TTLV: Vietnam Voice Television Channel (VOVTV) and the Hanoi public

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Tran Thi Tuyet

2. Gender: Female

3. Date of birth: August 20, 1983

4. Place of birth: Nghe An

5. Decision No. 3215/2014/QD-XHNV-SDH dated December 31, 2014, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: first thesis extension

7. Thesis title:"Voice of Vietnam Television (VOVTV) and the Hanoi public"

8. Major: Journalism Code: 60.32.01.01

9. Scientific supervisor:Assoc. Prof. Dr. Mai Quynh Nam, Institute for Human Studies

10. Summary of the thesis results:

- Adhering closely to the research content guided by the thesis topic, and based on the theoretical foundations of journalism studies, the thesis has analyzed, synthesized, interpreted, and built a theoretical basis related to the research problem, namely the role of public research and television public research in the communication process; and the relationship between the public and media outlets.

- Based on the established theoretical framework, this thesis surveys and evaluates the current state of television viewing habits among Hanoi residents regarding the Voice of Vietnam Television (VOVTV). The thesis compiles statistics on viewing frequency, viewing time, and some of the public's favorite programs. The results of public feedback surveys and in-depth interviews with experts serve as the basis for proposing solutions.

Based on the theoretical and practical foundations studied and surveyed, this thesis offers specific proposals and recommendations for the channel's leadership. The thesis also emphasizes the need for regular audience research to gain an objective perspective and make adjustments that align with the public's desires and aspirations. The research results also contribute to the current teaching of journalism and media theory.

11. Practical applications:

The research findings have potential applications in television program production and teaching media theory.

12. Future research directions:

Based on the results of this study, further research directions can be developed to innovate the organization of television program production and expand the study of television audiences to several regions across the country.

INFORMATION ON MASTER'S THESIS

1. Full name: Tran Thi Tuyet 2. Gender/sex: female

3. Date of birth: August 20, 1983 4. Place of birth: Nghe An

5. The admission decision on recognition of numbers: 3215/2014/QD-XHNV, dated December 31, 2014 Rector of Ho Chi Minh City University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process: the1st extension of the thesis

8. Official title of the thesis: The channel of Voice Of Vietnam and the Publics in Hanoi

9. Major: Journalism School Code: 60.32.01.019

10. Supervisor(s): Dr. Mai Quynh Nam, Institute of Human beings

11. Summary of findings (of the thesis):

- Follow-up to the research oriented by the thesis title, based on theoretical rationale of the journalism school, the thesis has analyzed, synthetized, interpreted and built a theoretical basis in relation to the research topic - that is the role of public research and public television research in terms of the media.

- On the basis of the theoretical developed issues, the thesis has examined and evaluated current situations in the view of the public television in Hanoi towards the TV channel of the Voice Of Vietnam. The thesis has analyzed the frequency of view, time available of view as well as some public favorite programs. The findings of the feedback survey from the public and in-depth interviews to experts are the basics for proposals and solutions.

- From the theoretical and practical basics, which have been researched and investigated, the thesis has made specific proposals and recommendations to leaders of the channel so as to help them develop strengths and reduce drawbacks. The thesis also shows that the public research should be taken regularly to get an objective evaluation, and to make adjustments in favor of the wishes and aspirations of the public. The findings have contributed to the process of teaching in terms of current media and journalism school.

11. Practical applicability:

The research findings are potentially applicable to the production organizations of TV programs, and to teaching theoretical media.

12. Further research directions:

Following - up to these findings, further research directions can be developed in the innovation of production organizations of TV programs, expanding the research of public TV in some sectors throughout the country.