TTLV: The transformation process of Tuoi Tre newspaper in Ho Chi Minh City towards media convergence

MASTER'S THESIS INFORMATION

1. Student's full name:Le Thi Minh Hang

2. Gender: Female

3. Date of birth: May 25, 1991

4. Place of birth: Hanoi

5. Decision on recognition of students No. 3215/2014/QD-XHNV-SDH dated December 31, 2014 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in the training process: 1-time thesis extension

7. Thesis topic name:“The transformation process of Tuoi Tre newspaper in Ho Chi Minh City towards media convergence”.

8. Major: Journalism Code: 60.32.01.01

9. Scientific instructor:Associate Professor, Dr. Nguyen Thi Thanh Huyen– Faculty of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi

10. Summary of thesis results:

Convergence newsroom is no longer a new concept, but to transform from traditional to convergence is not an overnight thing for any press agency. Because to truly converge, we need to have a strategy, investment, pilot implementation, and selective step-by-step application of existing models in the world to the development reality of the Vietnamese press market. The story of convergence is a process of grasping development trends, daring to change, investing systematically and continuously adjusting strategies to achieve effectiveness.

Researching the model of convergent newsrooms in Vietnam, there are some specific and clear cases such as VnEpress, Tuoi Tre, Vietnamnet, etc. However, the clearest in the way of doing and implementing is Tuoi Tre.

Through the results of research and survey, the researcher found that the current direction of Tuoi Tre newspaper is quite correct and initially effective: both in terms of information quality and economic efficiency. The public sees that the output of Tuoi Tre's press products is consistent, does not duplicate information and has positive information orientation. The information in Tuoi Tre newspaper is selective to ensure both timeliness and suitability to the public's taste and does not lose the humanity of a leading newspaper in Vietnam.

With the construction of a convergent newsroom model, Tuoi Tre newspaper has initially achieved certain results: optimizing available resources, more professional newsroom management, strengthening the newspaper's reputation, diversifying two-way interaction with the public, etc. Although there are still some limitations and internal difficulties and challenges, with the new policies and directions of the Tuoi Tre newspaper Editorial Board in the coming time, Tuoi Tre's convergent newsroom model will certainly be further improved and developed.

11. Practical application:

The results of this topic will contribute to the research process of building a converged newsroom model in Vietnam. This can be considered as a reference document for teaching students and postgraduates.

INFORMATION ON MASTER'S THESIS

1. Full name: Le Thi Minh Hang 2. Sex: female

3. Date of birth: May 25, 1991 4. Place of birth: Hanoi

5. Admission decision number: 3215/2014/QD-XHNV-SDH date December 31, 2014 of Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process: the1st extension of the thesis

7. Official thesis title: “The transformation of Ho Chi Minh City Youth Newspaper in the direction of converting media”.

8. Major: Journalism School Code: 60.32.01.01

9. Supervisor: Associate professor, Ph.D Nguyen Thi Thanh Huyen - Faculty of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of the findings of the thesis:

Convergence newsroom is no longer a new concept, but the transition from traditional method to convergence consumes time of any news agency. Because for convergence in the proper sense, we need to have a strategy, make investment, have a pilot and selectively apply the existing models in the world into the real development of the Vietnamese newspaper market. Convergence is the process of catching up the trend of development, daring to change, investing in and adjusting strategies continuously to get the results.

When researching the model of convergence in Vietnam, there are some specific cases, such as VnEpress, Tuoi Tre, Vietnamnet, .... However, the most obvious implementation and method is in Tuoi Tre.

Through research and survey results, the researcher found that the current direction of Tuoi Tre Newspaper is quite right and initially effective, both in terms of information quality and economic efficiency. The public have seen that the output of Tuoi Tre's press products is consistent, not having overlapping information, and having positive information navigation. The information in Tuoi Tre Newspaper is selective to ensure that it is updated on a timely basis and suitable to the public's tastes and not losing the humanity of a leading newspaper in Vietnam.

From the development of a convergence model, the Tuoi Tre Newspaper has had initial successes: optimization of available resources, professional management of the newspaper, strengthening of prestige of the newspaper, diversification of two-way interaction with the public,... Although there have remained some limitations, difficulties and internal challenges, with the new direction and policy of the editorial board of the Tuoi Tre Newspaper in the coming time, we believe that the model of convergence newsroom of the Tuoi Tre Newspaper will be certainly improved and developed.

11. Practical applicability, if any:

The results of this topic will contribute to the research and development of the convergence newsroom model in Vietnam. This can be considered as a reference for the teaching work for students and graduate students.