THESIS INFORMATION
1. Student's full name: Dinh Thi Thanh Hoai
2. Gender: Female
3. Date of birth: August 25, 1979
4. Place of birth: Vinh Phuc
5. Decision recognizing students of the QH-2012-X course No.: 1503/QD-XHNV-SDH, dated August 6, 2012, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: None
7. Thesis title: Communicating the message "Do not drink alcohol while driving" on online news websites.
8. Major: Journalism; Code: 60 32 01 01
9. Scientific supervisor: Dr. Nguyen Thanh Loi
10. Summary of the thesis results:
The topic of this thesis is: Communicating the message "Do not drink alcohol while driving" on online newspapers (surveying three online newspapers: Giao Thong Van Tai, VOV Online, and VietnamNet from June 2013 to June 2014). The thesis investigates and analyzes how the message "Do not drink alcohol while driving" is conveyed to clarify the effectiveness of this message transmission through these three online newspapers.
This thesis selects the most fundamental knowledge, presenting theoretical issues regarding online media communication to highlight the characteristics and role of online newspapers in social life. Through this, the author also examines the impact of the "no drinking" message on the public. The author primarily analyzes messages related to "drinking while driving," the writing style of news articles and reports, including an analysis of the content and form of each genre published in the three newspapers studied. Based on theoretical and practical issues, the author proposes several solutions and recommendations to further improve the quality of message delivery in the three online newspapers.
11. Practical applications: This thesis is a relatively comprehensive document on the "don't drink alcohol while driving" campaign on online news websites, serving as a reference for students, journalists, journalism trainers, and especially those interested in online news.
12. Future research directions: Continue to delve deeper into the "don't drink alcohol while driving" campaign across various media platforms, including online newspapers and other online publications, exploring different content topics, interviewing more journalists and experts, and expanding the scope of the survey to include more online newspapers for a more comprehensive overview.
13. Published works related to the thesis: None
INFORMATION OF THE THESIS
1. Full name of student: Dinh Thi Thanh Hoai
2. Gender: Female
3. Date of Birth: August 25th 1979
4. Place of birth: Vinh Phuc
5. Admission decision of the course: QH-2012-X No: 1503/QD/XHNV-SĐH, dated August 6th 2012 by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process: None
7. Name of the thesis: Message-based communication "Say no to alcohol when driving" in electronic newspaper
8. Major: Journalism; Code: 60 32 01 01
9. Academic supervisor: Dr. Nguyen Thanh Loi
10. Summary of finding of the thesis:
Topic of the thesis: Message-based communication "Say no to alcohol when driving" in electronic newspaper (conduct survey in three electronic newspapers: Transportation, vov online, vietnamnet from June 2013 – June 2014). The thesis research and analyze the way to convey the message "Say no to alcohol when driving" to clarify the effect of conveying this messages via three above-mentioned electronic newspapers.
The thesis has selected the most basic knowledge and raised the theorized issues of communication in electronic newspapers to show the nature and role of electronic newspapers in social life. The author also studies the effect of communication "say no to alcohol" on the masses. The author mainly analyzes messages related to "drinking and driving", way to write news articles, reports, especially the content and form of each category published in three above newspapers. On the basis of practical and theoretical problems, the author proposes some solutions and recommendations to further improve the quality of conveying messages for three above electronic newspapers.
11. The possibility of practical application: The thesis plays role as a relatively complete document on the message-based communication "Say no to alcohol when driving" in online electronic newspapers used as a reference for students, journalists, journalism trainers, especially for those being interested in online electronic newspapers.
12. The next research direction: Continue to go deeper into message-based communication "Say no to alcohol when driving" in online newspapers with different subjects; interview more journalists and experts; and expand the scope of survey on more online newspapers to draw a better overview.
13 Publications related to the thesis: No
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