1. Student's full name: BUI TUAN LINH 2. Gender: MALE
3. Date of birth: May 1, 1984
4. Place of birth: Hanoi
5. Decision to recognize students No. 2948/QD-XHNV dated December 28, 2021, by the Rector.University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
(Note the types of changes and the corresponding times)
7. Thesis title: The issue of digital transformation on VTC1 channel of VTC Digital Television.
8. Major: Journalism; Code: 8320101.01
9. Scientific supervisor: Dr. Do Anh Duc, University of Social Sciences and Humanities
(Please specify your scientific title, academic degree, full name, and workplace.)
10. Summary of thesis results: The issue of digital transformation on VTC1 channel of VTC Digital Television
Chapter 1: Theoretical Overview and Overview of Digital Transformation in Mass Media in Vietnam.
Chapter 1 covers the key theoretical foundations of the dissertation. This chapter focuses on clarifying general theoretical issues that influence the analysis of research activities in subsequent chapters as well as the entire dissertation. Through content related to the research topic, the author has presented concepts and terms within the scope of the research topic, such as: the concept of television, the concept of digital transformation, digital television, and the concept of the Party and State's viewpoint on digital transformation in journalism and media. Chapter 1 also clarifies issues related to the digital transformation of journalism, providing an overview of the current practical situation of digital transformation in journalism. The final part of the chapter outlines the requirements and methods for evaluating the digital transformation process of a media organization, including: issues of technology and technical investment; issues of content production strategy; and issues of developing the economics of journalism based on digital transformation.
- Chapter 2: The current state of digital transformation at VTC1 and VTC channels.
Chapter 2 of the thesis focuses on addressing the practical issues of the research topic, aiming to answer questions about the research objectives and tasks. The author delved into the current state of digital transformation content production at VTC1, specifically surveying the content of 78 programs that have been implemented, in the Vietnam ON section - the only current specialized program on digital transformation on television. The survey period was from March 2022 to October 2023. The author categorized the content groups of programs frequently mentioned regarding digital transformation, such as: technology, artificial intelligence, national strategy, people, digital transformation in the press, and digital transformation at the local level.
- Chapter 3: Identifying the problem and proposing key solutions to improve the quality of digital transformation on VTC1 channel.
Chapter 3 summarized and outlined the issues raised in reflecting the digital transformation of VTC1 Channel, as well as the channel's digital transformation process. VTC Television and VTC1 Channel are also facing common challenges regarding digital transformation, similar to many media organizations in Vietnam: issues of awareness, human resources, technology and investment funding, and issues related to content and management.
Based on the identified problems, the thesis proposes several groups of solutions, focusing particularly on three key areas: human resources strategy, content strategy, and technology strategy, in the digital transformation process of VTC Radio and VTC1 Channel in particular. The thesis also recommends that management levels pay attention to, support, and invest in media organizations implementing the national digital transformation strategy. These solutions are based on in-depth interviews with journalists at VTC1 and the survey results presented in Chapter 2 of the thesis.
11. Practical applications:
With this research, the author hopes to contribute to a richer and more comprehensive understanding of digital transformation in journalism. Furthermore, the topic serves as a reference for research related to television journalism and television programs.
This thesis can provide leaders and managers in the press and media with a basis for developing policies for businesses and individuals that are in line with the development of journalism. It can also serve as a reference for scholars researching this topic.
12. Future research directions: (if any)
13. Published works related to the thesis:
(List the works in chronological order if available)
INFORMATION ON THE MASTER'S THESIS
1. Student's full name: BUI TUAN LINH 2. Gender: Male
Date of birth: May 1, 1984
Place of birth: Hanoi
Admission decision No.: 2948/QD-XHNV dated December 28th, 2021, issued by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
Changes during the training process: None
Thesis title: Digital Transformation in VTC1 channel, VTC Digital Television Station
Major: Journalism; Code: 8320101.01
Scientific supervisor: By Anh Duc, Ph.D., School of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
Summary of Thesis Findings: The thesis titled “Digital Transformation in VTC1 channel, VTC Digital Television Station” includes three chapters:
Chapter 1: Literature review and overview of digital transformation within news media in Vietnam.
Chapter 1 includes important foundational theories of the Thesis. This chapter focuses on clarifying general theoretical issues that influence the analysis of research activities in the following chapters, as well as the entire thesis. Through content related to the research topic, the author has stated concepts and terms within the research scope of the topic such as: Television concept, digital transformation concept, digital television, concept of Points of the Party and State on the issue of digital transformation with the press and media. Chapter 1 also clarified issues related to digital transformation of newspapers, generalizing the practical picture of digital transformation of newspapers today. The last part of the chapter raised the requirements as well as assessment methods for the digital transformation process of a press agency, including: technology and technical investment issues; content production strategy issues; and the issue of developing the press economy on the basis of digital transformation.
Chapter 2: The situation of digital transformation in VTC1 channel, VTC.
In chapter 2, the thesis focuses on solving practical survey problems of the research topic, to answer the questions raised about the purpose and tasks of the research. The author has delved into the current state of digital transformation content production at VTC1, specifically surveying the mentioned content of 78 implemented programs, in the section Vietnam ON - specialized program on Transformation The only number currently on television. Survey period is from March 2022 to October 2023. The author has classified groups of program content that are often mentioned about digital transformation such as: technology, artificial intelligence, national strategy, people, digital transformation in the press and digital transformation in localities.
Chapter 3: Identifying issues and recommedating main solutions for enhancing the quality of digital transformation process in VTC1 channel.
Chapter 3 has summarized and raised the issues raised in reflecting the digital transformation content of VTC1 Channel, as well as the digital transformation process of this Channel.VTC Station and VTC1 Channel are also facing common digital challenges, similar to many press agencies in Vietnam: awareness issues, human issues, technology, and funding investment. , content and administration issues.
Based on the identification of the problems posed, the author of the thesis proposes a number of solution groups, specifically focusing on three solution groups: human strategy, content strategy and technology strategy. in the digital transformation process of VTC Radio and VTC1 Channel in particular. The thesis also suggests that management levels pay attention, support and invest in press units in implementing the national strategy on digital transformation. Solutions are based on in-depth interviews with journalists at VTC1 and on survey results in chapter 2 of the thesis.
Practical Applicability:
With this research, the author hopes to contribute to a richer and more comprehensive understanding of the issue of digital transformation in the press. Besides, the topic will also be a reference for research activities related to television journalism and television programs.
The thesis can help leaders, press and media managers have more basis to build and develop policies for businesses and individuals in accordance with the development of media. pine. pine. This can also serve as reference material for scholars researching this topic.
Implications for Further Studies: (if any) ..........................................................
Thesis-Related Publications: (if any) ..............................................................
(List them in chronological order, if any)
Author:VNU Media
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