TTLV: The issue of preserving and promoting the value of tangible cultural heritage recognized by UNESCO in Vietnam on electronic newspapers

MASTER'S THESIS INFORMATION

1. Student's full name:Nguyen Thanh Huyen.

2. Gender: Female

3. Date of birth: August 30, 1989

4. Place of birth: Lao Cai

5. Decision on recognition of students No. 3215/2014/QD-XHNV-SDH dated December 31, 2014 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in the training process: 1st thesis extension

7. Thesis topic name:“The issue of preserving and promoting the value of tangible cultural heritage recognized by UNESCO in Vietnam on electronic newspapers”

8. Major: Journalism Code: 60.32.01.01

9. Scientific instructor:Associate Professor, Dr. Nguyen Thi Minh Thai– Lecturer, Faculty of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of thesis results:

- Adhering to the research axis guided by the lecturer, from the theoretical basis of journalism and cultural studies, the thesis analyzed, synthesized, interpreted and built a theoretical basis for the research problem, which is the role and relationship of the press with the issue of preserving and promoting the value of tangible cultural heritages recognized by UNESCO in Vietnam on electronic newspapers - an issue that is receiving a lot of attention from public opinion and society.

- Based on the theoretical issues that have been developed, the thesis has surveyed and evaluated the current status of information on the issue of preserving and promoting the value of tangible cultural heritages recognized by UNESCO in Vietnam on electronic newspapers through selecting and surveying 03 typical newspapers (Vietnamnet.vn, VnExpress.net, baodatviet.vn), clearly indicating what the 3 electronic newspapers have done and what they still have limitations; along with in-depth interviews with reporters directly working on cultural heritage, editorial secretaries and editors-in-chief of newspapers to use that as a basis for proposing solutions to overcome the remaining limitations.

- Based on the theoretical and practical bases that have been researched and surveyed, the thesis proposes specific solutions for press management agencies, press agencies, editorial secretaries and journalists to improve the quality of information on the issue of preserving and promoting the value of tangible cultural heritages recognized by UNESCO in Vietnam in the coming time. The most important of which is to improve the capacity of specialized reporters and journalists; Diversify content, improve the form of transmission; practically contribute to helping the press in general and electronic newspapers in particular better perform their roles and missions in the face of issues related to tangible cultural heritages recognized by UNESCO in Vietnam. At the same time, the thesis also proposes a new communication model suitable for modern journalism trends.

11. Practical application:

The research results can be applied in organizing communication activities to promote the image and promote heritage values, while fighting to preserve heritage values ​​against the impact of tourism and economic exploitation.

12. Further research directions:

From the results of this study, it is possible to develop further research directions on modern communication models that can convey information on electronic newspapers about the issue of preserving and promoting the value of cultural heritages in general and tangible cultural heritages recognized by UNESCO in Vietnam in particular to readers more effectively.

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thanh Huyen 2. Sex: Female

3. Date of birth: August 30, 1989 4. Place of birth: Phu Nhuan Commune, Bao Thang District, Lao Cai Provine

5. Admission decision number: 3215/2014/QD-XHNV-SĐ dated December 31, 2014 rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process: The 1st extension of the thesis

7. Official thesis title: "The issue of conservation and promoting the value of material cultural heritage were recognized by UNESCO in Vietnam on electronic media"

8. Major: Journalism School Code: 60.32.01.01

9. Supervisors: Associate Professor Ph.D Nguyen Thi Minh Thai - Lecturer in Journalism and Communication in University of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of the findings of the thesis:

- Follow-up research-oriented topics, from theoretical basis of the press, Dissertation was analyzed, synthesized, interpreted and built up a theoretical basis related to the research problem. That is the role of the relationship between the press and the conservation issues and promoting the value of material cultural heritage in Vietnam by being recognized by UNESCO - a problem that is getting a lot of attention from the public and society.

- On the basis of these theoretical issues have been built, thesis examined, evaluated the situation on the issue of preserving and promoting the value of physical cultural heritage by UNESCO in Vietnam on electronic media through surveying 03 representative newspapers (Vietnamnet.vn, VnExpress.net, baodatviet.vn), indicating the points have done and is still limited. Besides, had in-depth interviews to reporters - who were directly array of cultural heritage, the chief reporter and Chief Editor of the newspaper as a basis for responding solutions to overcome these restrictions exist.

- From a theoretical basis and practical basis has research, surveys, thesis offers specific solutions to manage media agencies, press agencies, the editorial secretary and journalist to improve the quality of information on conservation issues and promote the value of the tangible cultural heritage by UNESCO in Vietnam in the coming time. The most important of which is to enhance the capacity of journalists, specialized journalists; content diversification, improved forms of transport; practical contribution to the general press and electronic media in particular performed better role and its mission to the issues related to material cultural heritage by UNESCO in Vietnam. At the same time, the thesis also proposes a number of new media models that fit modern media trend.

12. Research results capable of application in organizational communication activities to promote the image and promotion of heritage values, while preserving the struggle heritage value before the impact of tourism and economic exploitation fall.

13. From the results of this study, you can deploy the next research about the modern communications model can convey information on electronic media on the issue of preserving and promoting the value of cultural heritage general merchandise and material cultural heritage by UNESCO in Vietnam in particular to more effective readers.