TTLV: Message about the campaign "Vietnamese people prioritize using Vietnamese goods" in the press in the Mekong Delta region

1. Student's full name:Nguyen Trung Hieu2. Gender: Male

3. Date of birth: March 10, 1965

4. Place of birth: Hanoi

5. Student recognition decision No. 3617/QD-XHNV, dated December 4, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: No

7. Thesis topic name:Message about the campaign "Vietnamese people prioritize using Vietnamese goods" in the press in the Mekong Delta region

8. Major: Journalism; 9.Code: 8320101-01-UD

10. Scientific advisor: Dr. Tran Thi Thu Nga, Journal of Political Theory and Communication. Academy of Journalism and Propaganda

11. Summary of thesis results:

The thesis is presented in 3 chapters:

- Chapter 1: Theoretical and practical basis of the message about the campaign "Vietnamese people prioritize using Vietnamese goods" in the press in the Mekong Delta region

- Chapter 2: Current status of communicating messages about the campaign "Vietnamese people prioritize using Vietnamese goods" in the press in the Mekong Delta region

- Chapter 3: Solutions to improve the quality of communication and messages about the campaign "Vietnamese people prioritize using Vietnamese products" in the press in the Mekong Delta region

The author introduces concepts such as: media, mass media, messages, types of press, messages, types of messages. Vietnamese goods and the Party and State's viewpoints on the campaign "Vietnamese people prioritize using Vietnamese goods". The Mekong Delta press has implemented the message of the campaign "Vietnamese people prioritize using Vietnamese goods". Specifically, Can Tho Daily Newspaper, Can Tho Radio and Television Station, Vinh Long Newspaper, Vinh Long Radio and Television Station, Ca Mau Newspaper, Ca Mau Radio and Television Station have built special pages, columns, topics... with many positive messages promoting the campaign "Vietnamese people prioritize using Vietnamese products"and received enthusiastic response from the people.

The author conducted a survey and researched the actual communication of messages of regional press agencies.Mekong Deltaas well as the process of receiving messages from readers with media messages about the campaign. The author analyzes the causes of achievements and the causes of limitations. The problem is raised regarding the current status of communicating the campaign's messages in the regional press.Mekong Delta.

The author proposes solutions to improve the quality of communication of messages about the campaign in the press in the Mekong Delta region such as: Solutions on content and methods of message communication in the Mekong Delta press, solutions on information and propaganda team, solutions on press audience.

12. Practical applicability: The solutions proposed are based on practical research at Can Tho Daily News, Can Tho Radio and Television Station, Vinh Long Newspaper, Vinh Long Radio and Television Station, Ca Mau Newspaper, Ca Mau Radio and Television Station. The research results can be applied to improve and enhance the quality and communication methods of the campaign message, which is increasingly spreading widely among the public and receiving positive public response.

13. Further research directions: From the research results, the author can expand the exploitation of the issue of monitoring and evaluating the process of message communication in the press system of the Mekong Delta region. The process of receiving, evaluating and responding to the public's communication messages of the press in the Mekong Delta region. From there, propose solutions for the press system in the Mekong Delta region to develop communication strategies, content, and form of each communication message to go into depth and spread widely to the public.

14. Published works related to the thesis: none

INFORMATION ON MATER'S THESIS

1.Full name: Nguyen Trung Hieu 2. Sex: Male

3. Date of birth: 10/03/1965

4.Place to visit: Ha Noi

5.Admission decision number: 3617/QD-XHNV Date: December 4, 2018

6. Change on academic process: none

7. The title of the thesis: The Message about the campaign “The Vietnamese has the priority of consuming Vietnamese products” in the MeKong Delta's Press

8. Major: Journalism 9. Code: 8320101-01-01-UD

10. Supervisors: Dr. Tran Thi Thu Nga, Journal of theory and propaganda, Journalism and propaganda academy

11. Summary of the findings of the thesis

The thesis is consist of three chapters:

- Chapter 1: the basic theory and practical message about “The Vietnamese has the priority of consuming Vietnamese products” in the MeKong Delta Press

- Chapter 2: Realistic Media message about the campaign “The Vietnamese has the priority of consuming Vietnamese products” in the MeKong Delta Press

- Chapter 3: Solutions to improve the quality of Media, message about the campaign “The Vietnamese have the priority of consuming Vietnamese products” in the MeKong Delta Press

To make it clear:

The author has introduced the concept likeMedia, Mass Media, message, types of journalism, types of message. Vietnamese products and the points of view of the community party and Vietnamese government about the campaign “The Vietnamese have the priority of consuming Vietnamese products.” The journalism of Me Kong Delta started the message about the campaign“The Vietnamese has the priority of consuming Vietnamese products”. Especially, Can Tho Newspaper, Can Tho Radio and Television, Vinh Long newspaper, Vinh Long Radio and Television, Ca Mau Newspaper, Ca Mau Radio and Television set up special pages, categories, thematic with positive message have propagated the campaign “The Vietnamese have the priority of consuming Vietnamese products” and received enthusiastic responses.

The author conducted survey to study realistic media messages of News agencies in Me Kong Delta as well as the process of receiving messages from readers about media messages about the campaign. The author analyzes the causes of achievements and limitations. Problems facing of realistic media message about the campaign in News agencies Me Kong Delta.

The author proposed solutions to improve the quality of media message about the campaign in Me Kong Delta Press like: solutions to the content and ways of propagating the message in Me Kong Delta Press, solutions to the staffs of information and propaganda, solutions to public press

12. Practical applicability: The given solutions based on actual research in Can Tho Newspaper, Can Tho Radio and Television, Vinh Long Newspaper, Vinh Long Radio and Television, Ca Mau Newspaper, Ca Mau Radio and Television. The results of the research can be applied to renovate and enhance the quality and ways of media message about the compaign that spread out more and more among the public and receive positive responses from the public

13. Further research direction: From the research results, the author can expand the exploitation of supervising the process of Media messages, estimating the process of Media messages in Me Kong Delta. The process of receiving, estimating, and giving feedback of the public toward Media message of the Press system in Me Kong Delta. From there, offering solution of News agencies to have their own solutions strategies Media Messages about the campaign deepen and spread out to all the community

14. Thesis-related publications: None