TTLV: Some measures to promote business activities of Vietnamese restaurant systems serving tourists in Hanoi.

MASTER'S THESIS INFORMATION

1. Student's full name: Dang Thi Hoai Thu 2. Gender: Female

3. Date of birth: November 14, 1983 4. Place of birth: Hai Duong

5. Decision on recognition of students No. 2119/QD/XHNV-SDH dated November 1, 2011 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic name:Some measures to promote business activities of Vietnamese restaurant systems serving tourists in Hanoi.

8. Major: Tourism Studies

9. Scientific instructor: Dr. Trinh Xuan Dung - Lecturer, Faculty of Tourism, Hanoi University of Business and Technology.

10. Summary of thesis results:

-Systematize the theoretical foundations of restaurants, restaurant business, the concept of Vietnamese style restaurants, factors affecting restaurant business, analyze restaurant business experiences of countries around the world and in Southeast Asia and Asia.

- Overview of the current situation of Vietnamese restaurants in Hanoi, analysis of customer sources, facilities, human resources, business results, marketing measures of Sen restaurant system and Quan An Ngon restaurant, customer satisfaction and evaluation of restaurant services.

- Point out the shortcomings and limitations of the business activities of the Sen restaurant system, Quan An Ngon in particular and Vietnamese restaurants in general from the exploitation and attraction of customers, to menu development, processing organization, service organization and application of marketing solutions in the restaurant. At the same time, propose solutions to contribute to preserving and promoting Vietnamese culinary culture in general and Hanoi culinary culture in particular, promoting and professionalizing the food and beverage service business activities for tourists, attracting the attention of domestic and international tourists.

11. Practical applicability: the thesis can be used as a reference for organizations, businesses and individuals interested in researching the development of business activities in restaurants serving tourists.

12. Further research directions: In-depth research on solutions to support the promotion of business activities of Vietnamese restaurants serving tourists,

INFORMATION ON MASTER'S THESIS

1. Full name: Dang Thi Hoai Thu 2. Sex: Female

3. Date of birth: November 14, 1983 4. Place of birth: Hai Duong

5. Admission decision number: 2119/QD/ XHNV-SĐH Dated November 01, 2011 by the Principal of University of Social Sciences and Humanities, Vietnam National University – Hanoi.

6. Changes in academic process: None

7. Official thesis title: Some measures to promote business activities of Vietnamese restaurant chain serving tourists in Hanoi.

8. Major: Tourism 9. Code: Pilot training program

10. Supervisors: Dr. Trinh Xuan Dung, Falculty of Tourism, Hanoi University of Business and Technology.

11. Summary of the findings of the thesis:

- The system of theoretical and practical issues about restaurant , restaurant business, concept of style Vietnamese restaurant, factors affecting the restaurant business, analysis of lessons learned the restaurant business from countries around the world and in Southeast Asia and Asia .

- Generalizing operational situation of Vietnamese restaurants in Hanoi, analysis of customer resources, facilities, human resources, business results, the system measures the marketing of the Sen restaurants chain and Quan An Ngon restaurant, satisfaction and customer evaluation of service restaurant.

- Give some group of solutions, recommendations improve the management of tourist destination.

- Just out of existence, the limitations of the operating system's Sen restaurant, Quan An Ngon Restaurant in particular and Vietnam in general; from mining operations, attract, and build menus, processing organizations, service organizations and apply marketing solutions for restaurants. And setting out measures to contribute to the preservation and promotion of cultural cuisine of Vietnam in general and Hanoi food culture in particular, promote and professionalize business services catering tourists, attracting the tourist interest in the country and internationally.

12. Practical applicability, if any: thesis can reference for organizations , businesses and individuals interested in the study of development operating in restaurants serving tourists.

13. Further research directions, if any: Depth research on solutions to boost support business activities of Vietnamese restaurants serving tourists. 14. Thesis-related publications: None