TTLV: Communication in Vietnamese tourism businesses today (Survey of Saigontourist Travel Service Company and Hanoitourist Travel Company from January 2013 to June 2014)

MASTER'S THESIS INFORMATION

1. Student's full name: Nguyen Huong Thao 2. Gender: Female

3. Date of birth: November 20, 1988 4. Place of birth: Bac Giang

5. Student recognition decision No. 2797/QD-XHNV dated December 28, 2012 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic: Communication in Vietnamese tourism businesses today (Survey of Saigontourist Travel Service Company and Hanoitourist Travel Company from January 2013 to June 2014)

8. Major: Journalism; Code: 60 32 01 01

9. Scientific advisor: Dr. Nguyen Thi Thanh Huyen (University of Social Sciences and Humanities, Vietnam National University, Hanoi)

10. Summary of thesis results:

The thesis has pointed out the role of communication activities in the tourism business - a special business field and has an important position in the tourism industry. The communication department is very important to be able to undertake internal communication activities, brand communication, building an internet communication system, publications, press relations and crisis management... in the enterprise.

Through the study and survey of communication activities at two travel companies, Saigontourist Travel Service Company and Hanoitourist Travel Company, the thesis has evaluated the effectiveness of the communication department at travel companies as well as pointed out the advantages and limitations of communication activities in the practical operations of tourism businesses in our country today.

11. Practical applicability: Propose some feasible solutions and operating models to improve the quality of communication activities at travel agencies in particular and at Vietnamese tourism businesses today.

12. Further research directions: Social media in tourism

13. Published works related to the thesis: None

           INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Huong Thao 2. Sex: Female

3. Date of birth: November 20, 1988 4. Place of birth: Bac Giang

5. Admission decision number: 2797/QD-XHNV Dated December 28, 2012

6. Changes in academic process: No

7. Official thesis title: Communication in Vietnam tourism businesses (Surveying Saigontourist Travel Service Company and Hanoitourist Travel Company from January 2013 to June 2014)

8. Major: Journalism 9. Code: 60 32 01 01

10. Supervisors: PhD Nguyen Thi Thanh Huyen, Vietnam National University, Hanoi

11. Summary of the findings of the thesis:

This thesis has shown the role of media activities in business travel – business area which has a specific and important part in the tourism industry. Division communication is very important to be able to undertake the activities of internal communication, brand communication, building communication of internet system, publications, media relations and crisis management ... in business.

Through searching and investigating communication activities in the company Saigontourist Travel Service Company and Hanoitourist Travel Company, the thesis has some evaluations of the result of communication department in travel companies, as well as pointing out the advantages, limitations of communication activities in operating practices in the tourism companies in our country today.

12. Practical applicability, if any: Proposing some solutions and models which have the ability to improve the quality of communication activities in travel companies as well as tourism businesses Vietnam today.

13. Further research directions, if any: Tourism Communications and Social Media

14. Thesis-related publications: No