TTLV: Promoting local tourism through online newspapers in the Mekong Delta region.

1. Student's full name: HUYNH THI HANH LINH 2. Gender: Female

3. Date of birth: October 15, 1988 4. Place of birth: Ben Tre

5. Decision No. 3617/2018/QD-XHNV dated December 4, 2018, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: none

7. Thesis title: Local tourism promotion through online newspapers in the Mekong Delta region.

8. Major: Journalism; Code: 8320101.01 (UD)

9. Scientific supervisor: Associate Professor Dr. Do Chi Nghia - Editor-in-Chief of Dai Dien Nhan Dan newspaper.

10. Summary of the thesis results:

The thesis consists of 3 chapters:

-Chapter 1: Theories of tourism promotion communication and the role of journalism in tourism promotion.

- Chapter 2: The current state of local tourism promotion and communication on online newspapers in the Mekong Delta region.

- Chapter 3: Some solutions to improve the effectiveness of tourism promotion and communication on online newspapers in the Mekong Delta region.

The thesis clarifies the following issues:

-A collection of theories related to tourism promotion communication, and the role of journalism in tourism promotion.

- To describe the methods of implementing tourism promotion communication at media agencies in the Mekong Delta region, and the characteristics of electronic media products on the topic of promoting local tourism.

- Highlight the opportunities and challenges of online newspapers in the new context; propose solutions to improve the quality of communication and promotion of local tourism on online newspapers in the Mekong Delta region.

11. Practical applicability: The solutions presented in this thesis are all practically applicable.

12. Future research directions:

- Coordinate between state tourism management agencies and media outlets to promote local tourism.

- The effectiveness of megastories in tourism promotion for the modern journalistic audience.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: HUYNH THI HANH LINH 2. Sex: Female

3. Date of birth: October 15, 1988. 4. Place of birth: Ben Tre province

5. Admission decision number: 3617/2018/QD-XHNV, Dated: December 4, 2018

6. Changes in academic process: None

7. Official thesis title:Communication to promote local tourism of Mekong Delta region's online newspapers

8. Major: Journalism; Code: 8320101.01 (UD)

9. Supervisors: Associate Professor Doctor Do Chi Nghia

10. Summary of the findings of the thesis:

The thesis is divided into three chapters:

-Chapter 1: Theories of communication to promote local tourism and role of the press in promoting tourism.

-Chapter 2: Current situation of communication to promote local tourism in the Mekong Delta region's online newspapers.

-Chapter 3: Some solutions to improve the effectiveness of communication to promote local tourism in the Mekong Delta region's online newspapers.

To make it clear:

- System of theories of communication to promote tourism and role of the press in promoting tourism.

- Describe ways of implementing communication to promote local tourism at Mekong Delta region's online newspapers.

- Describe the opportunities and challenges of online newspaper in a new context. Some solutions to improve the effectiveness of online newspaper of communication to promote local tourism in the Mekong Delta region's online newspapers.

11. Practical applicability, if any: The solutions mentioned by the thesis are practically applicable.

12. Further research directions, if any:

- Collaborate between state management agencies in charge of tourism and press agencies to promote local tourism.

- The effect of “Megastory” in tourism promotion media to the modern press.

13. Thesis-related publications: None