TTLV: Celebrity images in the media and the formation of values ​​for Vietnamese youth.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Le Thi Phuoc Thao         

2. Gender: Female

3. Date of birth: January 22, 1975

4. Place of birth: Nam Linh commune, Nam Dan district, Nghe An province

5. Decision on student admission No. 2998/2013/QD-XHNV-SDH dated December 30, 2013, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Thesis Title:Celebrity images in the media and the formation of values ​​for Vietnamese youth.

8. Major: Journalism Code: 60.32.01.01

9. Scientific supervisor:Assoc. Prof. Dr. Do Thi Thu Hang- Deputy Head of the Journalism Department - Academy of Journalism and Communication

10. Summary of thesis results:

This thesis surveys and analyzes the current state of celebrity imagery in the newspapers "Tuoi Tre" and "Tien Phong". Based on these findings, it analyzes the impacts and influences (both positive and negative) of celebrity imagery on young people; affirming the significance and effectiveness of using celebrity imagery to build values ​​for youth. It analyzes the role, responsibilities, and ethics of journalists in selecting celebrities to report on. Finally, it proposes solutions to improve the content and methods of reporting on and featuring celebrities in the two newspapers, "Tuoi Tre" and "Tien Phong".

11. Practical applications:

This research project contributes to understanding a crucial element that makes journalism attractive and practical: its purpose of satisfying the spiritual needs of today's youth. Simultaneously, it educates and encourages young people to learn and pursue useful values ​​as a foundation for life.

Based on clarifying the issue of building a value system for young people with the participation of celebrities in the surveyed newspapers, this thesis proposes solutions for information dissemination in Vietnamese print media. This is significant for journalists and media organizations in planning, selecting, and guiding the use of celebrity images in the media to direct young people towards positive values, avoiding erroneous views, ideologies, and actions that violate ethics and social norms. It aims to build and change the perspective and thinking of media organizations and journalists regarding the portrayal of celebrities not only for entertainment but also for their social and educational significance.

The research findings of this thesis serve as a resource for researchers, journalists, and anyone interested in this topic.

12. Future research directions:

Besides the results analyzed above, the thesis still has certain limitations and shortcomings, such as: not fully surveying all newspapers and types of media aimed at young people, only focusing on Tuoi Tre and Tien Phong newspapers; the survey scale is not broad enough, and the depth of the survey is not sufficient. Some issues in the thesis are not thoroughly addressed. Therefore, the next research direction of the topic is to expand the survey to include more newspapers and types of media, with deeper quantitative research, reflecting the image of celebrities in the media and its influence and impact on the value system of Vietnamese youth through the opinions of readers and public opinion.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Le Thi Phuoc Thao 2. Sex: Female

3. Date of Birth: January 22, 1975 4. Place of birth: Nam Linh commune, Nam Dan district, Nghe An province

5. Postgraduate admission decision number: 2998/2013/QD-SDH-XHNV dated December 30, 2013 by the Rector of University of Social Sciences and Humanities, Vietnam National University.

6. Changes in academic process: N/A

7. Official thesis title: Images of celebrities in the media and the formation of values ​​​​to the young in Vietnam

8. Major: Journalism 9. Code: 60.32.01.01

10. Supervisors: Prof. Dr. By Thi Thu Hang - Deputy Dean of Journalism Faculty - Academy of Journalism and Communication

11. Summary of the findings of the thesis:

Thesis has surveyed and analyzed the situation of celebrities' images on "Tuoi Tre "and"Tien Phong” news. Based on those results, it analyzes the effects and the impacts (both negative and positive) which images of famous people have on young people; confirmed the significance and effectiveness of the use of celebrity images to build values ​​for the young generation, analyzed the roles, responsibilities and ethics of journalists in choosing which celebrities to reflect, raised some measures to improve the content and method of reporting and publishing articles and photos of celebrities on "Tuoi Tre "and"Tien Phong” news

12. Practical applicability:

With this subject, the thesis is of great significance as it indicates a key factor in making the attractiveness and the practicalities of journalism, which is to satisfy the spiritual needs of the youth. Moreover, it educates and encourages young people to study and follow those useful directions in their lives.

Based on the clarification of building values ​​for young people, along with the participation of famous people researching on newspapers, this thesis offers solutions for print media in Vietnam. This is of great importance to journalists and press agencies in planning, selecting and orientating the use of celebrities' images on press to guide young people to the good values, avoiding the negative points and actions that distorts or violates morality and social norms, constructing and changing perceptions of press agencies and that reflects the journalists is not only for entertainment but also functions as a method of social education.

The research result of thesis is additional material for researchers, journalists and those who are interested in this issue.

13. Further research directions:

Apart from results analyzed above, the thesis still has many limitations such as not fully examining all kinds of newspapers, the scale of survey is not wide, and the level of survey is not deep, as well as some of the issues have not been thoroughly resolved. Therefore, further research direction of this topic is to expand the survey to more kinds of newspapers and media types, with more detailed quantitative research to further reflect the influences of images of celebrities to young people's value system in Vietnam through the opinions of readers and public opinion.

14. Thesis-related publications: N/A