TTLV: Research on building a tourism brand for Binh Dinh province.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:PHAM THI PHUONG THANH

2. Gender: Female

3. Date of birth: January 19, 1985

4. Place of birth: Quy Nhon City, Binh Dinh Province

5. Decision No. 1501/2012/QD-XHNV-SDH of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: None

7. Thesis title:

"Research on building a tourism brand for Binh Dinh province"

8. Major: Tourism Code:

9. Scientific supervisor:Assoc. Prof. Dr. Vu Tuan Canh

Workplace: Former Deputy Director General of the Vietnam National Tourism Administration

10. Summary of thesis results:

- An overview and supplementary theoretical framework on tourism destination branding;

- Conducting tourist surveys to study attractive destinations in the area, the level of satisfaction with tourist experiences and consumption patterns during their trips to Binh Dinh. Simultaneously, interviewing tourism experts working at travel companies and government departments to better understand the current state of tourism development in Binh Dinh and to gather input on solutions for building and promoting the Binh Dinh tourism brand;

- Investigate and assess the current state of tourism development in Binh Dinh province;

- Develop solutions for building the Binh Dinh tourism brand, including: market research; building a brand identity system; and brand promotion.

- To make recommendations to tourism management agencies, local authorities, tourists, and local people directly involved in tourism activities in Binh Dinh.

11. Practical applications:

- The research paper is quite comprehensive, systematic, and has practical significance for the brand building process.

- The thesis has proposed solutions for tourism managers in Binh Dinh to guide the design, construction, and development of the Binh Dinh tourism brand. If these activities are carried out effectively, they will help position the image and brand of Binh Dinh tourism in the minds of customers, contributing to tourism development.

INFORMATION ON MASTER'S THESIS

1. Full name:PHAM THI PHUONG THANH

2. Sex: Female

3. Date of birth: January 19, 1985.

4. Place of birth: Quy Nhon – Binh Dinh

5. Admission decision number:1501/2012/QD-XHNV-SĐH of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process:

(List the forms of change and corresponding times)

7. Official thesis title:

“Research Binh Dinh province of tourism destination brand building”

8. Major: Tourism. 9. Code:

10. Supervisors:ASS Prof., Dr. Vu Tuan Canh,Former Deputy Director General at Vietnam National Administration of Tourism

11. Summary of the findings of the thesis:

Overviewing and complementing the theoretical bases of tourism destination branding

Investigating tourist to study tourist destinations, evaluating satisfaction levels of tourists, experiencing of traveling in Binh Dinh. At the same time interviewing travel experts who are working at travel companies and departments to better understand the real state of the development of tourism in Binh Dinh and comments about solutions to the branding and marketing the destination;

Investigating and assessing the real state of the development of tourism in Binh Dinh;

Providing solutions to the branding Binh Dinh includes: tourism market research, the brand attribues building and the brand promotions strategy;

Providing suggestions for tourism management agencies, local government and tourists as well as local people participating directly in tourism activities in Binh Dinh.

12. Practical applicability:

Thesis researches are quite comprehensive, systematic and practical for the brand building process.

Giving solutions to tourism management agencies and local government to orient to building and developing of Binh Dinh brand. These activities will help to establish a recognized and valued tourism position and brand image in the market.