Information about the thesis "The Impact of Journalism on Businesses" by graduate student Nguyen Thanh Huong, majoring in Journalism.1. Student's Full Name: Nguyen Thanh Huong 2. Gender: Female 3. Date of Birth: February 13, 1974 4. Place of Birth: Hanoi 5. Decision No. 2551/2007/QD-XHNV-KH&SDH dated November 2, 2007, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis Title: The Impact of Journalism on Businesses 8. Major: Journalism. Code: 60.32.01 9. Scientific Advisor: Dr. Nguyen Thi Thoa - Print Journalism Department - Academy of Journalism and Communication 10. Summary of Thesis Results: The thesis outlines an information landscape aimed at serving the target audience, primarily businesses, followed by the general public. This thesis has analyzed in depth the impact of the press on businesses, both positively and negatively. On the positive side, the press has informed and publicized issues of concern to businesses, such as market conditions, prices, business management methods, promoting exemplary businesses and entrepreneurs, and criticizing dishonest businesses. Through the information obtained from the press, businesses have made adjustments to their production activities. This demonstrates the important role the press plays in the operations of businesses. However, alongside these positive aspects, when reporting on businesses, the press still makes mistakes such as providing false or misleading information due to the journalist's lack of professionalism. These errors cause businesses to struggle or face difficulties, especially in selling their products in the market, and in some cases, can even lead to the demise of a business. During the process of researching and writing articles about businesses, some journalists approach businesses with ulterior motives and ulterior motives, causing many businesses to have a different view of journalism and to doubt the ethics of journalists. Based on this research, the thesis boldly proposes recommendations to help journalists work more efficiently and disseminate information more effectively. Journalists urgently need state management agencies to issue specific documents guiding the process of contacting and gathering information from businesses, and providing guidance on what content is most effective for disseminating information to businesses. This is also crucial because we currently lack any document that clearly encourages or facilitates the media's dissemination of information about businesses, nor does it address how to disseminate information effectively. Furthermore, to improve the dissemination of information about businesses through the media, relevant agencies should also guide media organizations in establishing mechanisms for cooperation with businesses. Perhaps the regulatory body should issue sanctions to handle cases where businesses obstruct press information or where the press provides inaccurate information about businesses. 11. Practical application: The thesis has suggested directions that the press should focus on informing and promoting businesses, such as market conditions, prices, business management methods, introducing and encouraging exemplary businesses and entrepreneurs, criticizing businesses that engage in dishonest practices, etc. In addition, the thesis also points out common mistakes that the press should avoid to make information more effective, such as hasty, incomplete, sometimes inaccurate information, and seeking out businesses for articles with ulterior motives... 12. Future research directions: The press in general, and economic newspapers in particular, always aspire to meet the diverse and multifaceted information needs of businesses and entrepreneurs with timely and accurate information from state management agencies as well as from businesses themselves. The press also aspires to be a "bridge" for the cooperation and development of the Vietnamese business community in the future. To achieve this, the press also needs cooperation from businesses. Here, the thesis "The Impact of the Press on Businesses" focuses only on the one-way aspect: the press's impact on businesses. However, it also somewhat suggests research in the opposite direction: the impact of businesses on the press, or another direction: the relationship between the press and businesses. 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thanh Huong 2. Sex: Female 3. Date of birth: February, 13th, 1974 4. Place of birth: Ha Noi 5. Admission decision number: 2551/2007/QD-XHNV-KH&SĐH - Dated: November, 2nd, 2007 of Head Master of College of Sciences and Humanities 6. Changes in academic process: no 7. Official thesis title: Press influence on enterprises 8. Major: Journalism 9. Code: 60.32.01 10. Supervisors: Dr. Nguyen Thi Thoa - Department of Press - Academy of Journalism and Communication 11. Summary of the findings of the thesis: The thesis outlines an information panorama for readers that are firstly enterprises and next people. The thesis focuses on press influence on enterprises in active and negative aspects. In active aspect, press informs issues that enterprises are interested in market situation, price, enterprise management, the typical enterprises, critique deceitfully - worked enterprises ... Through information printed on press, enterprises have changed their production activities, confirming that press has played an important role to enterprise's activities. Besides the active aspect, the press has made mistakes such as false or mistaken information due to the journalist's bad proficiency so the enterprises face the difficulties on good consumption, even can kill enterprises. In the collecting information, journalists sometimes come to enterprises with a motive. It's a reason that some enterprises have a strange look with journalists, even they suspect journalist's morality. Through the research process, the thesis has given the petition that helps journalists in informing more effectively. The journalists need the state's relevant body promulgate the detailed documents on contacting and collecting information from enterprises. It is very necessary because there is no document that encourages journalists or creates more conditions for effectively propagating about enterprises. Besides that, the newspaper offices need the Government issues policy on dealing with enterprises that obstruct journalists or incorrectly inform on enterprises. 12. Practical applicability, if any: The thesis points out some that press should focus on propagating to enterprises as market situation, price, enterprise management solutions, the typical enterprises, critique deceitfully - ways enterprises work. The thesis also shows mistakes that journalists need to avoid from informing incorrectly and writing with a motive... 13. Further research directions, if any: The press, especially the economic press expects to meet the enterprise's diversified demand with the timely and correct information from state's relevant body and enterprises. Press also wants to become a bridge for cooperating and developing the enterprise community in the future. Therefore, press needs the enterprise's support. Thesis titled: “Press influence on enterprises” focuses on researching the way that press influenced enterprises. However, the thesis also opens another research way. It is influence enterprise on press or creating the relationship between enterprise and press. 14. Thesis-related publications: None
