TTLV: Nam Song Hau Television with the issue of shrimp industry development

1. Student's name: Hong Hai Duyen

2. Gender: Female

3. Date of birth: October 6, 1977

4. Place of birth: Ward 3, Bac Lieu city, Bac Lieu province

5. Decision to recognize students: Decision 3617/2018/QD-XHNV, dated December 4, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:

7. Thesis topic: Nam Song Hau Television with the issue of shrimp industry development

8. Major: Journalism; Code: 8320101-01-UD

9. Scientific advisor: Associate Professor, Dr. Bui Chi Trung

10. Summary of thesis results:

The thesis has clarified the current situation of propaganda work on the issue of developing the Vietnamese shrimp industry on television in the South of Hau River to demonstrate the necessity of the press and television in disseminating the guidelines and policies of the Party, the State and local authorities on the development of the shrimp industry in the past and the future. From there, it highlights the important role of the press, especially television channels, in performing well the four functions of the press: information, education, supervision and social criticism, creating and reflecting public opinion. These functions are always associated with the four key issues of information and propaganda for the development of the Vietnamese shrimp industry. That is, propaganda about the potential natural conditions of the South of Hau River region in general, Bac Lieu, Ca Mau, Soc Trang in particular in adapting to the development of the shrimp industry effectively and sustainably; propaganda about the application of high technology in shrimp farming models, to create quality products, without chemical residues, antibiotics; Investing in developing the shrimp industry according to a systematic and value chain mindset, in which enterprises play a leading role and are the driving force of the entire value chain; Reorganizing production towards cooperation, linking small-scale production facilities to create large-scale concentrated raw material production areas, creating a focal point for linking with enterprises supplying input materials and consuming products.

In addition, the thesis has built a table of evaluation criteria, content, and form to serve as a basis for comparison, contrast, and comment on the quality of the program in the survey. In particular, it also specifically analyzed the forms of expressing propaganda content of each press genre to find the most suitable and effective propaganda method for the aquaculture sector.

First, the author clearly identifies four major issues that need to be recognized in propaganda work, which are the need to change to new propaganda methods to keep up with technology 4.0. Proactively master information, provide authentic, rich, quick, timely and accurate news to the people. Innovate highly interactive propaganda methods. Call for shared responsibility in propaganda work from specialized agencies and government levels from central to grassroots. In addition, the author also draws many lessons in the information and propaganda of the development of the Vietnamese shrimp industry on television, including identifying the target audience, closely following public needs, enhancing the interactive function of the press with the public and especially making efforts to apply scientific and technological advances and produce television works to enhance competitiveness with social networks, while providing the public with a practical, convenient, easy-to-follow and quality television channel.

The solutions for the program on shrimp industry development are the most important research results of the thesis. These are solutions aimed at improving the quality of the program as follows:

Local television needs to innovate content creation towards differentiated, in-depth, multi-dimensional, and highly competitive information works.

The proposed data journalism model is applied in the way of presenting propaganda works to avoid boredom because of commentary, instead of analyzing the problem scientifically and logically to convince the public.

Grasp public needs. Consider the press public as a partner of the press agency, a source of data and a source of press nourishment to improve communication efficiency. Build links between local radio and television stations to implement key communication programs to accelerate the development of the shrimp industry according to the national strategy.

Improving the quality of human resources: This proposal is not new, but extremely necessary, to enhance the responsibility and role of the leader in managing and assigning work. At the same time, reporters and editors must always innovate their thinking and working methods, avoid reporting and editing in a rut, lacking creativity to have many quality press products that bring the breath of life so that through press products, policies and guidelines quickly reach the public, changing people's awareness of the position and role of shrimp and the shrimp industry in the economy, contributing significantly to the dissemination of the Party and State's policies and guidelines on developing the Vietnamese shrimp industry to a new level.

11. Practical application:

12. Further research directions:

13. Published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name of the practitioner: Hong Hai Duyen

2. Gender: Female

3. Date of birth: October 6, 1977

4. Place of birth: Ward3, Bac Lieu City, Bac Lieu province.

5. Student recognition decision: Decision 3617/2018 / QD-XHNV, dated December 4, 2018 of the Rector of University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:

7. Title of thesis topic: Television Nam Song Hau with the problem of developing the shrimp industry

8. Major: Journalism; Code: 8320101-01-01-UD

9. Scientific instructors: Assoc.Prof. Dr. Bui Chi Trung - Director of the Institute of Information Technology and Communication Application.

10. Summary of the results of the thesis:

The thesis has clarified the status of propaganda on the development of Vietnam's shrimp industry on television in the South River Hau region to demonstrate the necessity of the press and television in disseminating policies books of the Party, State and local authorities at all levels on shrimp industry development in the past and coming time. Since then, to highlight the important role of the media, especially television channels in doing well the four functions of the media: information, education, social supervision and criticism, creation and criticism. photo public opinion.
These functions are always associated with 4 central issues of communication and propaganda for the development of Vietnam's shrimp industry. That is, propaganda about the potential of natural conditions of the South River Hau region in general, Bac Lieu, Ca Mau, Soc Trang in particular in adapting to the development of the shrimp industry effectively and sustainably; propaganda on the application of high technology in shrimp farming models to create quality products without residues of chemicals and antibiotics; To invest in the development of the shrimp industry according to the systematic and value chain thinking, in which enterprises play the leading and driving role of the whole value chain; Reorganizing production in the direction of cooperation, linking small production establishments to create large-scale concentrated raw material production areas to create a focal point to link with enterprises supplying input materials, and consuming products.

In addition, the thesis has built a table of evaluation criteria, content and form to serve as a basis for comparing, comparing and commenting on the quality of the program in the survey area. In particular, it also analyzes in detail the forms of the propaganda content of each type of press to find the most appropriate and effective propaganda for the aquatic sector.
First of all, the author clearly identified four major issues that need to be seen in propaganda, which is the need to change new propaganda ways to keep up with technology 4.0. Proactively owning information, providing information officially, abundantly, quickly, promptly and accurately to the people. Innovating highly interactive communication methods. Call on the community to be responsible for propaganda from specialized agencies, authorities at all levels from the central to grassroots levels. In addition, the author also draws many lessons learned in propagating the development of Vietnam's shrimp on television waves, in which industry, identifying the target public, following the public's needs, increases enhancing the interactive function of the press towards the public and especially efforts to make the application of scientific and technological advances and the production of television works to enhance competitiveness with genres the social network, at the same time, to provide the public with a convenient, practical and quality TV channel.

The solutions for the program with the content of the development of the shrimp industry are the most important research results of the thesis, These are the solutions aimed at improving the quality of the program as follows:

Local television needs to innovate content in the direction of highly competitive and highly specialized information works.

The proposed data journalism model is implemented in the way of presenting propaganda works to avoid the boredom of commenting instead of analyzing the problem in a scientific and logical way to convince the public.

Capture the needs of the public. See the public press as a partner of the press, as a source of data and a source of nurturing media to improve communication efficiency. To build a link between the system of local television stations in order to carry out key and key communication programs to speed up the shrimp industry development progress according to the national strategy.

Improving the quality of human resources: This proposal is not new, but extremely necessary, to strengthen the responsibility and role of the head in the management and assignment of work. At the same time, for reporters, editors must always innovate their way of thinking, avoid journalism, edit according to a track, lack of creativity to have many quality journalism products that breathe life to Through media products, policies quickly reached the public, changing people's perceptions about the position and role of shrimp, the shrimp industry in the economy, making an important contribution to disseminating the Party and State's undertakings and policies on the development of Vietnam's shrimp industry to a new height.

11. Practical applicability in practice:

12. Further research directions:

13. Published works related to the thesis: