, major in Journalism.1. Full name of student: Dinh Thu Hien 2. Gender: Female 3. Date of birth: January 12, 1976 4. Place of birth: Hai Duong 5. Decision to recognize student No. 2528/2007 dated December 14, 2007 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: None 7. Thesis topic: The line of guide - entertainment magazines in Vietnam: effectiveness and inadequacies 8. Major: Journalism 9. Code: 60 32 01 10. Scientific supervisor: Associate Professor, Dr. Vu Quang Hao - Faculty of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi 11. Summary of the results of the thesis: - The thesis has outlined a panoramic picture of the line of guide - entertainment magazines in Vietnam. Nam. The birth of this magazine line has breathed new life into journalism in general and magazine activities in particular. Therefore, the study of this magazine line is very necessary, meaningful in both theory and practice. The guide - entertainment magazine line on the market today is a product that meets the needs of a dynamic, modern society. Therefore, this magazine line has been present in many families, offices, and occupies a significant position on newsstands. This has attracted the attention of the author of this thesis. - The thesis has clearly presented the concepts of magazines and guide - entertainment magazines. We realize that there are many different opinions surrounding this issue that need to be unified for the convenience of future research. We also found that the guide-entertainment magazine line, although newly established not long ago, has its own appearance, in which the two most prominent features are effectiveness from the public's perspective and modernity. This magazine line generally meets the needs of young readers in both content and presentation. - The thesis has analyzed the effectiveness and inadequacies of this magazine line, viewed from 6 aspects: the way of organizing activities; information content; the way of organizing special pages; the way of writing, the way of providing information; design and layout characteristics; the audience. The effectiveness of this magazine line is quite a lot: useful, interesting, practical, accurate information and still current; the way of organizing special pages, modern and attractive design and layout; the way of writing, the way of providing information is gentle and easy to absorb; the audience ranges from 18-45 years old, focusing on young readers in today's urban areas. However, this magazine line also has many shortcomings: in the way of organizing activities, there are still differences between the governing body and the company that produces the publication; the sale of licenses causes market interference; press licenses and publishing licenses for publications are not transparent. In addition, there are many other shortcomings: following the tastes of young readers, so content and form are easy to be lenient; PR and advertising are often disguised; images are often illustrative in nature, so they easily fall into sensitivity; layout and design are learned from abroad, so they are easily mixed, sometimes not suitable for Asian and Vietnamese culture - Although there are still shortcomings, this magazine line still develops quickly, strongly, and is well received by readers. We have also proposed 3 solutions: creating a special and favorable legal corridor; innovating content and form; investing in modern journalism requirements. 12. Practical applicability - The thesis has provided a comprehensive picture of the guide-entertainment magazine line in reality. Therefore, combining both personal practical experiences and synthesizing from research works related to the thesis topic, in order to provide accurate and practical viewpoints that are most recently updated. - The thesis has presented the effectiveness and inadequacies of the guide-entertainment magazine line in Vietnam. The thesis clearly and specifically analyzes the effectiveness of this magazine line so that journalism researchers have a more objective and modern view. As for the inadequacies of this magazine line, the thesis helps press managers, press businessmen and those who produce these magazines to draw some experience in their profession. - The thesis has proposed a number of feasible solutions to improve the quality and effectiveness of guide-entertainment magazines in reality. 13. Further research directions: How to place Headlines (article titles) and how to write Mottos (introductions) of articles in magazines in the direction - entertainment category 14. Published works related to the thesis: None