INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name:Dinh Thi Thanh Hien
2. Gender: Female
3. Date of birth: January 21, 1983
4. Place of birth: Truc Cuong, Truc Ninh, Nam Dinh
5. Decision No. 3215/2014/QD-XHNV-SDH dated December 31, 2014, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process: None
7. Thesis title:"Research on developing the tourism brand of Ha Giang"
8. Major: Tourism Code: Pilot Training Program
9. Scientific supervisor:Dr. Do Cam Tho, Deputy Director of the Planning and Finance Department, Vietnam National Administration of Tourism.
10. Summary of the thesis results:
Based on research and the inheritance of theories on branding, tourism destination branding, and the process of building a destination brand; analyzing and evaluating the current state of building and developing the tourism brand of Ha Giang over the past time; the study has reflected a comprehensive view from theory to practice in the development of local tourism destination brands, in this case, the tourism brand of Ha Giang.
Furthermore, the study identified potential values for the development of Ha Giang's tourism brand and, through the opinions of tourists, analyzed the factors affecting Ha Giang's tourism development in the context of integration. In particular, it identified competitors within the region and nationwide, providing a basis for the author to propose solutions to improve the building and development of Ha Giang's tourism brand.
In summary: This thesis has proposed solutions that contribute to the development of tourism and the positioning of Ha Giang tourism brand on the Vietnamese tourism map.
11. Practical applications:
The solutions presented in this thesis have high practical applicability. Successfully implementing these solutions will help Ha Giang tourism maintain and develop its brand in the context of increasing competition among tourist destinations, contributing to the development of Ha Giang tourism as a key economic sector, making a significant contribution to GDP, creating jobs, and alleviating poverty in the locality.
12. Future research directions: None
13. The published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Dinh Thi Thanh Hien 2. Sex: Female
3. Date of birth: January 21, 1983 4. Place of birth: Nam Dinh Province
5. Admission decision number: 3215/2014/QD-XHNV-SDH dated December 31st, 2014 by Rector of University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process: None
7. Official thesis title: Research to develop Ha Giang tourism brand
8. Major: Tourism studies Code: Pilot graduate program
9. Supervisors: Dr. By Cam Tho, Deputy Director – Financial Planning Department, Vietnam National Administration of Tourism.
10. Summary of the findings of the thesis:
Based on literature reviews on brand, tourism destination brand and brand-building process; as well as by analyzing and assessing the development of Ha Giang tourism brand in recent years, the thesis presents a thorough overview from theory to practice in brand development of local tourism destinations, in particular Ha Giang tourism brand.
The research has identified the potential values for Ha Giang tourism brand development. Through analyzing statements from tourists and the factors affecting tourism development in Ha Giang during the integration process, identifying competitors in the region and across the country, the authors propose solutions for formulation and development of Ha Giang tourism brand.
In conclusion, the thesis provides solutions for tourism development and tourism brand, positioning Ha Giang in Vietnam's tourism map.
11. Practical applicability, if any:
The solutions presented in the thesis have high applicability in practice. Implementation of these solutions will help sustain Ha Giang province's tourism brand development in the context of integration and increase competition between tourism destinations, contributing to the development of Ha Giang tourism as a spearhead sector, contributing to GDP, employment and poverty reduction.
12. Further research directions, if any: None
13. Thesis-related publications: None
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