TTLV: Southern Hau River Television and the issue of shrimp industry development.

1. Student's full name: Hong Hai Duyen

2. Gender: Female

3. Date of birth: October 6, 1977

4. Place of birth: Ward 3, Bac Lieu City, Bac Lieu Province

5. Decision on student admission: Decision 3617/2018/QD-XHNV, dated December 4, 2018, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:

7. Thesis title: Southern Hau River Television and the issue of shrimp industry development.

8. Major: Journalism; Code: 8320101-01-UD

9. Scientific supervisor: Assoc. Prof. Dr. Bui Chi Trung

10. Summary of the thesis results:

This thesis clarifies the current state of propaganda on the development of Vietnam's shrimp industry on regional television in the Southern Mekong Delta to demonstrate the necessity of the press and television in disseminating the policies and guidelines of the Party, State, and local authorities on shrimp industry development in the past and in the future. From this, it highlights the important role of the press, especially television channels, in fulfilling the four functions of journalism: information, education, social monitoring and criticism, and creating and reflecting public opinion. These functions are always linked to four key issues in information and propaganda for the development of Vietnam's shrimp industry. These are: promoting the potential of the natural conditions of the Southern Mekong Delta region in general, and Bac Lieu, Ca Mau, and Soc Trang in particular, in adapting to the effective and sustainable development of the shrimp industry; promoting the application of high technology in shrimp farming models to create quality products free from chemical and antibiotic residues; Investing in the development of the shrimp industry should be based on a systems thinking approach and value chain principles, where businesses play a leading role and are the driving force of the entire value chain; reorganizing production towards cooperation and linkages among small-scale production facilities to create large-scale concentrated raw material production areas, forming a hub for linking with businesses supplying input materials and consuming products.

Furthermore, the thesis developed a set of evaluation criteria, content, and format to serve as a basis for comparison, contrast, and commentary on the quality of the programs within the surveyed scope. In particular, it specifically analyzed the forms of content presentation in each journalistic genre to find the most appropriate and effective methods of communication for the aquaculture sector.

First, the author clearly identifies four major issues that need to be addressed in communication work: the need to change communication methods to keep pace with Industry 4.0; proactively taking control of information, providing official, rich, timely, and accurate news to the people; innovating communication methods with a high degree of interaction; and calling for shared responsibility in communication work from specialized agencies and all levels of government, from central to local. Furthermore, the author also draws many lessons learned in disseminating information about the development of Vietnam's shrimp industry on television. These include identifying the target audience, closely following public needs, enhancing the interactive function of the press with the public, and especially striving to apply scientific and technological advancements in television production to improve competitiveness with social media platforms, while simultaneously providing the public with a practical, convenient, easy-to-watch, and high-quality television channel.

The solutions for the program focusing on shrimp industry development are the most important research findings of this thesis. These solutions aim to improve the quality of the program as follows:

Local television channels need to innovate and create content that is distinctive, in-depth, multi-faceted, and highly competitive.

The proposed data-driven journalism model should be applied to the presentation of propaganda works to avoid monotony from commentary, instead focusing on scientific and logical analysis of issues to persuade the public.

Understanding public needs and viewing the media audience as partners of media organizations, as sources of data and resources to nurture journalism, is crucial for enhancing communication effectiveness. Building linkages between local broadcasting stations is essential for implementing key communication programs to accelerate the development of the shrimp industry in line with the national strategy.

Improving the quality of human resources: This proposal is not new, but it is extremely necessary to strengthen the responsibility and role of leaders in managing and assigning tasks. At the same time, reporters and editors must constantly innovate their thinking and working methods, avoiding formulaic and uncreative approaches to journalism and editing. This will lead to more high-quality journalistic products that reflect real life, enabling policies and guidelines to quickly reach the public, changing people's perceptions of the position and role of shrimp and the shrimp industry in the economy, and making a significant contribution to disseminating the Party and State's policies on developing Vietnam's shrimp industry to a new level.

11. Practical applications:

12. Future research directions:

13. Published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name of the practitioner: Hong Hai Duyen

2. Gender: Female

3. Date of birth: October 6, 1977

4. Place of birth: Ward3, Bac Lieu City, Bac Lieu province.

5. Student recognition decision: Decision 3617/2018 / QD-XHNV, dated December 4, 2018 of the Rector of University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:

7. Title of thesis topic: Television Nam Song Hau with the problem of developing the shrimp industry

8. Major: Journalism; Code: 8320101-01-01-UD

9. Scientific instructors: Assoc.Prof. Dr. Bui Chi Trung - Director of the Institute of Information Technology and Communication Application.

10. Summary of the results of the thesis:

The thesis has clarified the status of propaganda on the development of Vietnam's shrimp industry on television in the South River Hau region to demonstrate the necessity of the press and television in disseminating policies books of the Party, State and local authorities at all levels on shrimp industry development in the past and coming time. Since then, to highlight the important role of the media, especially television channels in doing well the four functions of the media: information, education, social supervision and criticism, creation and criticism. photo public opinion.
These functions are always associated with 4 central issues of communication and propaganda for the development of Vietnam's shrimp industry. That is, propaganda about the potential of natural conditions of the South River Hau region in general, Bac Lieu, Ca Mau, Soc Trang in particular in adapting to the development of the shrimp industry effectively and sustainably; propaganda on the application of high technology in shrimp farming models to create quality products without residues of chemicals and antibiotics; To invest in the development of the shrimp industry according to the systematic and value chain thinking, in which enterprises play the leading and driving role of the whole value chain; Reorganizing production in the direction of cooperation, linking small production establishments to create large-scale concentrated raw material production areas to create a focal point to link with enterprises supplying input materials, and consuming products.

In addition, the thesis has built a table of evaluation criteria, content and form to serve as a basis for comparing, comparing and commenting on the quality of the program in the survey area. In particular, it also analyzes in detail the forms of the propaganda content of each type of press to find the most appropriate and effective propaganda for the aquatic sector.
First of all, the author clearly identified four major issues that need to be seen in propaganda, which is the need to change new propaganda ways to keep up with technology 4.0. Proactively owning information, providing information officially, abundantly, quickly, promptly and accurately to the people. Innovating highly interactive communication methods. Call on the community to be responsible for propaganda from specialized agencies, authorities at all levels from the central to grassroots levels. In addition, the author also draws many lessons learned in propagating the development of Vietnam's shrimp on television waves, in which industry, identifying the target public, following the public's needs, increases enhancing the interactive function of the press towards the public and especially efforts to make the application of scientific and technological advances and the production of television works to enhance competitiveness with genres the social network, at the same time, to provide the public with a convenient, practical and quality TV channel.

The solutions for the program with the content of the development of the shrimp industry are the most important research results of the thesis, These are the solutions aimed at improving the quality of the program as follows:

Local television needs to innovate content in the direction of highly competitive and highly specialized information works.

The proposed data journalism model is implemented in the way of presenting propaganda works to avoid the boredom of commenting instead of analyzing the problem in a scientific and logical way to convince the public.

Capture the needs of the public. See the public press as a partner of the press, as a source of data and a source of nurturing media to improve communication efficiency. To build a link between the system of local television stations in order to carry out key and key communication programs to speed up the shrimp industry development progress according to the national strategy.

Improving the quality of human resources: This proposal is not new, but extremely necessary, to strengthen the responsibility and role of the head in the management and assignment of work. At the same time, for reporters, editors must always innovate their way of thinking, avoid journalism, edit according to a track, lack of creativity to have many quality journalism products that breathe life to Through media products, policies quickly reached the public, changing people's perceptions about the position and role of shrimp, the shrimp industry in the economy, making an important contribution to disseminating the Party and State's undertakings and policies on the development of Vietnam's shrimp industry to a new height.

11. Practical applicability in practice:

12. Further research directions:

13. Published works related to the thesis: