MASTER'S THESIS INFORMATION
1. Student's full name:Le Tuan Dung
2. Gender: Female
3. Date of birth: April 30, 1992
4. Place of birth: Nghe An
5. Decision on recognition of students No. 3215/2014/QD-XHNV-SDH dated December 31, 2014 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process: 1-time thesis extension
7. Thesis topic name:“The use of Facebook by Vietnamese press agencies today”
8. Major: Journalism Code: 60.31.01.01
9. Scientific instructor:Associate Professor, Dr. Nguyen Thi Thanh Huyen– Faculty of Journalism and Communication, University of Social Sciences and Humanities.
10. Summary of thesis results:
- Closely following the research axis oriented by the topic, from the theoretical basis of journalism, the thesis has analyzed, synthesized, interpreted, and built a theoretical basis related to the research problem. That is the role and relationship between the social network Facebook and the press, the use of Facebook by press agencies - a common trend in the development of modern journalism.
- Based on the theoretical issues that have been developed, the thesis has surveyed and evaluated the current situation of Facebook usage by press agencies, based on surveys of major press agencies such as Tuoi Tre newspaper, Vietnamnet, Vietnam Television to point out the advantages and disadvantages, especially the causes of the disadvantages; along with surveying public feedback and in-depth interviews with experts, as a basis for proposing solutions to overcome the disadvantages.
- Based on the theoretical and practical basis of research and survey, the thesis makes specific proposals and recommendations for press agencies in using social networks in the coming time. Press agencies need to perform well their roles, responsibilities, be proactive and active in collecting information from the public on social networks, verifying accuracy and developing useful content; Improve ethics, responsibility and capacity of specialized reporters and journalists when using social media; Strengthen interactive relationships between press agencies and the public through social networks; Expand the relationship between press agencies and social networks; Develop regulations on the operation of social networks in general and Facebook in particular to help the press better perform its role and mission in the face of economic, political, cultural and social issues in our country during the period of integration and development.
11. Practical application:
The research results have the potential to be applied to press agencies in promoting the strengths of social networks in developing information content and communication activities, interacting with the public.
12. Further research directions:
From the results of this study, it is possible to develop further research directions such as using different channels of social media to increase interaction between press agencies and the public; promoting information and image of press agencies through social networks.
13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Le Tuan Dung 2. Sex: Female
3. Date of birth: April 30, 1992 4. Place of birth: Nghe An
5. Admission decision number: 3215/2014/QD-XHNV-SDH date 31 December 2014 of Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in academic process: 1 thesis extension.
7. Official thesis title: “The current use of Facebook by Vietnamese Press”.
8. Major: Journalism Code: 60.31.01.01
9. Supervisor: Associate professor, Ph.D. Nguyen Thi Thanh Huyen – Faculty of Journalism and Communication, University of Social Sciences and Humanities.
10. Summary of the findings of the thesis:
- Closely following the research direction driven by the topic and from the basis of journalism, the thesis has analyzed, synthesized and interpreted and developed the theoretical basis related to the research issue, that is, the role and relationship between Facebook and the press, the use of Facebook by the press - a general trend in the development of modern press.
- Based on the theoretical basis that has been developed, the thesis has investigated and evaluated the actual use of Facebook by the press, based on surveys of major press, namely Tuoi Tre, Vietnamnet, Vietnam Television to identify the advantages and disadvantages, especially the causes of these disadvantages; making surveys of public opinions and conducting in-depth interviews of experts as a basis for proposed solutions to disadvantages.
- Based on the research rationale and practical basis, the thesis presented specific proposals and recommendations to the press in the use of social networks in the coming time. The press should perform its proper roles, responsibilities, actively collect information from the public on social networks, verify its accuracy and develop useful content; Improving the ethics, accountability, capacity of specialized reporters and journalists in communication in social networks; Promote interaction between the press and the public through social networks; Expanding the relationship of the press and social networks; Developing regulations on operation of social networks in general and Facebook in particular to help journalists better fulfill their roles and missions in economic, political, cultural and social issues in the integration and development period of our country.
11. Practical applicability, if any:
Research results are possibly applicable to the press in promoting the strengths of social networks on the development of information content and activities of communication and interaction with the public.
12. Further research directions:
From the research results, further research directions can be conducted, namely use of different channels of social media to increase interaction between the press and the public, promoting information and images of the press through the social network.
13. Thesis-related publications:
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