1. Student's full name: Hoang Thi Thu Uyen 2. Gender: Female
3. Date of birth: April 30, 1996
4. Place of birth: Dinh Hoa - Thai Nguyen
5. Decision on recognition of students No. 2948/QD-XHNV dated December 28, 2021 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process: Extend the study period by 6 months (December 29, 2023 – June 28, 2024)
7. Thesis topic: Promoting tourist destinations in Vietnamese aviation magazines (Survey on two magazines: Look of Bamboo Airways and Heritage of Vietnam Airlines)
8. Major: Journalism (applied orientation), code: 8320101.01.UD
9. Scientific advisor: Associate Professor, Dr. Pham Hong Long, Head of Tourism Studies Department, University of Social Sciences and Humanities, Vietnam National University, Hanoi
10. Summary of thesis results:
The thesis has conducted research on the basis of systematizing theories related to the topic, forming a theoretical framework for the issue of promoting tourist destinations in aviation magazines Look and Heritage.
Through the survey, the thesis proposes a number of solutions and recommendations focusing on three main aspects: improving content quality, using modern technology and media, and cooperating with tourism partners and tourism management agencies. At the same time, through in-depth interviews, two main recommendations for Heritage and Look magazines to improve the promotion of Vietnam tourism include: First, diversifying content by exploring and introducing new, less-known destinations, helping to create uniqueness for the magazine and promote tourism to areas that are not yet widely known to the public. Second, increasing reader interaction and participation in content creation, by encouraging them to submit articles, photos or videos about their travel experiences, thereby creating an active and interactive reader community.
11. Practical application: (if any)
After accurately assessing the current situation, the thesis proposes solutions to improve tourism destination promotion activities in two prominent magazines. In addition, the study emphasizes the importance of tourism communication and promotion, especially in the aviation industry and aviation magazines. This study allows other aviation magazines in Vietnam to improve their quality and efficiency of operations. The thesis also proposes new methods to improve communication efficiency and encourage the production of high-quality, attractive and practical press content.
12. Further research directions: (if any)
Inheriting the issues that have been studied and researched through the results of the survey, analyzing and evaluating the current status of the quality of tourism destination promotion in aviation magazines, especially Look and Heritage, from there aiming at measures and solutions, along with recommendations to improve and develop attractive content that is suitable for the target audience of each magazine.
13. Published works related to the thesis:
(list projects in chronological order if available)
INFORMATION ON MASTER'S THESIS
1. Full name Hoang Thi Thu Uyen 2. Sex: Female
3. Date of birth: April 30, 1996
4. Place of birth: Dinh Hoa, Thai Nguyen
5. Admission decision number: 2948/QD-XHNV Dated: December 28, 2021
6. Changes in academic process: Extend the course for 6 months (December 29, 2023 – June 28, 2024)
7. Official thesis title: Promoting tourism destinations in Vietnamese airlines' magazines (A Survey on Bamboo Airways' Look Magazine and Vietnam Airlines' Heritage Magazine)
8. Major: Journalism 9. Code: 8320101.01.UD
10. Supervisors: Assoc Prof. Dr. Pham Hong Long, VNU - University of Social Sciences and Humanities
11. Summary of the findings of the thesis:
The thesis has conducted research based on systematizing the theoretical aspects related to the topic, forming a theoretical framework for the issue of promoting tourist destinations in Look and Heritage in-flight magazines.
Through surveys, the thesis proposes several solutions and recommendations focused on three main aspects: improving content quality, utilizing modern technology and media tools, and collaborating with tourism partners and management agencies. Additionally, through in-depth interviews, two main recommendations for Heritage and Look magazines to enhance the promotion of tourism in Vietnam include: Firstly, diversifying content by exploring and introducing new, lesser-known destinations, thus creating uniqueness for the magazines and promoting tourism to less popular areas. Secondly, increase reader interaction and participation in content creation by encouraging them to submit articles, photos, or videos of their travel experiences, thereby creating an active and interactive reader community.
12. Practical applicability, if any:
After accurately assessing the current situation, the thesis proposes solutions to improve the promotional activities for tourist destinations in two prominent magazines. The study also emphasizes the importance of communication and tourism promotion, especially in the aviation industry and magazines. This research enables other aviation magazines in Vietnam to enhance their quality and operational effectiveness. The thesis also suggests new methods to improve communication efficiency and encourage producing high-quality, appealing, and practical journalistic content.
13. Further research directions, if any:
Building on the issues explored and researched through the results of surveys and analysis, this evaluates the current state of destination marketing quality in in-flight magazines. From this, the focus shifts to various measures and recommended solutions aimed at enhancing and developing engaging and relevant content for the target audience of each magazine.
14. Thesis-related publications: ..........................................................................................
