Information about the thesis "Guide-and-Entertainment Magazines in Vietnam: Effectiveness and Shortcomings" by graduate student Dinh Thu Hien, majoring in Journalism.1. Student's Full Name: Dinh Thu Hien 2. Gender: Female 3. Date of Birth: January 12, 1976 4. Place of Birth: Hai Duong 5. Decision No. 2528/2007 dated December 14, 2007, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student. 6. Changes during the training process: None 7. Thesis Title: The Entertainment and Guidance Magazine Market in Vietnam: Effectiveness and Shortcomings 8. Major: Journalism 9. Code: 60 32 01 10. Scientific Advisor: Assoc. Prof. Dr. Vu Quang Hao – Faculty of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi 11. Summary of Thesis Results: - The thesis has outlined a comprehensive picture of the entertainment and guidance magazine market in Vietnam. Male. The emergence of this type of magazine has breathed new life into journalism in general and magazine publishing in particular. Therefore, studying this type of magazine is essential and significant both theoretically and practically. The guidance-entertainment magazines currently on the market are products that meet the needs of a dynamic, modern society. As a result, these magazines are present in many homes and offices, occupying a significant place on newsstands. This has attracted the attention of the author of this thesis. - The thesis has clearly presented the concepts of magazines and guidance-entertainment magazines. We recognize that there are still many differing opinions surrounding this issue that need to be unified for future research. We also observed that the entertainment-guided magazine genre, although relatively new, has already established its own distinct identity, with two key features being its effectiveness from the public's perspective and its modernity. This genre generally meets the needs of young readers in both content and presentation. The thesis analyzed the effectiveness and shortcomings of this magazine genre, viewed from six perspectives: organizational structure; information content; organization of specialized sections; writing style and information delivery; design and layout characteristics; and target audience. The effectiveness of this magazine genre is quite significant: the information is useful, interesting, practical, accurate, and still relevant; the organization of specialized sections, design, and layout are modern and attractive; the writing style and information delivery are light and easy to understand; and the target audience spans 18-45 years, focusing on young readers in urban areas today. However, this type of magazine also has many shortcomings: there are discrepancies in the organizational structure between the governing body and the publishing company; the sale of publishing licenses disrupts the market; and the press and publishing licenses for these publications lack transparency. In addition, there are other problems: catering to the tastes of young readers, leading to lax content and format; PR and advertising are often disguised; images are often illustrative, easily becoming sensitive; layouts and designs, influenced by foreign styles, are sometimes hybrid and unsuitable for East Asian and Vietnamese culture. Despite these shortcomings, this type of magazine continues to develop rapidly and strongly, receiving positive feedback from readers. We have also proposed three solutions: creating a special and favorable legal framework; innovating content and format; and investing in the requirements of modern journalism. 12. Practical Applications - This thesis provides a comprehensive overview of the entertainment and guidance magazine industry in practice. Therefore, it combines personal practical experience with research from related studies to offer accurate and up-to-date perspectives. - The thesis highlights the effectiveness and shortcomings of entertainment and guidance magazines in Vietnam. It clearly and specifically analyzes the positive aspects of this type of magazine, providing journalism researchers with a more objective and modern perspective. Regarding the shortcomings, the thesis helps media managers, media businesses, and magazine publishers to learn valuable lessons. - The thesis proposes several feasible solutions to improve the quality and effectiveness of entertainment and guidance magazines in practice. 13. Further research directions: How to write headlines and introductions for articles in guide-and-entertainment journals. 14. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Dinh Thu Hien 2. Sex: Female 3. Date of birth: January 12th 1976 4. Place of birth: Hai Duong Province - Viet Nam 5. Admission decision number: 2528/2007. Dated December 14, 2007 6. Changes in academic process: None 7. Official thesis title: The instruction and entertainment magazine trend: Effectiveness and shortcoming. 8. Major: Journalism Study 9. Code: 60.32.01 10. Supervisors: Associate Professor PhD Vu Quang Hao – Faculty of Journalism and Communication, University of Social Sciences and Humanities, Hanoi National University. 11. Summary of the findings of the thesis: (Summarize them with stress on the new findings, if any) - This thesis has outlined a comprehensive picture of the instruction and entertainment magazine practically in Vietnam. The birth of this magazine trend was blowing a fresh breeze to the press activity in general and magazines in particular. Therefore, the study of this magazine trend is very necessary and meaningful in both theory and practice. The instruction and entertainment magazine trend available in the market today are the products that meet the needs of an active and modern society. So this magazine trend has existed in many homes, offices and occupied a significant position on the newsstand. This attracted my attention to implement this thesis. - This thesis has presented the concepts of instruction and entertainment magazine clearly. We've found that around this problem there are many different opinions which should be reunited for the ease of future research. We also found that although the instruction and entertainment magazine has just been nascent not for age, it has its own appearance; including the two most prominent features: the efficiency of the public and the modern property. This magazine trend generally meets the needs of young readers in both content and form of presentation. - The thesis analyzes the effectiveness and dangers of this magazine trend that is seen on 6 aspects: how to organize operation; information content, the organization specializes in site, how to write, how to present information; specific design and layout; the public. Effectiveness of this magazine is numerous: useful, interesting, practical and accurate information, and remains a current events; the organization specializes in site, modern and attractive design and layout, the way of writing and presenting information is gentle and receptive; the reader is from 18 to 45 years old, focusing on young readers in urban areas today. However, this magazine trend also exists many disadvantages: the organizing activities exist differences between managing agency and publication company, the permit sale confounded the market ; licenses and permits for the publication is not transparent. Moreover, there are other dangers such as: following the young readers' tastes has made its content and form simple; PR and advertising are often disguised; photos that are often illustrative easily fall into the sensitive feeling, layout and design learned from foreign countries so they are vulnerable miscellaneous, sometimes not consistent with Vietnamese and Eastern Asian culture. - Despite the concerns, this magazine trend is still developing fast, powerful and well received by readers. We also have proposed three solutions: creating a special and facilitate legal framework; innovating content and form, investing in modern journalism. 12. Practical applicability, if any: - This thesis provides a comprehensive picture of the instruction and entertainment magazine practically in Vietnam. Therefore, combining both the practical experience of myself and the sum up from studies of the work involved in the subject of the thesis in order to present accurate opinions and has recently been updated. - The thesis presents the effectiveness and deterrence of this magazine trend Vietnam. Thesis analyzes the effectiveness of the magazine clearly and specifically for those who have studied journalism having more objective and modern vision. As for the dangers of this magazine trend, thesis help media managers, traders and the press who make this magazine more or less get the experience in their profession. - This thesis has proposed some feasible solution to improve the quality and efficiency of the instruction and entertainment magazine in practice. 13. Further research directions, if any: How to set Headline (article titles) and how to write Motto (instruction subject) of the articles in the instruction and entertainment trend. 14. Thesis-related publications: N/A
