TTLV: Electronic newspapers and the issue of commercialization in traditional festivals

MASTER'S THESIS INFORMATION

1. Student's full name:Nguyen Bich Ngoc

2. Gender: Female

3. Date of birth: July 27, 1989

4. Place of birth: Hanoi

5. Student recognition decision No. 3215/2014/QD-XHNV-SDH dated December 31, 2014 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: 1st thesis extension

7. Thesis topic name:“Electronic newspapers and the problem of commercialization in traditional festivals”

8. Major: Journalism Code: 60.32.01.01

9. Scientific instructor:Dr. Tran Ba ​​Dung, Head of Professional Department, Vietnam Journalists Association

10. Summary of thesis results:

- Closely following the research axis oriented by the topic, from the theoretical basis of journalism, the thesis has analyzed, synthesized, interpreted and built a theoretical basis related to the research problem, which is the problem of commercialization in traditional festivals on Vietnamese electronic newspapers.

- Based on the theoretical issues that have been developed, the thesis has surveyed and evaluated the current status of information on press works on the issue of commercialization in traditional festivals on electronic newspapers. The results of the survey of public feedback and in-depth interviews with reporters, editors and leaders of press agencies and cultural management agencies are the basis for proposing recommendations and solutions.

- Based on the theoretical and practical bases that have been researched and surveyed, the thesis makes specific proposals and recommendations to promote the strengths and overcome the limitations of works on commercialization at traditional festivals on electronic newspapers. The thesis also contributes and supplements new ideas and new methods, suitable for the development trend of modern society to improve the quality and effectiveness of the articles. The research results also contribute to the teaching process of journalism and communication theory today.

11. Practical application:

The research results are likely to help reporters and editors of electronic newspapers clearly see the current state of content of works with the issue of commercialization in traditional festivals. Contribute and supplement new ideas, new methods, suitable for the development trend of modern society to improve the quality of articles. Can be a useful reference for those interested in this issue, a useful reference for reporters, journalism students, managers and journalism training institutions.

12. Further research directions:

From the results of this study, it is possible to develop further research directions in improving the quality of electronic newspapers by correcting and minimizing other negative phenomena in cultural and social life.

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Bich Ngoc 2. Gender/sex: Female

3. Date of birth: July 27, 1989 4. Place of birth: Hanoi

5. The admission decision on recognition of numbers: 3215/2014/QD-XHNV-SDH, December 31, 2014 Rector of Ho Chi Minh City University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process: the1st extension of the thesis

7. Official title of the thesis: Electronic newspaper to the commercialization in traditional festivals”.

8. Major: Journalism School Code: 60.32.01.01

9. Supervisor(s): Dr. Tran Ba ​​Dung, Head of technical service section, Vietnam Jounalists Association

10. Summary of findings (of the thesis):

- Follow-up to the research oriented by the thesis title, based on theoretical rationale of the journalism school, the thesis has analyzed, synthetized, interpreted and built a theoretical basis in relation to the research topic - that is the commericialization in traditional festivals on electronic newspaper.

- On the basis of the theoretical developed issues, the thesis has examined and assessed current situations of articles on the commercialization in traditional festivals on electronic newspaper. The findings of the feedback survey from the public and in-depth interviews to reporters, editors and leaders of press agencies, management agencies of culture are the basics for proposals and solutions.

- From the theoretical and practical basics, which have been researched and investigated, the thesis has made specific proposals and recommendations to articles on commercialization in traditional festivals so as to help them develop strengths and reduce drawbacks. The thesis also shows that the public research should be taken regularly to get an objective evaluation, and to make adjustments in favor of the wishes and aspirations of the public. The findings have contributed to the process of teaching in terms of current media and journalism school.

11. Practical applicability:

The research findings are applicable to press and editorial staff, to help them realize the current situations in content of articles on the commercialization in traditional festivals. Recommend new initiatives and methods which are appropriate to the development trend of modern society in order to improve the quality of articles. The findings in this thesis may become helpful reference material to reporters, press students, management staff, education universities in press and other interested people,

12. Further research directions:

Following - up to these findings, further research directions can be developed to improve the quality of electronic newspaper as well as to reorganize and reduce other negative problems in society.