TTLV: Bac Ninh Newspaper, Nhan Dan Newspaper and the public of Bac Ninh City

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Nguyen Thi Hoa

2. Gender: Female

3. Date of birth: November 20, 1988

4. Place of birth: Bac Ninh

5. Decision No. 2998/2013/QD-XHNV-SDH dated December 30, 2013, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing postgraduate students.

6. Changes in the training process: None

7. Thesis title:Bac Ninh Newspaper, Nhan Dan Newspaper and the public of Bac Ninh City

8. Major: JournalismCode: 60.32.01.01

9. Scientific supervisor:Assoc. Prof. Dr. Mai Quynh Nam– Institute for Human Studies

10. Summary of the thesis results:

The content of this thesis aims to study the reading habits of the public in Bac Ninh city regarding the two newspapers, Bac Ninh and Nhan Dan.

In Chapter I of the thesis, the author asserts that studying the public plays a particularly important role in mass media communication. The public is the target audience of journalism and media, but also simultaneously a source of creative inspiration and a creative resource for journalism. Journalism is a special commodity, and the public is the "customer" that influences the decision-making process in building the brand of journalism.

The author of this thesis has highlighted several characteristics of the public in Bac Ninh city within the current media environment; summarized the typical features of the two newspapers, Bac Ninh and Nhan Dan, their development and changes in content and form; and provided an overview of the natural, economic, and social conditions of Bac Ninh city and the characteristics of its public. From this, a better understanding of the needs and conditions for receiving the Bac Ninh and Nhan Dan newspapers by the public in Bac Ninh city is gained.

Chapter II of the thesis delves into the study and analysis of public reception in Bac Ninh City regarding the reading of Bac Ninh Newspaper and Nhan Dan Newspaper. Understanding the gender, age, education level, and occupation structure of the Bac Ninh City public, the author investigates the sources of reading, the level of newspaper purchases, the locations and frequency of reading, the methods, times, duration, and purposes of reading; the content commonly read; the exchange, sharing, and use of information after reading; and the interaction of the Bac Ninh City public with the two newspapers, Bac Ninh and Nhan Dan.

From the analysis, it can be seen that the public in Bac Ninh City still highly prioritizes print newspapers, namely Bac Ninh Newspaper and Nhan Dan Newspaper, often dedicating their free time to reading them. The percentage of people who pay to buy these two newspapers is low; most borrow them to read because they are primarily distributed free of charge. The study also indicates that the public in Bac Ninh City is particularly interested in political, economic, and current affairs information in these two newspapers due to their accuracy and reliability. Reading needs and content preferences vary depending on age, education level, occupation, and political status. The public in Bac Ninh City has shown interest in and satisfaction with the information in these two newspapers and actively participates in the information activities of Bac Ninh Newspaper and Nhan Dan Newspaper.

Based on practical observations and feedback, Chapter Three primarily focuses on analyzing the suggestions and desires of the public in Bac Ninh City regarding the two newspapers, Bac Ninh and Nhan Dan. These include the emphasis on the speed, timeliness, honesty, and accuracy of information, as well as the increased dissemination of information combating negativity and offering strong social critique. Through this analysis, the author proposes several specific and highly practical solutions tailored to the economic and social conditions, as well as the nature of the two newspapers, to help them overcome existing limitations and ultimately contribute to public satisfaction and attract a larger audience.

11. Practical applications of the thesis:

The author of this thesis hopes that the research results will contribute to the overall development of mass media research; helping the Bac Ninh and Nhan Dan newspapers further develop their strengths and overcome their limitations in order to continue improving the quality of print journalism in general and Party newspapers in particular. The author himself has also gained much experience to serve journalistic activities in the future.

12. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thi Hoa2. Gender: Female

3. Date of birth: 20/11/19884. Place of birth: Bac Ninh Province

5. Decision to recognize graduate students number: 2998/2013/QD-XHNV-SDH dated December 30, 2013 by the Rector of University of Social Sciences and Humanities.

6. Changes in academic process: No

7. Official thesis title: Bac Ninh newspaper, Nhan Dan and public Bac Ninh city

8. Major: JournalismCode: 60.32.01.01

9. Supervisors: Dr. Mai Quynh Nam, Ph.D. - Institute of Human Being Research

10. A summary of the results of the thesis:

The content of the thesis to study public Bac Ninh city with reading two newspapers and newspaper People Bac Ninh.

In the chapter I of the thesis, the writer states that: Studying the public plays a particularly important role in the activities of mass media. The public is the subject which the media and communication have influence on, however, it is also a source of inspiration and creativity resources of the journalism. Journalism is a product of special commodity and the public is the "customer" with the characteristic of creating influences to decide the brandname creation of journalism.

The thesis's writer highlights some characteristics of Bac Ninh city's public in the current media environment; provides an overview of typical features about Bac Ninh newspaper and People's newspaper, the development and changes in the content and form; an overview of the characteristics of natural, economic and social conditions of Bac Ninh City and public features in Bac Ninh city. Thereby, there is a better understanding about the needs and conditions of the public in Bac Ninh City in getting access to two newspapers: Bac Ninh newspaper and People's newspaper.

In Chapter II of the thesis, the writer goes into deep study and analysis about the reception of the public in Bac Ninh City toward reading People's newspaper. Understanding the structure of gender, age, educational level, main occupation of the public in Bac Ninh city, the writer goes into deep understanding about the sources of newspapers, level of buying newspapers, location and frequency of reading newspapers, method, time and duration of reading newspapers and purposes of reading newspapers; contents which are often read; the exchange, sharing and use of information after reading; interaction of the public in Bac Ninh city toward two newspapers: Bac Ninh newspaper and People's Newspaper.

From the above analysis, it can be seen that: The public in Bac Ninh city still take priority to Bac Ninh newspaper and People's newspaper, they often spend time reading newspapers in free time. The proportion of the residents who spend money on buying two these newspapers is low, the majority of them borrow them to read because these are two main newspapers that are issued free of charge. The study has also shown that the public in Bac Ninh city are particularly interested in information about politics, economics, current affairs in two newspapers by the accuracy and reliability.At different ages, educational level, occupation and political position, the demands of reading, contents and topics which the readers pay attention to are various. The public in Bac Ninh city has the concern, satisfaction with the information in both newspapers and they participates in information activities in Bac Ninh newspaper and People's newspaper.

Based on the assessment and collection of ideas, in the chapter III, the writer mainly focused on the analysis of the proposals, the desire of the public in Bac Ninh city towards two newspapers: Bac Ninh newspaper and People's newspaper in which the prominent features are quickness, timeliness, reliability, accuracy of information and strengthening the information which prevents negative problems and high social criticism. Thereby, the writer gives a number of specific solutions with highly practical features in line with socio-economic conditions as well as the nature of two newspapers to help these two newspapers overcome the existing limitations in order to contribute to achieve the satisfaction of the public and attract greater number of public.

11. Applicability of the thesis:

The thesis's writer hopes that the study's results will make general contributions to the development of mass media research; support Bac Ninh newspaper and People's newspaper to promote more strong points and overcome their limitations in order to improve the quality of newspapers in general and the Party's newspapers in particular. The writer also draws a lot of experience for press activities in the coming time.

12. The published works related to the thesis: None