TTLV: Media promotion of local tourism on electronic newspapers in the Mekong Delta region

1. Student's full name: HUYNH THI HANH LINH 2. Gender: Female

3. Date of birth: October 15, 1988 4. Place of birth: Ben Tre

5. Student recognition decision No. 3617/2018/QD-XHNV, dated December 4, 2018 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: none

7. Thesis topic: Local tourism promotion communication on electronic newspapers in the Mekong Delta region.

8. Major: Journalism; Code: 8320101.01 (UD)

9. Scientific advisor: Associate Professor Dr. Do Chi Nghia - Editor-in-Chief of People's Representative Newspaper.

10. Summary of thesis results:

The thesis consists of 3 chapters:

-Chapter 1: Theory of tourism promotion communication and the role of the press in tourism promotion.

- Chapter 2: Current status of local tourism promotion communication on electronic newspapers in the Mekong Delta region.

- Chapter 3: Some solutions to improve the effectiveness of tourism promotion communication on electronic newspapers in the Mekong Delta region.

The thesis content clarifies the issues:

- Collection of theories related to tourism promotion communication, the role of the press in tourism promotion.

- State the methods of implementing tourism promotion communication at press agencies in the Mekong Delta region, the characteristics of electronic press products on the topic of promoting local tourism.

- Point out the opportunities and challenges of electronic newspapers in the new context; propose solutions to improve the quality of local tourism promotion communication on electronic newspapers in the Mekong Delta region.

11. Practical applicability: The solutions presented in the thesis all have practical applications.

12. Further research directions:

- Coordination between state tourism management agencies and press agencies to promote local tourism.

- The effectiveness of megastory in tourism promotion communication for modern press audiences.

13. Published works related to the thesis: none

INFORMATION ON MASTER'S THESIS

1. Full name: HUYNH THI HANH LINH 2. Sex: Female

3. Date of birth: October 15, 1988. 4. Place of birth: Ben Tre province

5. Admission decision number: 3617/2018/QD-XHNV, Dated: December 4, 2018

6. Changes in academic process: None

7. Official thesis title:Communication to promote local tourism of Mekong Delta region's online newspapers

8. Major: Journalism; Code: 8320101.01 (UD)

9. Supervisors: Associate Professor Doctor Do Chi Nghia

10. Summary of the findings of the thesis:

The thesis is divided into three chapters:

-Chapter 1: Theories of communication to promote local tourism and role of the press in promoting tourism.

-Chapter 2: Current situation of communication to promote local tourism in the Mekong Delta region's online newspapers.

-Chapter 3: Some solutions to improve the effectiveness of communication to promote local tourism in the Mekong Delta region's online newspapers.

To make it clear:

- System of theories of communication to promote tourism and role of the press in promoting tourism.

- Describe ways of implementing communication to promote local tourism at Mekong Delta region's online newspapers.

- Describe the opportunities and challenges of online newspaper in a new context. Some solutions to improve the effectiveness of online newspaper of communication to promote local tourism in the Mekong Delta region's online newspapers.

11. Practical applicability, if any: The solutions mentioned by the thesis are practically applicable.

12. Further research directions, if any:

- Collaborate between state management agencies in charge of tourism and press agencies to promote local tourism.

- The effect of “Megastory” in tourism promotion media to the modern press.

13. Thesis-related publications: None