MASTER'S THESIS INFORMATION
1. Student's full name:Doan Nguyen Khanh Tran2. Gender: Female
3. Date of birth: July 21, 1988
4. Place of birth: Nha Trang - Khanh Hoa
5. Decision on recognition of students No. 2799/2012/QD-XHNV-SDH dated December 28, 2012 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: no
7. Thesis topic name:“Research on international visitors' shopping needs for handicraft products in Nha Trang – Khanh Hoa”
8. Major: Tourism; Code:……………………..
9. Scientific instructor:Assoc.Prof.Dr. Pham Truong Hoang – National Economics University, Hanoi
10. Summary of thesis results:
The thesis studies the factors affecting the shopping behavior of international visitors to handicraft products in Nha Trang - Khanh Hoa. The research results show that out of 6 proposed factors, only 5 factors affect the decision to buy handicraft products of international visitors in Nha Trang - Khanh Hoa including: Perceived convenience, promotional advertising, social influence, motivation and product factors.
Based on the impact level of the factors, the author makes some recommendations in order of priority for the factors that have the strongest impact on the bird's nest to help businesses improve their business activities and make recommendations to agencies and departments to promote the development of handicraft products of the province.
11. Practical application:
The study helps handicraft businesses and government agencies understand the factors affecting the purchasing behavior of international handicraft customers. From there, appropriate solutions and policies are proposed to promote their purchasing behavior.
In addition, the topic can be a useful reference for students and subsequent researchers, and a basis for similar studies in other localities in Vietnam.
12. Further research directions:
Expand the scope of research to other provinces and cities to increase the reliability of the research model.
Expand post-purchase behavior research to uncover new variables and explain consumer behavior.
13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name:Doan Nguyen Khanh Tran2. Sex: Female
3. Date of birth: July 21, 1988 4. Place of birth: Nha Trang – Khanh Hoa
5. Admission decision number: 2799/2012/QD-XHNV-SDH Dated December 28, 2012
6. Changes in academic process: No
7. Official thesis title:Research on the needs of international tourists on shopping for handicrafts products in Nha Trang - Khanh Hoa
8. Major: Tourism 9. Code:
10. Supervisors:Assoc.Prof.PhD. Pham Truong Hoang
11. Summary of the findings of the thesis:
This study investigated on the factors which affect the international tourists' behavior on shopping for handicrafts products in Nha Trang - Khanh Hoa. The results show that among the six proposed factors (ieexperience of convenience; advertisement and promotion; social impact; motivation; product features, and price), there were five factors which have affected the purchase decisions including the experience of convenience; advertisement and promotion; social impact; motivation; motivation; and the product features.
Based on the affecting levels of the proposed factors, the author offered some recommendations in the order of the priority from the strongest affecting factors to the lightest ones in order to help companies improve their business operations. Moreover, the author has also proposed some suggestions and solutions to the government to motivate the development of the handicrafts industry of the province.
12. Practical applicability, if any:
The research could help enterprises which do business on handicraft products as well as the related agencies and governments to recognize the factors affecting international tourist's purchase behavior of handicraft products. Subsequently, they will be able to set appropriafe policies and solutions in order to increase the international tourist's purchase behavior.
In addition, the study could be a good reference for students and researchers in the same field. Furthermore, it could be the basis for similar studies in other locations in Vietnam.
13. Further research directions, if any:
The future research directions wouldfirstly focus on expanding the scope of the study to other provinces in order to increase the reliability of the research model. Secondly, there would be a study to investigate the post-purchase behavior in order to find new variables to explain the consumer behavior in a more convincible way.
14. Thesis-related publications:
Newer news
Older news
