TTLV: The issue of preserving and promoting the value of UNESCO-recognized tangible cultural heritage in Vietnam, as reported in online newspapers.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Nguyen Thanh Huyen.

2. Gender: Female

3. Date of birth: August 30, 1989

4. Place of birth: Lao Cai

5. Decision No. 3215/2014/QD-XHNV-SDH dated December 31, 2014, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: First thesis extension

7. Thesis title:"The issue of preserving and promoting the value of UNESCO-recognized tangible cultural heritage in Vietnam, as reported in online newspapers"

8. Major: Journalism Code: 60.32.01.01

9. Scientific supervisor:Assoc. Prof. Dr. Nguyen Thi Minh Thai– Lecturer at the Faculty of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of the thesis results:

-Following the research axis guided by the lecturer, and based on the theoretical foundations of journalism and cultural studies, the thesis has analyzed, synthesized, interpreted, and built a theoretical basis for the research problem, which is the role and relationship of journalism with the preservation and promotion of the value of UNESCO-recognized tangible cultural heritage in Vietnam through online newspapers - a problem that is receiving much attention from the public and society.

- Based on the established theoretical framework, this thesis surveys and evaluates the current state of information on the preservation and promotion of UNESCO-recognized tangible cultural heritage in Vietnam through online newspapers. This is achieved by surveying three representative newspapers (Vietnamnet.vn, VnExpress.net, baodatviet.vn), highlighting their successes and limitations. In-depth interviews with reporters directly involved in cultural heritage, editorial secretaries, and editors-in-chief of these newspapers are also conducted to provide a basis for proposing solutions to address existing shortcomings.

Based on the theoretical and practical foundations studied and surveyed, this thesis proposes specific solutions for press management agencies, press agencies, editorial secretaries, and journalists to improve the quality of information on the preservation and promotion of UNESCO-recognized tangible cultural heritage in Vietnam in the future. The most important aspects include enhancing the capacity of specialized reporters and journalists; diversifying content and improving delivery methods; and practically contributing to helping the press in general, and online newspapers in particular, better fulfill their role and mission in addressing issues related to UNESCO-recognized tangible cultural heritage in Vietnam. Simultaneously, the thesis also proposes a new communication model suitable for modern journalistic trends.

11. Practical applications:

The research findings have potential applications in organizing communication activities to promote the image and value of heritage, while simultaneously combating the impact of tourism and economic exploitation on heritage preservation.

12. Future research directions:

Based on the results of this study, further research can be conducted on modern communication models that can more effectively convey information on the preservation and promotion of cultural heritage in general, and UNESCO-recognized tangible cultural heritage in Vietnam, to readers through online newspapers.

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thanh Huyen 2. Sex: Female

3. Date of birth: August 30, 1989 4. Place of birth: Phu Nhuan Commune, Bao Thang District, Lao Cai Provine

5. Admission decision number: 3215/2014/QD-XHNV-SĐ dated December 31, 2014 rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process: The 1st extension of the thesis

7. Official thesis title: "The issue of conservation and promoting the value of material cultural heritage were recognized by UNESCO in Vietnam on electronic media"

8. Major: Journalism School Code: 60.32.01.01

9. Supervisors: Associate Professor Ph.D Nguyen Thi Minh Thai - Lecturer in Journalism and Communication in University of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of the findings of the thesis:

- Follow-up research-oriented topics, from theoretical basis of the press, Dissertation was analyzed, synthesized, interpreted and built up a theoretical basis related to the research problem. That is the role of the relationship between the press and the conservation issues and promoting the value of material cultural heritage in Vietnam by being recognized by UNESCO - a problem that is getting a lot of attention from the public and society.

- On the basis of these theoretical issues have been built, thesis examined, evaluated the situation on the issue of preserving and promoting the value of physical cultural heritage by UNESCO in Vietnam on electronic media through surveying 03 representative newspapers (Vietnamnet.vn, VnExpress.net, baodatviet.vn), indicating the points have done and is still limited. Besides, had in-depth interviews to reporters - who were directly array of cultural heritage, the chief reporter and Chief Editor of the newspaper as a basis for considering solutions to overcome these restrictions exist.

- From a theoretical basis and practical basis has research, surveys, thesis offers specific solutions to manage media agencies, press agencies, the editorial secretary and journalist to improve the quality of information on conservation issues and promote the value of the tangible cultural heritage by UNESCO in Vietnam in the coming time. The most important of which is to enhance the capacity of journalists, specialized journalists; content diversification, improved forms of transport; practical contribution to the general press and electronic media in particular performed better role and its mission to the issues related to material cultural heritage by UNESCO in Vietnam. At the same time, the thesis also proposes a number of new media models that fit modern media trend.

12. Research results capable of application in organizational communication activities to promote the image and promotion of heritage values, while preserving the struggle heritage value before the impact of tourism and economic exploitation fall.

13. From the results of this study, you can deploy the next research about the modern communications model can convey information on electronic media on the issue of preserving and promoting the value of cultural heritage general merchandise and material cultural heritage by UNESCO in Vietnam in particular to more effective readers.