TTLV: Media coverage of local tangible cultural heritage in Ca Mau's press (Survey of print and online newspapers from June 2019 to June 2020)

1. Student's full name: Pham Quoc Rin 2. Gender: Male

3. Date of birth: March 19, 1988

4. Place of birth: Ta An Khuong, Dam Doi, Ca Mau.

5. Decision No. 3617/2018/QD-XHNV dated December 4, 2018, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process:

7. Thesis title: Communication about local tangible cultural heritage in Ca Mau press (Survey of print and online newspapers from June 2019 to June 2020)

8. Major: Journalism; 9. Code: 8320101-01-UD

10. Scientific supervisor: Associate Professor, Dr. Nguyen Thi Minh Thai.

11. Summary of the thesis results:

- This thesis focuses on examining the media coverage of local cultural heritage in Ca Mau, including tangible cultural heritage, through two media formats: print and online, from June 2019 to June 2020.

- Based on document surveys and the use of scientific research methods, this thesis highlights the current state of media coverage of local tangible cultural heritage in Ca Mau's press, highlighting its strengths and weaknesses. The thesis also places Ca Mau's cultural heritage in general, and local tangible cultural heritage in particular, within the context of cultural studies and journalism theories, thereby providing the most comprehensive and accurate perspective aimed at preserving and promoting the value of local cultural heritage.

- This thesis proposes solutions for local media in Ca Mau to enhance their role, position, and impact in communicating about the local tangible cultural heritage. Through this, the awareness of society and individuals regarding local tangible cultural heritage is comprehensively strengthened, forming the foundation for changing the actions of all levels, sectors, and community members in preserving and promoting the value of cultural heritage in Ca Mau.

- The thesis also boldly proposes a model for communicating local cultural heritage through local newspapers, which can be applied to improve the quality of communication so that local newspapers truly become an effective method for preserving and promoting the value of local tangible cultural heritage.

12. Practical Applicability: If the research findings of this thesis are applied to the operational model of the local press in Ca Mau province in particular, and local press in general, the quality of communication about cultural heritage will be improved in a positive and effective way. Furthermore, the communication model proposed in this thesis, if applied, will contribute to improving the overall quality of communication about cultural heritage by press agencies.

13. Further research directions: This thesis focuses on the media coverage of Ca Mau's local tangible cultural heritage. Further research could include the cultural heritage system in general; and more broadly, the issue of media coverage of cultural heritage.

14. Published works related to the thesis: None.

INFORMATION ON MASTER'S THESIS

1. Full name: PHAM QUOC RIN 2. Sex: MALE

3. Date of birth: March 19, 1988 4. Place of birth: TA AN KHUONG, DAM DOI, CA MAU

5. Admission decision number: 3617/2018/QD-XHNV; Dated: 4/12/2018, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process: None.

7. Official thesis title: Propaganda on local tangible heritages on newspapers in Ca MauSurvey (conducted with printed and electronic newspapers from June 2019 to June 2020)

8. Major: Journalism; 9. Code: 8320101-01-UD

10. Supervisors: Assoc. Prof. Ph.d. NGUYEN THI MINH THAI

11. Summary of the findings of the thesis:

- The thesis focuses on examining the local media coverage of Ca Mau's cultural heritages, including local tangible cultural heritages, through 2 types of press: printed and digital newspapers, from June 2019 to June 2020

- On the basis of examining data, using methods of scientific research, the thesis has highlighted the current situation of how the local press portrays the advantages and disadvantages of Ca Mau's tangible cultural heritages in their platforms. The thesis also places Ca Mau's cultural heritages in general, local tangible cultural heritage in particular in relation to the theory of culture, journalism, from which the most general and accurate view can be formed, which aims at preserving and promoting the value of cultural heritage in the locality.

- The thesis proposes solutions for the local media of Ca Mau to promote its role, position and influence towards the communications of tangible cultural heritages in the locality. Thereby, the awareness of the society and each individual about the local tangible cultural heritage is comprehensively strengthened, which will be the foundation for making changes to the actions of all parties, branches and each member of the community on conservation and promotion of cultural heritage values ​​in Ca Mau.

- The thesis also boldly proposes a communication model about local cultural heritages in the local press, which can be applied to improve the quality of communications so that the local press will become more effective in preserving and promoting the value of the local tangible cultural heritages.

12. Practical applicability, if any: If the research results of the thesis to be applied to the operating model of the newsroom of Ca Mau local press in particular and local press in general, the quality of communication on cultural heritage will be improved in a positive and effective direction. Not only that, the communication model proposed by the thesis, if applied, will contribute to improving press agencies's quality of communication on cultural heritage in general.

13. Further research directions, if any: The thesis only focuses on the media issues of how Ca Mau's press portrays Ca Mau's local tangible cultural heritage. More extended research that can be approached includes the system of cultural heritage in general and broad, media and press issues of cultural heritage.

14. Thesis-related publications: None available.