TTLV: Voice of Vietnam Television (VOVTV) and Hanoi public

MASTER'S THESIS INFORMATION

1. Student's full name:Tran Thi Tuyet

2. Gender: Female

3. Date of birth: August 20, 1983

4. Place of birth: Nghe An

5. Decision on recognition of students No. 3215/2014/QD-XHNV-SDH dated December 31, 2014 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in the training process: 1st thesis extension

7. Thesis topic name:“Voice of Vietnam Television (VOVTV) and Hanoi public”

8. Major: Journalism Code: 60.32.01.01

9. Scientific instructor:Associate Professor, Dr. Mai Quynh Nam, Institute for Human Research

10. Summary of thesis results:

- Closely following the research content oriented by the topic, from the theoretical basis of journalism, the thesis has analyzed, synthesized, interpreted and built a theoretical basis related to the research issue, which is the role of public research and television public research in the communication process; the relationship between the public and the media unit.

- Based on the theoretical issues that have been developed, the thesis has surveyed and evaluated the current situation of television viewing of the Hanoi public for the Voice of Vietnam Television (VOVTV). The thesis has collected statistics on the frequency of viewing, viewing time and some favorite programs of the public. The results of the survey of public feedback and in-depth interviews with experts are the basis for proposals and solutions.

- Based on the theoretical and practical bases that have been researched and surveyed, the Thesis makes specific proposals and recommendations to the Channel's leaders. The Thesis also points out that public research needs to be conducted regularly to have an objective view and make adjustments in accordance with the wishes and aspirations of the public. The research results also contribute to the current teaching process of journalism and media theory.

11. Practical application:

The research results have the potential to be applied in organizing television program production and teaching communication theory.

12. Further research directions:

From the results of this study, it is possible to develop further research directions in innovating the organization of television program production, expanding research on television audiences in some areas across the country.

INFORMATION ON MASTER'S THESIS

1. Full name: Tran Thi Tuyet 2. Gender/sex: female

3. Date of birth: August 20, 1983 4. Place of birth: Nghe An

5. The admission decision on recognition of numbers: 3215/2014/QD-XHNV, dated December 31, 2014 Rector of Ho Chi Minh City University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process: the1st extension of the thesis

8. Official title of the thesis: The channel of Voice Of Vietnam and the Publics in Hanoi

9. Major: Journalism School Code: 60.32.01.019

10. Supervisor(s): Dr. Mai Quynh Nam, Institute of Human beings

11. Summary of findings (of the thesis):

- Follow-up to the research oriented by the thesis title, based on theoretical rationale of the journalism school, the thesis has analyzed, synthetized, interpreted and built a theoretical basis in relation to the research topic - that is the role of public research and public television research in terms of the media.

- On the basis of the theoretical developed issues, the thesis has examined and evaluated current situations in the view of the public television in Hanoi towards the TV channel of the Voice Of Vietnam. The thesis has analyzed the frequency of view, time available of view as well as some public favorite programs. The findings of the feedback survey from the public and in-depth interviews to experts are the basics for proposals and solutions.

- From the theoretical and practical basics, which have been researched and investigated, the thesis has made specific proposals and recommendations to leaders of the channel so as to help them develop strengths and reduce drawbacks. The thesis also shows that the public research should be taken regularly to get an objective evaluation, and to make adjustments in favor of the wishes and aspirations of the public. The findings have contributed to the process of teaching in terms of current media and journalism school.

11. Practical applicability:

The research findings are potentially applicable to the production organizations of TV programs, and to teaching theoretical media.

12. Further research directions:

Following - up to these findings, further research directions can be developed in the innovation of production organizations of TV programs, expanding the research of public TV in some sectors throughout the country.