MASTER'S THESIS INFORMATION
1. Student's full name:Bui Thi Lieu2. Gender: Female
3. Date of birth: May 9, 1985
4. Place of birth: Hai Phong
5. Student recognition decision No. 1883/QD-XHNV-SDH dated October 21, 2010 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in training process: Thesis defense extension for 12 months due to health reasons.
7. Thesis topic name:''Consumption behavior of bottled soft drinks of Hanoi people''
8. Major: Psychology; Code: 60 31 80
9. Scientific instructor:Assoc. Prof. Dr. Le Thi Thanh Huong, staff of the Institute of Psychology,Vietnam Academy of Social Sciences.
10. Summary of thesis results:
The consumption behavior of bottled soft drinks of Hanoi people is very rich and diverse. Although there are many brands and types, the carbonated soft drink market accounts for the majority of soft drinks. Following are dairy products and purified water. Hanoi people use bottled soft drinks quite frequently, and there is little change.
Hanoi consumers are very interested in the quality of bottled soft drinks. Consumers are satisfied with the taste, color of soft drinks, food hygiene and safety issues; temporarily satisfied with the design, packaging, label and price of the product. Consumers buy bottled water because it is convenient to use, has a good taste, the price is suitable for the quality and income, and is good for health. Reasons such as: reputable product brand, beautiful product design, promotional products or products that reflect consumer style also partly influence customers' decisions to consume bottled soft drinks. However, these reasons are only secondary reasons leading to consumers' decisions to choose, buy and use products. The group of factors of consumers' personal psychological characteristics has a stronger influence, which are characteristics of gender, employment status and age.
11. Practical applicability: helps businesses better meet the bottled beverage consumption needs of Hanoi residents.
12. Further research directions: Research on the consumption behavior of bottled soft drinks among young people in general.
INFORMATION ON MASTER'S THESIS
1. Full name: Bui Thi Lieu 2. Gender: Female
3. Date of birth: May 9, 1985 4. Hometown: Hai Phong
5. Decision removing the student number 1883/QD- XHNV- SDH October 21, 2010, the Rector of University of Social Sciences and Humanities, Hanoi National University.
6. Changes in training period: Extend thesis by 12 months because of health.
7. Name of thesis:“Consumer behaviors of bottled beverages in Hanoi”
8. Major: Psychology; Number: 60 31 80
9. Instructor: Ass. Prof. Dr. Le Thi Thanh Huong, Institute of Psychology.
10. Thesis result summary.
Consumer behaviors of bottled beverages in Hanoi are very rich and diverse. Although there are many brands and types of beverage, but carbonated beverage markets take the largest proportion. Soon after, second are the dairy products and pure water. Hanoi consumers use bottled beverage regularly and stably.
Hanoi consumers are very interested in the quality of bottled beverages. They are satisfied with the taste, color beverage, hygiene and food safety; temporarily satisfied with the design, packaging, labeling and pricing of products. Consumers buy bottled beverage because of: convenient use, good taste, reasonable price, good for health. Groups reasons such as: prestige brand, nice design, promotion and reflecting consumer style also influence the buying decision of customers. However, these reasons are only secondary led to the decision to select, purchase and use of consumers. Group factors individual psychological characteristics of consumers have more influence, which is characteristic of gender, employment status and age.
11. Application possibility in real practice: Help enterprise better respond to consumer demand for bottled beverage in Hanoi.
12. Further study directions: Study young consumers behaviors of bottled beverages in general.
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