Thesis information "We and the public newsletter at FPT Corporation" by HVCH Mai Thi Lan Anh, majoring in Journalism.1. Full name of student: Mai Thi Lan Anh 2. Gender: Female 3. Date of birth: March 22, 1981 4. Place of birth: Thai Binh 5. Decision to recognize student No.: 2551/2007/QD-XHNV-KH&SDH dated November 2, 2007 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi 6. Changes during the training process: None 7. Thesis topic: Newsletter We and the public at FPT Corporation 8. Major: Journalism; Code: 60.32.01 9. Scientific supervisor: Associate Professor, Dr. Mai Quynh Nam - Director of the Institute of Human Research 10. Summary of the results of the thesis: In chapter 1, the thesis has contributed to clarifying some theoretical issues about the type of newsletter and defining the role and position of newsletters in the communication system as well as for businesses today; pointing out the necessity of research on newsletters as well as their audiences. In addition, the thesis has provided the most basic information about FPT's We Newsletter - a newsletter with 15 years of experience and 10,000 audiences at FPT. Chapter 2 of the thesis delves into the FPT audience in the relationship of receiving information from the We Newsletter. Specifically, the thesis has studied the level and method of receiving information by the audience; the impact and effectiveness of the We Newsletter and the level of satisfaction of the FPT audience. These are the basic issues when studying the public in the relationship of media reception. Chapter 3 collects the public's evaluations and recommendations for this newsletter and at the same time presents some proposals of the thesis to contribute to improving the quality and effectiveness of the newsletter. 11. Practical applicability: In terms of practical significance, the thesis has analyzed and synthesized from the needs and evaluations of the FPT public, making feasible proposals so that the newsletter We can better meet the needs of the public. The thesis is also a source of quality reference materials for units and organizations planning to build newsletters; for lecturers and students of journalism, communication and sociology. 12. Further research directions: Researching the FPT public in major cities and FPT headquarters abroad, to see how the influence of geography, living and working conditions... affects the public in receiving the newsletter. 13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name : Mai Thi Lan Anh 2. Sex: Female 3. Date of birth: March 22, 1981 4. Place of birth: Thai Binh 5. Admission decision number: 2551/2007/QD-XHNV-KH&SDH Dated: Nov 2nd 2007. 6. Changes in academic process: None 7. Official thesis title: We Newsletter and the public at FPT 8. Major: Journalism 9. Code: 60.32.01 10. Supervisors: Associate Professor - Doctor Mai Quynh Nam, Chief of Humanity Researching Institute 11. Summary of the findings of the thesis: In the 1st session, the thesis has clarified some theoretical items of newsletter and its role in the communication system and in the businesses today. The thesis has also shown the importance of research for newsletter and its public. In addition, the thesis introduces basic information about the 15 – year - old Chung Ta Newsletter which has attracted more than 10,000 FPT readers. In the 2nd session, the thesis focus in surveying FPT public in the relation of getting We newsletter's information. In details, the thesis has researched how and to what level the public get information of Chung ta newsletter; the effect of Chung Ta newsletter and the satisfaction of FPT public. They're basic items of research for public in the relation of getting media communication. In the 3rd session, the thesis contains evaluations and comments of the public and the author's proposals in order to improve the newsletter's quality and effectiveness. 12. Practical applicability, if any: In terms of practical applicability, the thesis has analyzed and reviewed the FPT public' needs and comments, and proposed feasible solutions in order for us newsletter to meet the public need. It's also a reliable reference source for businesses who plan to start a newsletter; and for tutors and students of communication and social studies. 13. Further research directions, if any: Further research of FPT public at big cities and overseas FPT offices will be made to explore the influence of geography, living and working conditions… on how they get the newsletter information. 14. Thesis-related publications: None
