MASTER'S THESIS INFORMATION
1. Student's full name:Dinh Thi Hoai
2. Gender: Female
3. Date of birth: February 5, 1993
4. Place of birth: Thai Nguyen
5. Decision on recognition of students No. 2811/2016/QD XHNV dated August 18, 2016 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
7. Thesis topic name:Marketing communication of information and library products and services at the Learning Resource Center - Thai Nguyen University
8. Major: Information Science - Library Code: 60.32.02.03
9. Scientific instructor:Dr. Bui Thanh Thuy– Faculty of Library Information, University of Social Sciences and Humanities, Vietnam National University, Hanoi
10. Summary of thesis results:
Theoretically, on the basis of absorbing the achievements from previous scientific works, the thesis "Marketing communication of information products and services - libraries at the Learning Resource Center - Thai Nguyen University" has continued to research and provide some basic contents such as: the concept of marketing communication and related concepts, the communication process, media, influencing factors as well as criteria for evaluating the effectiveness of marketing communication.
In practice, the thesis has studied the current status of operations of 4 main media: Website, social networks (Facebook, Youtube), event organization and library instruction classes with aspects of implementation process, current status of influencing factors and commented on issues in each marketing media.
From the current state of media operations, the author has proposed a number of solutions to further improve the effectiveness of marketing communications, namely the group of solutions for news users, the group of solutions for media staff, and the group of solutions for media.
11. Practical application:
12. Further research directions:
13. Published works related to the thesis:
1. Dinh Thi Hoai (2018) “Marketing communication of information products and services - libraries at Thai Nguyen University Learning Resource Center” Journal of Science and Technology, Thai Nguyen University, vol. 183, no. 07, pp. 201-206
INFORMATION ON MASTER'S THESIS
1. Full name: Dinh Thi Hoai 2. Sex: Female
3. Date of birth: February 5, 1993 4. Place of birth: Thai Nguyen
5. Admission decision number: 2811/2016/QD XHNV Dated: August 18, 2016 of principal Hanoi University of Social Sciences and Humanities-Han Noi national university
6. Changes in academic process:
7. Official thesis title: Marketing promotion product and service information - library at the learning resource center of Thai Nguyen university
8. Major: Library information science Code: 60.32.02.03
9. Supervisors: PhD Bui Thanh Thuy, Information –Lybrary Department, Hanoi University of Social Sciences and Humanities-Ha Noi national university
10. Summary of the findings of the thesis:
Theoretically, on the basis of acquiring the achievements from the previous scientific works, the work "Marketing promotion product and services information - library at the Learning Resource Center - Thai Nguyen University" has continued to research and provide some basic content such as marketing communication concepts and related concepts, promotion process, medias, investigating factors as well as criteria for evaluating the effectiveness of marketing promotion.
In fact, the work has been studying the activity of the four media: Website, Social Networking (Facebook, Youtube), events and the manual class using library with the aspect the process, impact factor and commenting on the issue in each promotion media.
From the fact of the promotion media, the author has proposed a number of measures to further improve the effectiveness of marketing promotion, the user solution group, the promotion staff solution group and the promotion media solution group.
11. Practical applicability, if any:
12. Further research directions, if any:
13. Thesis-related publications:
1. Dinh Thi Hoai “Marketing promotion product and service information – library at the Learning resource center of Thai Nguyen university”, Journal of Science and Technology Thai Nguyen University, Vol 183, No 07, P.201-206
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