1. Student's full name: Mai Xuan Cuong.
2. Gender: Male.
3. Date of birth: October 28, 1980.
4. Place of birth: Son Tay town, Hanoi city.
5. Decision No. 2948/2021/QD-XHNV dated December 28, 2021, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process: None.
7. Thesis title: Managing Podcast Content Production on Online Newspapers in Vietnam.
8. Major: Journalism and Media Management; Code: Pilot Program.
9. Scientific supervisor: Assoc. Prof. Dr. Dinh Thi Thu Hang, Academy of Journalism and Communication.
10. Summary of the thesis results:
This thesis systematizes theory and practice, conducts in-depth research, provides an overview of the current situation, and clarifies the successes and limitations of podcast content production management on online newspapers in Vietnam.
The results of this thesis contribute to raising awareness of the necessity and importance of managing podcast content production on online newspapers in Vietnam today, especially for organizations accustomed to traditional journalistic practices.
Furthermore, the thesis also proposes several solutions and recommendations to improve the effectiveness of this activity in newsrooms amidst the ongoing digital transformation of journalism.
11. Practical applications:
This study aims to improve the shortcomings and enhance the quality of podcast content production management in surveyed newspapers and online newspapers in Vietnam in general. The solutions target both the management entity (editorial leadership) and the target audience – the team of reporters, editors, and staff of online newspapers – all with the common goal of improving podcast quality and better serving the public.
12. Future research directions: None.
13. Published works related to the thesis: None.
INFORMATION ON MASTER'S THESIS
1. Full name: Mai Xuan Cuong 2. Sex: Male
3. Date of birth: October 28, 1980 4. Place of birth: Son Tay, Hanoi.
5. Admission decision number: 2948/2021/QD-XHNV. Issued on December 28, 2021.
6. Changes in academic process: None.
7. Thesis title: Podcast content production management on online newspapers in Vietnam.
8. Major: Media Management Code: Experiment.
9. Supervisor: Ms. Dinh Thi Thu Hang, Ph.D, Associate professor at Academy of Journalism and Communication.
10. Summary of the findings of the thesis:
The thesis systematizes theories and practices, delves deeply into research, overviews the current situation, and clarifies the successes and limitations of Podcast content production management on online newspapers in Vietnam.
The results of the thesis contribute to increasing awareness of the need and importance of the management of Podcast content production on online newspapers in Vietnam today, especially those which have become used to traditional journalism.
In addition, the thesis also proposes some solutions and recommendations to improve the efficiency of this operation in newsrooms in the context of a strong shift in digital conversion of press.
11. Practical applicability:
Contributing to overcoming some limitations, improving the quality of Podcast content management in reviewing newspapers, as well as in online press in Vietnam. Solutions aimed at both the subject of governance (leaders of the newspapers) and the target audience of management - reporters, editors, employees of the online newspaper - all have a common purpose of improving the quality of Podcast to serve the public better.
12. Further research direction: Not yet.
13. Thesis-related publications: None.
