Thesis information "Research on Marketing activities at the Learning Resource Center - Hue University" by HVCH Phung Ngoc Tu, majoring in Library Science.1. Full name of student: Phung Ngoc Tu 2. Gender: Male 3. Date of birth: June 22, 1985 4. Place of birth: Nghe An 5. Decision to recognize student No.: 1528/QD-XHNV-KH&SDH dated October 14, 2009 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes in the training process: None 7. Thesis topic: Research on Marketing activities at the Learning Resource Center - Hue University 8. Major: Library Science; Code: 60.32.20 9. Scientific supervisor: Associate Professor, Dr. Nguyen Thi Lan Thanh - Hanoi University of Culture. 10. Summary of the results of the thesis: The results of the thesis have initially fully solved the proposed purposes and tasks. Specifically, the thesis has solved the basic theoretical issues of marketing in information and library activities; studied the current status of marketing in the activities of the Learning Resource Center - Hue University to make proposals and recommendations on improving the quality of marketing activities at the Center, including: promoting user research activities, building marketing strategies... to raising awareness and professional qualifications in marketing activities for staff, perfecting the facilities of the Center. 11. Practical applicability: - The thesis contributes more documents on marketing activities in information and library activities at the Learning Resource Center - Hue University. - The research results of the thesis are the basis for promoting the application of marketing activities at the Learning Resource Center - Hue University, contributing to promoting the ability to meet the information needs of staff and students of Hue University.
INFORMATION ON MASTER'S THESIS
1. Full name : Phung Ngoc Tu 2. Sex: Male 3. Date of birth: June 22, 1985 4. Place of birth: Nghe An 5. Admission decision number: 1528/QD-XHNV-KH&SDH dated 14 October 2009 of the Rector of Hanoi University of Social Sciences and Humanities 6. Changes in academic process: None 7. Official thesis title: A study on marketing at Hue University Learning Resource Center 8. Major: Library science 9. Code: 60.32.20 10. Supervisors: Assoc. Prof. Nguyen Thi Lan Thanh, Ph.D.- Ha Noi University of Culture 11. Summary of the findings of the thesis: Findings reveal that objectives are fully accomplished and tasks are completed. As specifically, the thesis has made basic arguments on marketing in information- library activities; studied the reality of marketing in activities of Hue University Learning Resource Center and as a result of that, suggestions on enhancing quality of marketing at the Center are made such as: boosting up the research of information users, building up marketing strategies as well as improving staff's awareness and professional levels on marketing to better facilities of the Center. 12. Practical applicability, if any: - The thesis contributes to the marketing of information- library activities at Hue University Learning Resource Center. - Findings is considered a base for boosting up the application of marketing at Hue University Learning Center, contributing to promote abilities to meet Hue University's staff and students' demands of information searching.
