TTLV: "Content Management of Specialized Television Programs at Ca Mau Radio and Television Station" (Survey of Ca Mau Radio and Television Station in 2019)

1. Student's full name:Tran Ngoc Luu Ly

2. Gender:Female

3. Date of birth: 16/8/1981

4. Place of birth:Tran Van Thoi town, Tran Van Thoi district, Ca Mau province

5. Decision on student admission:Decision No. 3617/2018/QD-XHNV, dated December 4, 2018, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:Do not have

7. Thesis title:"Content Management of Specialized Television Programs at Ca Mau Radio and Television Station" (Survey of Ca Mau Radio and Television Station in 2019).

8. Major:JournalismCode:8320101-01-UD

9. Scientific supervisor:Assoc. Prof. Dr. Vu Quang Hao, Institute of Journalism and Communication Training, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of the thesis results:

The research findings of this thesis reveal a series of practical problems that Ca Mau Radio and Television Station must address in the process of producing television programs. At the same time, these findings offer well-founded suggestions for production teams and those in charge of managing the production of television programs at Ca Mau Radio and Television Station in the future. It will help several radio and television stations in the region identify difficulties and advantages and find specific directions for themselves in a field of content production that requires significant investment in human resources and finances: television program production.

11. Practical applications:

The research findings of this thesis contribute to overcoming the limitations of television program production at Ca Mau Radio and Television Station in the context of current competition for journalistic products and audiences. It provides managers at radio and television stations with practical guidance for organizing the production of television programs, improving information quality to meet audience needs.

This thesis may offer some initial insights into theoretical issues regarding the process of implementing thematic content management, a topic that is rarely addressed in journalism literature in our country.

12. Future research directions:

The advent of the Internet has revolutionized media. Within this, multimedia communication has created significant challenges for television journalists today. The trend is for each media organization to own multiple formats, from print and online newspapers to television, providing the public with numerous benefits. This raises the question of the author's next research direction, based on the findings of this thesis: the production of television programs by Ca Mau Radio and Television Station within the context of multimedia communication.

The main objective of this research direction is to further improve the quality of thematic programs, better meeting the information needs of the public. Besides improving operational efficiency and advertising revenue, one of the crucial issues for the broadcasting station is producing thematic television programs in a new direction, keeping pace with the trends of the times.

13. Published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name: Tran Ngoc Luu Ly                              2. Sex:Female

3. Date of birth: August 16, 1981.           

4. Place of birth:Tran Van Thoi district, Ca Mau province.

5. Admission decision number:3617/2018/QD-XHNV,Dated:December 4, 2018 by The Principal of University of Social Sciences and Humanities, Hanoi National University.

6. Changes in academic process:No

7. Official thesis title:“Content Management on TV topics of Camau Radio and Television Station” (Survey on Camau Radio and Television Station in 2019).

8. Major:Journalism9. Code:8320101-01-UD

10. Supervisors:Associate Professor - Ph.D. Vu Quang Hao, Training Institute of Press and Communication, University of Social Sciences and Humanities, Hanoi National University.

11. Summary of the results on thesis:

The research results of this thesis show a series of practical problems that Camau Radio and Television Station has to deal with in the process of producing thematic programs on television. Besides, these are well-grounded suggestions for the production crew as well as for those who hold the role of managing thematic content production in Ca Mau Radio and Television Station in the coming time. It will help some local Radio and Television Stations to identify advantages and disadvantages as well as find their specific directions for a content production range that requires significant human and financial investment. That is thematic production on television.

12. Practical applicability in practice:

The research results contribute to overcoming the limitations of thematic production of Ca Mau Radio and Television with current competitions of press products and public viewers. They can help the station managers to have practical orientation for the organization and production of television topics, improve the quality of information to meet the needs of the audience.

The thesis may initially suggest a number of theoretical issues about the process of implementing thematic content management, which is a little mentioned issue in journalism literature in our country.

13. Further research directions:

The advent of the Internet has made a communication revolution. In particular, multimedia communication has been creating great challenges for television reporters today. The trend is that each press agency can own many different types from printed newspapers, TV electronic newspapers, which helps the public to enjoy many benefits. That is setting up the author's next research direction, based on the thesis research results, for thematic production of Ca Mau Radio and Television Station in the era of multimedia communication.

The result of the research direction is to further improve the quality of thematic programs, better meet the public information needs. In addition to improving operational efficiency and advertising revenue, one of the vital issues of Radio and Television Stations is to produce television thematic programs with new directions, catching up with the era trends.

14. Thesis-related publications: