TTLV: Research on building tourism brand of Binh Dinh province

MASTER'S THESIS INFORMATION

1. Student's full name:PHAM THI PHUONG THANH

2. Gender: Female

3. Date of birth: January 19, 1985

4. Place of birth: Quy Nhon City, Binh Dinh Province

5. Decision to recognize students No. 1501/2012/QD-XHNV-SDH of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic name:

“Research on building tourism brand of Binh Dinh province”

8. Major: Tourism Code:

9. Scientific instructor:Assoc. Prof. Dr. Vu Tuan Canh

Working agency: Former Deputy General Director of Vietnam National Administration of Tourism

10. Summary of thesis results:

- Overview and supplement of theoretical basis on tourism destination branding;

- Survey tourists to study attractive destinations in the area, the level of satisfaction when consumers consume and experience what they get through their trip in Binh Dinh. At the same time, interview tourism experts working at travel companies and departments to better understand the current situation of Binh Dinh tourism development and contribute ideas on solutions to build and promote Binh Dinh tourism brand;

- Investigate and evaluate the current status of tourism development in Binh Dinh;

- Develop solutions to build Binh Dinh tourism brand including: researching tourist market; building brand identity system; promoting brand.

- Make recommendations to tourism management agencies, local authorities, tourists, as well as local people directly involved in tourism activities in Binh Dinh.

11. Practical application:

- The research thesis is quite comprehensive, systematic and has practical significance for the brand building process.

- The thesis has provided solutions for Binh Dinh tourism managers to orient activities for designing, building and developing Binh Dinh tourism brand. If these activities are done well, it will help position the image and brand of Binh Dinh tourism in the minds of customers, contributing to tourism development.

INFORMATION ON MASTER'S THESIS

1. Full name:PHAM THI PHUONG THANH

2. Sex: Female

3. Date of birth: January 19, 1985.

4. Place of birth: Quy Nhon – Binh Dinh

5. Admission decision number:1501/2012/QD-XHNV-SĐH of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process:

(List the forms of change and corresponding times)

7. Official thesis title:

“Research Binh Dinh province of tourism destination brand building”

8. Major: Tourism. 9. Code:

10. Supervisors:ASS Prof., Dr. Vu Tuan Canh,Former Deputy Director General at Vietnam National Administration of Tourism

11. Summary of the findings of the thesis:

Overviewing and complementing the theoretical bases of tourism destination branding

Investigating tourist to study tourist destinations, evaluating satisfaction levels of tourists, experiencing of traveling in Binh Dinh. At the same time interviewing travel experts who are working at travel companies and departments to better understand the real state of the development of tourism in Binh Dinh and comments about solutions to the branding and marketing the destination;

Investigating and assessing the real state of the development of tourism in Binh Dinh;

Providing solutions to the branding Binh Dinh includes: tourism market research, the brand attribues building and the brand promotions strategy;

Providing suggestions for tourism management agencies, local government and tourists as well as local people participating directly in tourism activities in Binh Dinh.

12. Practical applicability:

Thesis researches quite comprehensive, systematic and practical for the brand building process.

Giving solutions to tourism management agencies and local government to orient to building and developing of Binh Dinh brand. These activities will help to establish a recognized and valued tourism position and brand image in the market.