Information about the thesis "Research on Marketing Activities at the Learning Resource Center – Hue University" by graduate student Phung Ngoc Tu, majoring in Library Science.1. Student's Full Name: Phung Ngoc Tu 2. Gender: Male 3. Date of Birth: June 22, 1985 4. Place of Birth: Nghe An 5. Decision No. 1528/QD-XHNV-KH&SDH dated October 14, 2009, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes during the training process: None 7. Thesis Title: Research on Marketing Activities at the Learning Resource Center – Hue University 8. Major: Library Science; Code: 60.32.20 9. Scientific Advisor: Assoc. Prof. Dr. Nguyen Thi Lan Thanh – Hanoi University of Culture. 10. Summary of Thesis Results: The initial results of the thesis have fully addressed the objectives and tasks set forth. Specifically, the thesis addressed the fundamental theoretical issues of marketing in information and library activities; studied the current state of marketing in the activities of the Learning Resources Center - Hue University, and from there offered suggestions and recommendations for improving the quality of marketing activities at the Center, including: promoting user research, developing marketing strategies... to raising awareness and professional skills in marketing activities for staff, and improving the Center's infrastructure. 11. Practical applications: - The thesis contributes additional documentation on marketing activities in information and library activities at the Learning Resources Center - Hue University. - The research results of the thesis serve as a basis for promoting the application of marketing activities at the Learning Resources Center - Hue University, contributing to enhancing the ability to meet the information needs of staff and students of Hue University.
INFORMATION ON MASTER'S THESIS
1. Full name : Phung Ngoc Tu 2. Sex: Male 3. Date of birth: June 22, 1985 4. Place of birth: Nghe An 5. Admission decision number: 1528/QD-XHNV-KH&SDH dated 14 October 2009 of the Rector of Hanoi University of Social Sciences and Humanities 6. Changes in academic process: None 7. Official thesis title: A study on marketing at Hue University Learning Resource Center 8. Major: Library science 9. Code: 60.32.20 10. Supervisors: Assoc. Prof. Nguyen Thi Lan Thanh, Ph.D.- Ha Noi University of Culture 11. Summary of the findings of the thesis: Findings reveal that objectives are fully accomplished and tasks are completed. As specifically, the thesis has made basic arguments on marketing in information- library activities; studied the reality of marketing in activities of Hue University Learning Resource Center and as a result of that, suggestions on enhancing quality of marketing at the Center are made such as: boosting up the research of information users, building up marketing strategies as well as improving staff's awareness and professional levels on marketing to better facilities of the Center. 12. Practical applicability, if any: - The thesis contributes to the marketing of information- library activities at Hue University Learning Resource Center. - Findings is considered a base for boosting up the application of marketing at Hue University Learning Center, contributing to promote abilities to meet Hue University's staff and students' demands of information searching.
