1. Student's full name: Pham Hoang Giang 2. Gender: Female
3. Date of birth: October 4, 1982
4. Place of birth: Duc Tho - Ha Tinh
5. Decision No. 2705/QD-XHNV dated December 24, 2020, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes to the training program: extended by 6 months from December 25, 2022 to June 24, 2023.
7. Thesis Title: Managing Information for Promoting Health Supplements on Social Media in Vietnam
8. Major: Journalism and Media Management; Code: Pilot Program
9. Scientific Advisor: Assoc. Prof. Dr. Nguyen Thi Thanh Huyen – Head of the PR and Advertising Department, Deputy Director of the Institute of Journalism and Communication Training, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi
10. Summary of thesis results: The thesis assesses some current practices in managing information promoting health food products on social media and provides some evaluations of this activity. It also proposes several solutions to improve the quality of managing information promoting health food products on social media in the future. Particular emphasis is placed on innovating management methods in the current digital media environment, such as: applying technology in personnel management; strengthening training and supplementary training for leaders in new management methods through inspection and supervision systems. In addition, it is necessary to develop measurable evaluation criteria using KPIs; and increase the budget for managing information promoting health food products on social media.
11. Practical Application: The research results provide a basis for communication specialists and communication management teams in health supplement companies to understand and assess the level and habits of public reception of health supplement promotional information on social media platforms. This will enable them to leverage the advantages of social media platforms in general, and Facebook in particular, in creating and managing promotional information for health supplements, thereby achieving effective communication.
12. Future research directions: (if any)
13. Published works related to the thesis:
(List the works in chronological order if available)
INFORMATION ON MASTER'S THESIS
1. Full name: Pham Hoang Giang 2. Sex: Female
3. Date of birth: October 4, 1982 4. Place of birth: Duc Tho - Ha Tinh
5. Admission decision number: 2705/QD-XHNV Dated Dec 24th 2020
6. Changes in academic process: 6 months extension from December 25th 2022 – June 24th, 2023
7. Official thesis title: Managing information to promote healthy foods in social networks in Vietnam
8. Major: Media management 9. Code: Pilot
10. Supervisors: Associate Professor, Doctor Nguyen Thi Thanh Huyen
11. Summary of the findings of the thesis: Evaluate some current status of information management to promote health care food on social networks and some evaluations of this activity. At the same time, propose some solutions to improve the quality of management of information to promote health care products on social networks in the near future. In which, special emphasis is placed on the innovation of management methods in the current digital media environment such as: Applying technology in personnel management; strengthen training and additional training in new methods for the leadership team in management by inspection and supervision regimes. Besides, it is necessary to develop sets of evaluation criteria that can be measured by KPI; Increase budget for information management activities to promote TPBVSK on social networks.
12. Practical applicability: The research results are the basis for communication specialists and communication management teams at health care companies to recognize and evaluate the public's level and habit of receiving promotional information about health care products on the platform. social networks. Thereby, knowing how to exploit the advantages of social networking platforms in general and Facebook platforms in particular in the process of creating promotional information and managing promotional information TPBVSK brings effective communication.
13. Further research directions, if any: ................................................................................
14. Thesis-related publications: ..........................................................................................
(List them in chronological order)
