1. Student's full name: Ngo Van Lung 2. Gender: Male
3. Date of birth: April 6, 1990
4. Place of birth: Ha Nam
5. Decision to recognize student number:
2705/2020/QD-XHNV dated December 24, 2020 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.6. Changes in the training process:
7. Thesis topic name:
"Research on factors influencingto the corporate culture of Novotel hotels in Hanoi”.
8. Major: Tourism; 9. Code: 8810101.01
10. Scientific advisor: Assoc.Prof.Dr. Tran Thi Minh Hoa - Head of Faculty of Economics and Business, Phenikaa University.
11. Summary of thesis results:
The topic has reviewed and systematized the theoretical basis, identified and selected 7 factors affecting the corporate culture of Novotel Hanoi Thai Ha Hotel and Novotel Suite Hanoi. From there, the topic has established a research model including 6 standards and 31 criteria to evaluate the impact of factors on the corporate culture of the 2 hotels above. Based on the established research model, the topic has qualitatively analyzed the factors of the external and internal environment affecting the corporate culture through secondary data. The results of this analysis are the basis for the topic to build a TOWS matrix to identify challenges, opportunities, weaknesses and strengths to create a basis for making recommendations to strengthen and develop the corporate culture of Novotel Hanoi Thai Ha Hotel and Novotel Suite Hanoi. In addition, the topic quantitatively assessed the impact of factors on the corporate culture of these hotels through primary data from the opinions of employees working here. The results of employee evaluations of factors affecting corporate culture were collected through questionnaires and processed using SPSS 23.0 software. From there, the topic analyzed regression and obtained regression equations with standardized Beta coefficients as a basis for making recommendations to strengthen and develop the corporate culture of the above 2 hotels.
12. Practical applicability: It is a reference document for students and trainees in tourism and hotel industries and a scientific basis that hotels can refer to in the process of strengthening and developing corporate culture.
13. Further research directions: Research the influence of Corporate Culture on the commitment of hotel employees.
14. The published works related to the thesis:
1. Using some matrices to select product and service development strategies of Muong Thanh Luxury Quang Ninh Hotel: Journal of Thai Nguyen University of Science and Technology (reviewed, accepted for publication).
INFORMATION ON MASTER THESIS THESIS
1. Student's first and last name: Ngo Van Lung 2. Gender: Male
3. Date of birth: 06/04/1990
4. Place of birth: Ha Nam
5. Student Recognition Decision No: 2705/QD-XHNV date: December 24, 2020 of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
7. Dissertation topic title: “Research on factors affecting the organizational culture of Novotel Hotels in Ha Noi”.
8. Specialization: Tourism; 9. Code: 8810101.01
10. Scientific instructor: Assoc. Prof. PhD. Tran Thi Minh Hoa – Dean of the Faculty of Economics and Business, Phenikaa University.
11. Summary of the results of the thesis:
The topic has reviewed and systematized the basic theory then identified and selected 7 factors affecting the organizational culture of Novotel Hanoi Thai Ha hotel and Novotel Suite Hanoi hotel. The study has established a research model including 6 standards and 31 criterias to evaluate the influence of those factors on the organizational culture of the 2 hotels above. Based on the established research model, the topic has qualitatively analyzed the factors of the external environments and the internal environment factors affecting organizational culture through secondary data. The results of this analysis are the basis for the research to build the TOWS matrix to identify challenges, opportunities, weaknesses and strengths to build the foundation for making recommendations to strengthen and develop organizational culture of Novotel Hanoi Thai Ha Hotel and Novotel Suite Hanoi. In addition, the research has quantitatively evaluated the influence of factors on the organizational culture of these hotels through primary data from the evaluation opinions of employees who are working in these hotels. The results of employees' evaluation of factors affecting corporate culture were collected through questionnaires and processed using SPSS 23.0 software. Since then, the topic has analyzed the regression and obtained the regression equation with the standardized Beta coefficient as the basis for making recommendations to strengthen and develop the organizational culture of these hotels.
12. Practical applicability: As a reference for students and students of tourism and hotel industries and a scientific basis that hotels can refer to in the process of strenghening & developing hotel organizational culture.
13. Future research directions: Research on the influence of corporate culture on the attachment of hotel employees.
14. The published works are related to the thesis:
