Thesis information 'Improving the communication effectiveness of the "Consultation and Criticism" column in Dai Doan Ket newspaper' by HVCH Nguyen Thi Thu Huong, majoring in Journalism.1. Full name of student: Nguyen Thi Thu Huong 2. Gender: Female 3. Date of birth: September 11, 1986 4. Place of birth: Ha Nam 5. Decision to recognize student No.: 1528/QD-XHNV-KH&SDH Date: October 14, 2009 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: None 7. Thesis topic: Improving the communication effectiveness of the "Consultation and Criticism" column in Dai Doan Ket newspaper 8. Major: Journalism; Code: 60 32 01 9. Scientific supervisor: Associate Professor, Dr. Vu Duy Thong Working agency: People's Public Security Newspaper 10. Summary of the results of the thesis: After the survey of the content of social criticism as well as the form of expression of the articles in the Consultation and Criticism column of Dai Doan Ket newspaper, we have drawn out the advantages and limitations of the column. Specifically, the column has closely followed the principles and purposes of Dai Doan Ket newspaper, gathered the dedicated opinions of famous intellectuals to contribute to perfecting the major policies and guidelines of the Party and the State, so that the policies and guidelines really come into life, in accordance with the Party's will and the people's wishes. In terms of limitations, it can be seen that the criticism in the articles is not really outstanding, and the topics of criticism are often duplicated. In addition, with a long capacity, the presentation is not really eye-catching, making it difficult for readers to follow. From these advantages and disadvantages, we propose some solutions focusing on the content and form of the column and for the editorial leadership. Through that, we want to contribute a small part to improving the quality and effectiveness of the column in order to attract a large number of readers, creating more trust in Dai Doan Ket newspaper in particular and the press system of our country in general.
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Thu Huong 2. Sex: Female 3. Date of birth: September 11th 1986 4. Place of birth: Ha Nam 5. Admission decision number: 1528/QD-XHNV-KH&SĐH dated: October 14th 2009 by the Director of University of Social Sciences and Humanities under Vietnam National University, Ha Noi (VNU) 6. Changes in academic process: No 7. Official thesis title: Improving the communication efficiency of the category “Consultation and Critic” in Dai Doan Ket Newspaper 8. Major: Journalism; Code: 60 32 01 9. Supervisors: A.Prof. Dr. Vu Duy Thong Name of working office: Cong an Nhan Dan Newspaper 10. Summary of the findings of the thesis: After survey of social critical content as well as expressions of articles in category of Consultation and Critic in Dai Doan Ket Newspaper, we have learned advantages and disadvantages of category. specifically, this category adheres to the principles and operating purposes of Dai Doan Ket Newspaper, gathers enthusiastic opinions of well-known intellectuals in contributing and completing major policies and guidelines of the Party and State, in order that such guidelines and policies shall really come to life, in accordance with the Party's intension and people' heart. In terms of advantages, it can be seen that the criticism in articles has not been really outstanding; many critical topics are the same. Also, with long contents and not really eye-catching presentation, it causes for many difficulties for the reader to follow. Due to these advantages and disadvantages, we propose a number of solutions focusing on the content and form of the category to the leaders of the editorial newspaper. Thereby, we desire to make a small contribution part in improving the quality and effectiveness of this category to attract a large number of readers, creating the trust for Dai Doan Ket Newspaper in particular newspapers and our press system in general.
