TTLV: Managing thematic television content of Ca Mau Radio and Television Station" (Survey of Ca Mau Radio and Television Station in 2019)

1. Student's full name:Tran Ngoc Luu Ly

2. Gender:Female

3. Date of birth: 16/8/1981

4. Place of birth:Tran Van Thoi Town, Tran Van Thoi District, Ca Mau Province

5. Decision to recognize students:No. 3617/2018/QD-XHNV, dated December 4, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:Do not have

7. Thesis topic name:“Management of television thematic content of Ca Mau Radio and Television Station” (Survey of Ca Mau Radio and Television Station in 2019).

8. Major:JournalismCode:8320101-01-UD

9. Scientific instructor:Associate Professor, Dr. Vu Quang Hao, Institute of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of thesis results:

The research results of this thesis show a series of practical problems that Ca Mau Radio and Television Station must face to handle in the process of producing television specials. At the same time, these are well-founded suggestions for production teams as well as for those who hold the role of managing the production of thematic content at Ca Mau Radio and Television Station in the coming time. It will help some Radio and Television Stations in the region to identify the difficulties and advantages and find a specific direction for themselves in a content production scope that requires significant investment in human resources and finance, which is the production of television specials.

11. Practical application:

The research results of the thesis contribute to overcoming the limitations of the production of television specials of Ca Mau Radio and Television Station in the context of competition in press products and the public as today. Help managers at Radio and Television Stations have practical orientation for organizing the production of television specials to improve the quality of information to meet the needs of the audience.

The thesis can initially suggest some theoretical issues about the implementation process of thematic content management, which is an issue that is rarely mentioned in journalism documents in our country.

12. Further research directions:

The birth of the Internet has created a media revolution. In particular, multimedia communication has created and is creating significant challenges for today's television journalists. The trend of each press agency being able to own many different types from print newspapers, electronic newspapers to television, helps the public enjoy many benefits. That sets out the author's next research direction based on the research results of the thesis, which is to produce television specials of Ca Mau Radio and Television Station in the context of multimedia communication.

The main result of the research direction is to further improve the quality of the topics, better meeting the information needs of the public. Besides, improving the efficiency of operations and advertising revenue, one of the vital issues of the Radio and Television Station is to produce television topics in a new direction, keeping up with the trend of the times.

13. Published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name: TNgoc Luu Ly                              2. Sex:Female

3. Date of birth: August 16, 1981.           

4. Place of birth:Tran Van Thoi district, Ca Mau province.

5. Admission decision number:3617/2018/QD-XHNV,Dated:December 4, 2018 by The Principal of University of Social Sciences and Humanities, Hanoi National University.

6. Changes in academic process:No

7. Official thesis title:“Content Management on TV topics of Camau Radio and Television Station” (Survey on Camau Radio and Television Station in 2019).

8. Major:Journalism9. Code:8320101-01-UD

10. Supervisors:Associate Professor - Ph.D. Vu Quang Hao, Training Institute of Press and Communication, University of Social Sciences and Humanities, Hanoi National University.

11. Summary of the results on thesis:

The research results of this thesis show a series of practical problems that Camau Radio and Television Station has to deal with in the process of producing thematic programs on television. Besides, these are well-grounded suggestions for the production crew as well as for those who hold the role of managing thematic content production in Ca Mau Radio and Television Station in the coming time. It will help some local Radio and Television Stations to identify advantages and disadvantages as well as find their specific directions for a content production range that requires significant human and financial investment. That is thematic production on television.

12. Practical applicability in practice:

The research results contribute to overcoming the limitations of thematic production of Ca Mau Radio and Television with current competitions of press products and public viewers. They can help the station managers to have practical orientation for the organization and production of television topics, improve the quality of information to meet the needs of the audience.

The thesis may initially suggest a number of theoretical issues about the process of implementing thematic content management, which is a little mentioned issue in journalism literature in our country.

13. Further research directions:

The advent of the Internet has made a communication revolution. In particular, multimedia communication has been creating great challenges for television reporters today. The trend is that each press agency can own many different types from printed newspapers, TV electronic newspapers, which helps the public to enjoy many benefits. That is setting up the author's next research direction, based on the thesis research results, for thematic production of Ca Mau Radio and Television Station in the era of multimedia communication.

The result of the research direction is to further improve the quality of thematic programs, better meet the public information needs. In addition to improving operational efficiency and advertising revenue, one of the vital issues of Radio and Television Stations is to produce television thematic programs with new directions, catching up with the era trends.

14. Thesis-related publications: