1. Student's full name: Dinh Thi Thu Hai 2. Gender: Female
3. Date of birth: July 12, 1983
4. Place of birth: Ninh Binh
5. Decision on student admission No. 2705/2020/QD-XHNV dated December 24, 2020, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: None
7. Thesis Title: Brand Management of Vietnam Post Express Delivery Corporation on Online Newspapers
8. Major: Journalism and Media Management; Code: Pilot Program
9. Scientific supervisor: Assoc. Prof. Dr. Dang Thi Thu Huong, Institute of Journalism and Communication, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of the thesis results:
This thesis analyzes and evaluates the current state of brand management at EMS Express Corporation, specifically in online newspapers and mass media in general. The aim is to leverage and develop the brand more effectively in the context of the media boom under the digital age and internet. To achieve this goal, the thesis proposes several key solutions as follows:
Enhance brand management activities on online newspapers, such as researching market trends and activities, focusing on brand measurement to improve brand asset management. Simultaneously, refine brand protection solutions to meet the brand's development needs. Develop and implement solutions to overcome the limitations of previous brand management strategies to optimize EMS's brand management system.
This thesis makes a significant contribution to the improvement of EMS Express's brand management system, especially in the area of online communication. Furthermore, the thesis identifies the strengths and weaknesses of previous management strategies, helping EMS recognize its opportunities and challenges so that improvements can be made to better serve customers and solidify its brand position in the express delivery market.
11. Practical applications: Contributing to improving quality and addressing shortcomings in the brand management system of the Vietnam Post Express Delivery Corporation.
12. Future research directions: None
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: DINH THI THU HAI 2. Sex: Female
3. Date of birth: July 12, 1983 4. Place of birth: Ninh Binh
5. Admission decision number: 2705/2020/QD-XHNV Dated: December 24, 2020
6. Changes in academic process: None
7. Thesis topic name: Brand management of Vnpost Express Corporation in online newspapers
8. Major: Management of journlism and communication; Code: Pilot
9. Scientific guidance officer: Associate Professor. Dr. Dang Thi Thu Huong, Institute of Journalism and Communication, University of Social Sciences and Humanities, Hanoi National University.
10. Summary of the results of the thesis:
The thesis analyzes, evaluates the situation, and offers solutions to brand management problems at EMS Express Corporation in electronic newspapers and mass media. Since then, it has taken advantage of and developed its brand more strongly in the context of the media boom under digital technology - the internet era today. To do this task well, the thesis offered some leading solutions as follows:
Improve activities to promote brand management in e-newspapers, such as researching market activities and trends and focusing on brand measurement to encourage asset brand value management. At the same time, perfect brand protection solutions meet the brand's development needs. Develop and develop solutions to overcome the previous limitations of old brand management strategies to optimize the ems brand management system.
The thesis significantly contributed to perfecting the brand management system of EMS Express Corporation, especially the electronic newspaper. In addition, the theory also points out the advantages and limitations of the previous management strategy to help EMS recognize its opportunities and challenges to improve to best serve customers and bring its brand to affirm its position in the delivery market.
11. Applicability in practice: Contributing to improving quality, improving the limitations of the brand management system of VN Post Express Joint Stock Corporation
12. Further research directions, if any: Not yet
13. Thesis-related publications: None
