MASTER'S THESIS INFORMATION
1. Student's full name:Bui Thi Huong Giang
2. Gender: Female
3. Date of birth: October 5, 1991
4. Place of birth: Hoa Binh
5. Decision on recognition of students No. 2811/2016/QD-XHNV dated August 18, 2016 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
7. Thesis topic name:Press relations in building the image of Vietnam National University, Hanoi
8. Major: Journalism Code: 60.32.01.01
9. Scientific instructor:Associate Professor, Dr. Dinh Van Huong, Vietnam National University, Hanoi
10. Summary of thesis results:
The thesis analyzes the current situation and role of press relations activities in building and promoting the image of VNU. From there, evaluate the effectiveness of this work in the past and propose solutions to strengthen and improve the effectiveness of promoting the image of VNU in the press in the coming time, contributing to enhancing the prestige and position of VNU domestically and internationally.
11. Practical application:
The thesis is a theoretical reference document at research and training institutions on journalism and communication. The thesis contributes additional perspectives on the role of communication work, image building and promotion in agencies, organizations and enterprises; at the same time, it points out the current situation and proposes solutions to improve the effectiveness of this work in agencies, organizations and enterprises in general and VNU in particular.
In practice, the research results of the thesis are the basis for those who directly work in the field of communication, especially managers, to train, improve capacity and awareness for the team working in communication and image building.
12. Further research directions:
13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Bui Thi Huong Giang 2. Sex: Female
3. Date of birth: October 5, 1991 4. Place of birth: Hoa Binh
5. Admission decision number: No.2811/2016/QD-XHNV issued by the Rector of University of Social Sciences and Humanities, Vietnam National University Hanoi dated August 18, 2016.
6. Changes in academic process:
7. Official thesis title: The press relations' role in building the image of Vietnam National University, Hanoi
8. Major: Journalism Code: 60.32.01.01
9. Supervisors: Assoc.Prof.Dr. Dinh Van Huong – Vietnam National University Hanoi
10. Summary of the findings of the thesis:
The thesis analyzes the status and role of press relations in building and promoting the image of Vietnam National University, Hanoi (VNU). Also, it evaluates the effectiveness of this work in the previous time and proposes solutions to enhance the effectiveness of promoting the VNU's image in the press in the future, contributing to increase the prestige, status of VNU in the country and in the international arena.
11. Practical applicability, if any:
The thesis is a theoretical reference at research and training institutions in the field of journalism and communication. The study provides another point of view on the role of communication, image building and promotion in agencies, organizations and enterprises; at the same time, to present the current situation and propose solutions to improve the efficiency of this work in agencies, organizations, enterprises in general and VNU in particular.
Practically, the thesis' results are expected to be the basis for those who are directly involved in the field of communication, especially the managers interested in improving the capacity and awareness of media and image building team.
12. Further research directions, if any:
13. Thesis-related publications:
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