1. Student's full name: BUI TUAN LINH: 2. Gender MALE
3. Date of birth: May 1, 1984
4. Place of birth: Hanoi
5. Decision to recognize students No. 2948/QD-XHNV December 28, 2021 of the PrincipalUniversity of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
(record the forms of change and the corresponding time)
7. Thesis topic name: Digital transformation issue on VTC1 channel, VTC Digital Television Station
8. Major: Journalism; Code: 8320101.01
9. Scientific advisor: Dr. Do Anh Duc, University of Social Sciences and Humanities
(Clearly state scientific title, academic degree, full name and working organization)
10. Summary of the thesis results: Digital transformation issues on VTC1 channel, VTC Digital Television Station
Chapter 1: Theoretical overview and overview of digital transformation in mass media in Vietnam.
Chapter 1 includes important fundamental theories of the thesis. This chapter focuses on clarifying general theoretical issues that affect the analysis of research activities in the following chapters as well as the entire thesis. Through the contents related to the research topic, the author has presented concepts and terms within the scope of the research topic such as: Concept of television, concept of digital transformation, digital television, concept of the Party and State's viewpoint on the issue of digital transformation with the press and media. Chapter 1 also clarifies issues related to digital transformation of the press, outlining the practical picture of digital transformation of the press today. The last part of the chapter presents the requirements and methods for evaluating the digital transformation process of a press agency, including: issues of technology and technical investment; issues of content production strategy; and issues of press economic development on the basis of digital transformation.
- Chapter 2: Current status of digital transformation at VTC1 and VTC channels.
In Chapter 2, the thesis focuses on solving practical survey problems of the research topic, aiming to answer questions raised about the purpose and tasks of the research. The author has deeply studied the current status of digital transformation content production at VTC1, specifically surveyed the above content of 78 deployed programs, in the Vietnam ON section - the only specialized program on Digital Transformation currently on television. The survey period is from March 2022 to October 2023. The author has classified groups of program content that are often mentioned about digital transformation such as: technology, artificial intelligence, national strategy, people, digital transformation in the press and digital transformation in localities.
- Chapter 3: Identify problems and propose key solutions to improve the quality of digital transformation on VTC1 channel.
Chapter 3 has summarized and raised issues in reflecting the digital transformation content of VTC1 Channel, as well as the digital transformation process of this Channel. VTC Station and VTC1 Channel are also facing common challenges in digital transformation, similar to many press agencies in Vietnam: awareness issues, human issues, technology and funding investment. content and management issues.
Based on the identification of the issues, the author of the thesis proposes a number of groups of solutions, focusing on 3 groups of solutions: human strategy, content strategy and technology strategy. in the digital transformation process of VTC Radio and VTC1 Channel in particular. The thesis also recommends that management levels pay attention to, support and invest in press units to implement the national strategy on digital transformation. The solutions are proposed based on in-depth interviews with journalists at VTC1 and based on the survey results in chapter 2 of the thesis.
11. Practical application:
With this study, the author hopes to contribute to a richer and more comprehensive understanding of the issue of digital transformation in journalism. In addition, the topic is also a reference for research activities related to television journalism and television programs.
The thesis can help leaders and managers of press and media have more basis to build and develop policies for businesses and individuals in accordance with the development of press. pine tree. This can also be a reference for scholars researching on this topic.
12. Further research directions: (if any)
13. Published works related to the thesis:
(list projects in chronological order if available)
INFORMATION ON THE MASTER'S THESIS
1. Student's full name: BUI TUAN LINH 2. Gender: Male
Date of birth: May 1st, 1984
Place of birth: Ha Noi
Admission decision No.: 2948/QD-XHNV dated December 28th, 2021, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
Changes during the training process: None
Thesis title: Digital Transformation in VTC1 channel, VTC Digital Television Station
Major: Journalism; Code: 8320101.01
Scientific supervisor: By Anh Duc, Ph.D., School of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
Summary of Thesis Findings: The thesis titled “Digital Transformation in VTC1 channel, VTC Digital Television Station” includes three chapters:
Chapter 1: Literature review and overview of digital transformation within news media in Vietnam.
Chapter 1 includes important foundational theories of the Thesis. This chapter focuses on clarifying general theoretical issues that influence the analysis of research activities in the following chapters, as well as the entire thesis. Through content related to the research topic, the author has stated concepts and terms within the research scope of the topic such as: Television concept, digital transformation concept, digital television, concept of Points of the Party and State on the issue of digital transformation with the press and media. Chapter 1 also clarified issues related to digital transformation of newspapers, generalizing the practical picture of digital transformation of newspapers today. The last part of the chapter raised the requirements as well as assessment methods for the digital transformation process of a press agency, including: technology and technical investment issues; content production strategy issues; and the issue of developing the press economy on the basis of digital transformation.
Chapter 2: The situation of digital transformation in VTC1 channel, VTC.
In chapter 2, the thesis focuses on solving practical survey problems of the research topic, to answer the questions raised about the purpose and tasks of the research. The author has delved into the current state of digital transformation content production at VTC1, specifically surveying the mentioned content of 78 implemented programs, in the section Vietnam ON - specialized program on Transformation The only number currently on television. Survey period is from March 2022 to October 2023. The author has classified groups of program content that are often mentioned about digital transformation such as: technology, artificial intelligence, national strategy, people, digital transformation in the press and digital transformation in localities.
Chapter 3: Identifying issues and recommedating main solutions for enhancing the quality of digital transformation process in VTC1 channel.
Chapter 3 has summarized and raised the issues raised in reflecting the digital transformation content of VTC1 Channel, as well as the digital transformation process of this Channel.VTC Station and VTC1 Channel are also facing common digital challenges, similar to many press agencies in Vietnam: awareness issues, human issues, technology, and funding investment. , content and administration issues.
Based on the identification of the problems posed, the author of the thesis proposes a number of solution groups, specifically focusing on three solution groups: human strategy, content strategy and technology strategy. in the digital transformation process of VTC Radio and VTC1 Channel in particular. The thesis also suggests that management levels pay attention, support and invest in press units in implementing the national strategy on digital transformation. Solutions are based on in-depth interviews with journalists at VTC1 and on survey results in chapter 2 of the thesis.
Practical Applicability:
With this research, the author hopes to contribute to a richer and more comprehensive understanding of the issue of digital transformation in the press. Besides, the topic will also be a reference for research activities related to television journalism and television programs.
The thesis can help leaders, press and media managers have more basis to build and develop policies for businesses and individuals in accordance with the development of media. pine. pine. This can also serve as reference material for scholars researching this topic.
Implications for Further Studies: (if any) .........................................................
Thesis-Related Publications: (if any) ..............................................................
(List them in chronological order, if any)
Author:VNU Media
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