1. Student's name: Pham Hoang Giang 2. Gender: Female
3. Date of birth: October 4, 1982
4. Place of birth: Duc Tho - Ha Tinh
5. Decision on recognition of students No. 2705/QD-XHNV dated December 24, 2020 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: 6-month extension from 12/25/2022 - 6/24/2023
7. Thesis topic: Managing information to promote health protection foods on social networks in Vietnam
8. Major: Media Management; Code: Pilot
9. Scientific advisor: Associate Professor, Dr. Nguyen Thi Thanh Huyen - Head of PR - Advertising Department, Deputy Director of Institute of Journalism and Communication, University of Social Sciences and Humanities, VNU Hanoi
10. Summary of the thesis results: Assessing some current status of information management for promoting dietary supplements on social networks and some assessments of this activity. At the same time, proposing some solutions to improve the quality of information management for promoting dietary supplements on social networks in the coming time. In particular, emphasizing and focusing on innovating management methods in the current digital media environment such as: Applying technology in personnel management; strengthening training and supplementing training on new methods for the leadership team in management work through inspection and supervision regimes. In addition, it is necessary to develop sets of assessment criteria that can be measured by KPI; Increasing the budget for information management activities for promoting dietary supplements on social networks.
11. Practical applicability: The research results are the basis for communication specialists and communication management teams at functional food enterprises to perceive and evaluate the level and habits of receiving promotional information about functional food of the public on social networking platforms. Thereby, knowing how to exploit the advantages of social networking platforms in general, Facebook platform in particular in the process of creating promotional information and managing promotional information about functional food to bring about effective communication.
12. Further research directions: (if any)
13. Published works related to the thesis:
(list projects in chronological order if available)
INFORMATION ON MASTER'S THESIS
1. Full name: Pham Hoang Giang 2. Sex: Female
3. Date of birth: Oct 4th, 1982 4. Place of birth: Duc Tho - Ha Tinh
5. Admission decision number: 2705/QD-XHNV Dated Dec 24th 2020
6. Changes in academic process: 6 months extension from December 25th 2022 – June 24th, 2023
7. Official thesis title: Managing information to promote healthy foods in social networks in Vietnam
8. Major: Media management 9. Code: Pilot
10. Supervisors: Associate professor, Doctor Nguyen Thi Thanh Huyen
11. Summary of the findings of the thesis: Evaluate some current status of information management to promote health care food on social networks and some evaluations of this activity. At the same time, propose some solutions to improve the quality of management of information to promote health care products on social networks in the near future. In which, special emphasis is placed on the innovation of management methods in the current digital media environment such as: Applying technology in personnel management; strengthen training and additional training in new methods for the leadership team in management by inspection and supervision regimes. Besides, it is necessary to develop sets of evaluation criteria that can be measured by KPI; Increase budget for information management activities to promote TPBVSK on social networks.
12. Practical applicability: The research results are the basis for communication specialists and communication management teams at health care companies to recognize and evaluate the public's level and habit of receiving promotional information about health care products on the platform. social networks. Thereby, knowing how to exploit the advantages of social networking platforms in general and Facebook platforms in particular in the process of creating promotional information and managing promotional information TPBVSK brings effective communication.
13. Further research directions, if any: ................................................................................
14. Thesis-related publications: ..........................................................................................
(List them in chronological order)
