Thesis information "The impact of the press on businesses" by HVCH Nguyen Thanh Huong, majoring in Journalism.1. Full name of student: Nguyen Thanh Huong 2. Gender: Female 3. Date of birth: February 13, 1974 4. Place of birth: Hanoi 5. Decision to recognize student No.: 2551/2007/QD-XHNV-KH&SĐH dated November 2, 2007 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes in the training process: none 7. Thesis topic: The impact of the press on businesses 8. Major: Journalism. Code: 60.32.01 9. Scientific supervisor: Dr. Nguyen Thi Thoa - Faculty of Print Journalism - Academy of Journalism and Communication 10. Summary of the results of the thesis: The thesis has outlined the information picture to serve the readers, first of all, businesses, and then the general public. The thesis has analyzed in depth the impact of the press on businesses in both positive and negative aspects. On the positive side, the press has informed and promoted issues that businesses are interested in such as market situation, prices, business management methods, introduced and encouraged typical businesses and entrepreneurs, criticized businesses that do business dishonestly, etc. Through the information in the press that businesses grasp, the businesses themselves have made adjustments to their production activities. This proves that the press has played an important role in the operations of businesses. Besides the positive aspects, when providing information about businesses, the press still makes mistakes such as false information, confusing information due to the professionalism of journalists. These things make businesses struggle, or have difficulties, especially in consuming products on the market, even carelessly leading to killing businesses. In the process of researching and writing articles about businesses, some journalists come to businesses with ulterior motives and intentions, causing many businesses to have a different view of the press, and they doubt the ethics of journalists. From the above research practice, the thesis has strongly proposed recommendations to help journalists work more conveniently and propagate more effectively. The team of journalists really needs the State management agency to issue specific documents guiding the process of contacting and exploiting information from businesses, and guiding what content of information and propaganda for businesses is effective. This is also extremely necessary because we have not issued any documents specifically stating the encouragement or facilitation of the press to propagate about businesses, nor have we mentioned specific instructions on how to propagate effectively. Or to do a good job of propagating information about businesses in the press, the authorities also guide the press in building a coordination mechanism with businesses. Or should the management agency issue sanctions to handle cases where businesses obstruct press information or the press provides false information about businesses? 11. Practical applicability: The thesis has suggested directions in which the press needs to focus on informing and propagating to businesses such as market situation, prices, business management methods, introducing and encouraging typical businesses and entrepreneurs, criticizing businesses that do business dishonestly... Besides, the thesis also points out common mistakes that the press needs to avoid to make information more effective such as hasty, incomplete, sometimes inaccurate information, finding businesses to write articles based on motives... 12. Further research directions: The press in general and economic newspapers in particular always hope to meet the diverse and multi-dimensional information needs of businesses and entrepreneurs with timely and accurate information from state management agencies as well as from businesses. The press also always wants to become a "bridge" for the cooperation and development of the Vietnamese business community in the future. To do so, the press also needs cooperation from businesses. Here, the thesis "The impact of the press on businesses" only focuses on researching the one-way aspect of the press on businesses. However, it also partly suggests a research direction in the opposite direction, which is the impact of businesses on the press, or another direction is the relationship between the press and businesses. 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thanh Huong 2. Sex: Female 3. Date of birth: February, 13th, 1974 4. Place of birth: Ha Noi 5. Admission decision number: 2551/2007/QD-XHNV-KH&SĐH - Dated: November, 2nd, 2007 of Head Master of College of Sciences and Humanities 6. Changes in academic process: no 7. Official thesis title: Press influence on enterprises 8. Major: Journalism 9. Code: 60.32.01 10. Supervisors: Dr. Nguyen Thi Thoa - Department of Press - Academy of Journalism and Communication 11. Summary of the findings of the thesis: The thesis outlines an information panorama for readers that are firstly enterprises and next people. The thesis focuses on press influence on enterprises in active and negative aspects. In active aspect, press informs issues that enterprises are interested in market situation, price, enterprise management, the typical enterprises, critique deceitfully - worked enterprises ... Through information printed on press, enterprises have changed their production activities, confirming that press has played an important role to enterprise's activities. Besides the active aspect, the press has made mistakes such as false or mistaken information due to the journalist's bad proficiency so the enterprises face the difficulties on good consumption, even can kill enterprises. In the collecting information, journalists sometimes come to enterprises with a motive. It's a reason that some enterprises have a strange look with journalists, even they suspect journalist's morality. Through the research process, the thesis has given the petition that helps journalists in informing more effectively. The journalists need the state's relevant body promulgate the detailed documents on contacting and collecting information from enterprises. It is very necessary because there is no document that encourages journalists or creates more conditions for effectively propagating about enterprises. Besides that, the newspaper offices need the Government issues policy on dealing with enterprises that obstruct journalists or incorrectly inform on enterprises. 12. Practical applicability, if any: The thesis points out some that press should focus on propagating to enterprises as market situation, price, enterprise management solutions, the typical enterprises, critique deceitfully - ways enterprises work. The thesis also shows mistakes that journalists need to avoid from informing incorrectly and writing with a motive... 13. Further research directions, if any: The press, especially the economic press expects to meet the enterprise's diverse demand with the timely and correct information from state's relevant body and enterprises. Press also wants to become a bridge for cooperating and developing the enterprise community in the future. Therefore, press needs the enterprise's support. Thesis titled: “Press influence on enterprises” focuses on researching the way that press influenced enterprises. However, the thesis also opens another research way. It is influence enterprise on press or creating the relationship between enterprise and press. 14. Thesis-related publications: None
