TTLV: Research on developing Ha Giang tourism brand

MASTER'S THESIS INFORMATION

1. Student's full name:Dinh Thi Thanh Hien

2. Gender: Female

3. Date of birth: January 21, 1983

4. Place of birth: Truc Cuong, Truc Ninh, Nam Dinh

5. Student recognition decision No. 3215/2014/QD-XHNV-SDH dated December 31, 2014 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: No

7. Thesis topic name:“Research on developing Ha Giang tourism brand”

8. Major: Tourism Code: Pilot training program

9. Scientific instructor:Dr. Do Cam Tho, Deputy Director of Financial Planning Department, General Department of Tourism.

10. Summary of thesis results:

Based on research and inheritance of theories on brands, tourism destination brands, destination brand building process; analyzing and evaluating the current status of building and developing Ha Giang tourism brand in the past time; the topic has reflected a complete view from theory to practice in developing local destination tourism brands, here is Ha Giang tourism brand.

In addition, the topic has identified potential values ​​for developing Ha Giang tourism brand and through tourists' comments, analyzed factors affecting Ha Giang tourism development in the context of integration, especially identifying competitors in the region and nationwide, which is the basis for the author of the topic to propose solutions to improve the work of building and developing Ha Giang tourism brand.

Summary: The thesis has proposed solutions to contribute to tourism development and positioning Ha Giang tourism brand on Vietnam tourism map.

11. Practical application:

The solutions proposed in the thesis have high applicability in practice. Implementing these solutions well will help Ha Giang tourism maintain and develop the province's brand in the context of integration and increased competition between tourist destinations, contributing to the development of Ha Giang tourism to be worthy of being a spearhead economic sector, making an important contribution to GDP, creating jobs and reducing poverty for the locality.

12. Further research directions: None

13. The published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name: Dinh Thi Thanh Hien 2. Sex: Female

3. Date of birth: January 21, 1983 4. Place of birth: Nam Dinh Province

5. Admission decision number: 3215/2014/QD-XHNV-SDH dated December 31^st, 2014 by Rector of University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process: None

7. Official thesis title: Research to develop Ha Giang tourism brand

8. Major: Tourism studies Code: Pilot graduate program

9. Supervisors: Dr. By Cam Tho, Deputy Director – Financial Planning Department, Vietnam National Administration of Tourism.

10. Summary of the findings of the thesis:

Based on literature reviews on brand, tourism destination brand and brand-building process; as well as by analyzing and assessing the development of Ha Giang tourism brand in recent years, the thesis presents a thorough overview from theory to practice in brand development of local tourism destinations, in particular Ha Giang tourism brand.

The research has identified the potential values ​​for Ha Giang tourism brand development. Through analyzing statements from tourists and the factors affecting tourism development in Ha Giang during the integration process, identifying competitors in the region and across the country, the authors propose solutions for formulation and development of Ha Giang tourism brand.

In conclusion, the thesis provides solutions for tourism development and tourism brand, positioning Ha Giang in Vietnam's tourism map.

11. Practical applicability, if any:

The solutions presented in the thesis have high applicability in practice. Implementation of these solutions will help sustain Ha Giang province's tourism brand development in the context of integration and increase competition between tourism destinations, contributing to the development of Ha Giang tourism as a spearhead sector, contributing to GDP, employment and poverty reduction.

12. Further research directions, if any: None

13. Thesis-related publications: None