TTLV: Communication about the image of the country, people, and culture of Vietnam for overseas Vietnamese on foreign television channel VTC10 – NetViet

MASTER'S THESIS INFORMATION

1. Student's full name:Dang Thuy Lan

2. Gender: Female

3. Date of birth: November 8, 1987

4. Place of birth: Hat Lot town, Mai Son district, Son La province

5. Decision on recognition of students No. 2998/2013/QD-XHNV-SDH dated December 30, 2013 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic name:Communicating images of the country, people and culture of Vietnam to overseas Vietnamese on foreign television channel VTC10 – NetViet

8. Major: Journalism Code: 60.32.01.01

9. Scientific instructor:Dr. Truong Thi Kien, Deputy Editor-in-Chief of Political Theory and Communication Journal, Academy of Journalism and Communication.

10. Summary of thesis results:

The thesis focuses on research and gives some basic results as follows:

In chapter 1 - overview of the topic "Communication about the image of the country, people, and culture of Vietnam for overseas Vietnamese on the foreign television channel VTC10 - NetViet", the author focuses on solving some general theories about communication about the image of the country, people, and culture of Vietnam for overseas Vietnamese on the current VTC10 - NetViet television channel. In particular, the study focuses on presenting some concepts and roles of communication about the image of the country, people, and culture of Vietnam for overseas Vietnamese; Characteristics and needs of receiving information about the image of the country, people, and culture of Vietnam for overseas Vietnamese; capacity to respond to information for overseas Vietnamese in the current Vietnamese press; ... Notably, in chapter 1, the author focused on clarifying some requirements in communication about the image of the country, people, and culture of Vietnam for overseas Vietnamese on television such as requirements on content and form.

In chapter 2, based on a survey of the quantity, frequency, and content of programs introducing and communicating the image of the country, people, and culture of Vietnam on VTC10 - NetViet channel; in chapter 2, the author focused on clarifying the important contents, advantages, and successes in the content and form of communication about the image of the country, people, and culture of Vietnam to Vietnamese people abroad on VTC10 - NetViet through the fields of reflection, topics, genres, languages, broadcast times, transmission methods, etc.

Chapter 2 of the thesis also points out the limitations in the communication programs about the image of the country, people, and Vietnamese culture on the foreign television channel VTC10 - NetViet in both content and form such as the field of reflection, genre, topic - theme and language. The author believes that improving and enhancing the quality of the program is not only a demand of the public, but also a top priority, regular and continuous task of VTC10 - NetViet to maintain and promote the advantages of television in propaganda and mobilization of overseas Vietnamese in general and promoting and communicating the image of the country, people, and Vietnamese culture to the overseas Vietnamese community in particular.

In chapter 3, based on practical research and analysis of audience opinions in chapter 2, the author proposes a number of solutions to improve the quality of information and communication for overseas Vietnamese of programs on VTC10 - NetViet channel in general, especially communication programs about the image of the country, people and Vietnamese culture (Life Corner, National Culture, Documentary) in particular. According to the author, solutions to improve the quality of content, improve the form, and create a unique identity for overseas Vietnamese programs require a combination of the State, press agencies (VTC10 - NetViet TV channel) and a team of reporters and editors. The author also pointed out that VTC10 – NetViet channel needs to pay attention to researching technological innovation and conducting regular surveys of the public to meet the cultural information needs of overseas Vietnamese, successfully completing the mission of communicating the image of the country, people, and culture of Vietnam to the Vietnamese community abroad.

11. Practical application:

This is the first topic to systematically survey the current state of communication about the image of the country, people and culture of Vietnam through the programs "Life Corner", "National Culture" and "Documentary", broadcast on VTC10 - NetViet channel. Therefore, if successfully implemented, the topic can become a reference document for managers in planning foreign information policies, providing practical data, creating a basis for leaders of VTC television station, reporters, editors directly producing the program to consider adjusting and improving the quality of the programs "Life Corner", "National Culture" and "Documentary" in particular, and foreign television programs of VTC10 - NetViet in general. In addition, the thesis can also become a reference document for colleagues and journalism students at journalism training institutions.

12. Further research directions:

If possible, this thesis can also suggest many more in-depth research directions in the communication work about the image of the country, people, and culture of Vietnam for overseas Vietnamese on the foreign television channel VTC10 - NetViet: For example, about the language of images; about details in communication programs about the image of the country, people, and culture of Vietnam; the art of expression in communication programs about the image of the country, people, and culture of Vietnam for overseas Vietnamese on the television channel VTC10 - NetViet;...

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Master student's full name: Dang Thuy Lan2. Sex: Female

3. Date of birth: 08/11/19874. Place of birth: Mai Son district, Son La province

5. Postgraduate admission decision number: 2998/2013/QD-XHNV-SDH dated December 30, 2015 issued by the Rector of the University of Social Sciences and Humanities - Vietnam National University Hanoi

6. Changes in academic process: Nothing

7. Official thesis title: Promoting Images of Vietnamese Country, People and Culture Among Overseas Vietnamese on VTC10-NetViet Channel

8. Major: Newspapers and magazines Code: 60.32.01.01

9. Supervisor: Truong Thi Kien, Ph.D, Deputy Editor-in-Chief of the Magazine of Political Theories and Communication, Academy of Journalism and Communication

10. Summary of the findings of the thesis:

The thesis points out several findings as follows:

The first chapter entitled “Promoting images of Vietnamese country, people and culture among overseas Vietnamese on VTC10- NetViet Channel” presents the general information about the media and its function in promoting images of Vietnamese country, people and culture among overseas Vietnamese on VTC10- NetViet Channel, including basic notions, the roles of the media in promoting images of Vietnamese country, people and culture among overseas Vietnamese, characteristics and demand for information about images of Vietnamese country, people and culture among Vietnamese expatriates and the competence of the Vietnamese press in meeting this demand. In particular, the author discusses a number of requirements in promoting images of Vietnamese country, people and culture among overseas Vietnamese on TV in terms of content and format in the first chapter of the thesis.

In Chapter 2, the author analyzes the strong points of VTC10- NetViet Channel in promoting images of Vietnamese country, people and culture among overseas Vietnamese via her investigation of several channels on this channel, regarding their content and format shown in their, genre, language, broadcasting time and broadcasting method.

This Chapter also mentions weaknesses in programs designed to promote images of Vietnamese country, people and culture among overseas Vietnamese on VTC10- NetViet Channel in terms of content and format shown in their topics, genre and language. The author believes that the improvement of the TV program content is not only the requirement of the public but also the key task in need of constant and continuous implementation of VTC10- NetViet to maintain and promote the strengths of the television industry in keeping the Vietnamese updated on the information of their home country and promoting images of Vietnamese country, people and culture among overseas Vietnamese in particular.

In Chapter 3, the author presents a number of solutions to enhance the quality of the information conveyed via programs of VTC10- NetViet in general, especially programs featuring images of Vietnamese country, people and culture (“Corners of Life”, “Ethnic Culture” and “Documentary”) based on the analysis of TV viewers' ideas collected in the previous chapter. She believes that the cooperation of the State, the press agency (VTC10- NetViet Channel) and correspondents is a must in improving the content and format as well as creating the identity for programs designed for Vietnamese expatriates. The author also points out that VTC10- NetViet Channel had better pay greater attention to innovating its technology and conducted satisfaction surveys regularly to meet the information demand of Vietnamese expatriates and fulfill its mission of promoting images of Vietnamese country, people and culture among overseas Vietnamese.

11. Practical applicability:

This is the first master's degree thesis that investigates the situation of promoting images of Vietnamese country, people and culture among Vietnamese expatriates via such programs as “Corners of Life”, “Ethnic Culture” and “Documentary” on VTC10- NetViet. Therefore, if carried out successfully, the thesis will become a reliable reference document for policy makers and a source of information for leaders of the Vietnam Television Corporation (VTC), correspondents and editors working at the TV station to have proper adjustments to improve the quality of “Corners of Life”, “Ethnic Culture” and “Documentary” in particular and programs on VTC10- NetViet in general. In addition, the thesis may be a reference document for the author's colleagues and students at press schools and training units.

12. Further research directions:

The thesis is able to open up further studies in promoting images of Vietnamese country, people and culture among overseas Vietnamese on VTC10- NetViet, regarding the image language, details in programs promoting images of Vietnamese country, people and culture among overseas Vietnamese; the art shown in TV programs that promote images of Vietnamese country, people and culture among overseas Vietnamese on VTC10-NetViet.

13. Thesis-related publications: Nothing