TTLV: Online newspapers and the issue of commercialization in traditional festivals.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Nguyen Bich Ngoc

2. Gender: Female

3. Date of birth: July 27, 1989

4. Place of birth: Hanoi

5. Decision No. 3215/2014/QD-XHNV-SDH dated December 31, 2014, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: First thesis extension

7. Thesis title:"Online newspapers and the issue of commercialization in traditional festivals"

8. Major: Journalism Code: 60.32.01.01

9. Scientific supervisor:Dr. Tran Ba ​​Dung, Head of Professional Affairs Department, Vietnam Journalists Association

10. Summary of the thesis results:

- Adhering closely to the research axis set by the topic, and based on the theoretical foundations of journalism studies, the thesis has analyzed, synthesized, interpreted, and built a theoretical basis related to the research problem, which is the commercialization of traditional festivals in Vietnamese online newspapers.

- Based on the established theoretical framework, this thesis surveys and evaluates the current state of information in online publications regarding the commercialization of traditional festivals. The results of surveys of public feedback and in-depth interviews with reporters, editors, and leaders of media organizations and cultural management agencies serve as the basis for proposing recommendations and solutions.

Based on the theoretical and practical foundations studied and surveyed, this thesis offers specific proposals and recommendations to leverage the strengths and overcome the limitations of commercialized works on traditional festivals published in online newspapers. The thesis also contributes new ideas and methods, in line with modern social development trends, to improve the quality and effectiveness of articles. The research results also contribute to the current teaching of journalism and media theory.

11. Practical applications:

The research findings have the potential to help online journalists and editors clearly see the reality of content commercialization in traditional festivals. It contributes new ideas and approaches, aligning with modern social trends, to improve the quality of articles. It can serve as a useful reference for those interested in this issue, including journalists, journalism students, managers, and journalism training institutions.

12. Future research directions:

Based on the results of this study, further research directions can be developed to improve the quality of online journalism by addressing and minimizing other negative phenomena in socio-cultural life.

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Bich Ngoc 2. Gender/sex: Female

3. Date of birth: July 27, 1989 4. Place of birth: Hanoi

5. The admission decision on recognition of numbers: 3215/2014/QD-XHNV-SDH, December 31, 2014 Rector of Ho Chi Minh City University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process: the1st extension of the thesis

7. Official title of the thesis: Electronic newspaper to the commercialization in traditional festivals”.

8. Major: Journalism School Code: 60.32.01.01

9. Supervisor(s): Dr. Tran Ba ​​Dung, Head of technical service section, Vietnam Jounalists Association

10. Summary of findings (of the thesis):

- Follow-up to the research oriented by the thesis title, based on theoretical rationale of the journalism school, the thesis has analyzed, synthetized, interpreted and built a theoretical basis in relation to the research topic - that is the commericialization in traditional festivals on electronic newspaper.

- On the basis of the theoretical developed issues, the thesis has examined and assessed current situations of articles on the commercialization in traditional festivals on electronic newspaper. The findings of the feedback survey from the public and in-depth interviews to reporters, editors and leaders of press agencies, management agencies of culture are the basics for proposals and solutions.

- From the theoretical and practical basics, which have been researched and investigated, the thesis has made specific proposals and recommendations to articles on commercialization in traditional festivals so as to help them develop strengths and reduce drawbacks. The thesis also shows that the public research should be taken regularly to get an objective evaluation, and to make adjustments in favor of the wishes and aspirations of the public. The findings have contributed to the process of teaching in terms of current media and journalism school.

11. Practical applicability:

The research findings are applicable to press and editorial staff, to help them realize the current situations in content of articles on the commercialization in traditional festivals. Recommend new initiatives and methods which are appropriate to the development trend of modern society in order to improve the quality of articles. The findings in this thesis may become helpful reference material to reporters, press students, management staff, education universities in press and other interested people,

12. Further research directions:

Following - up to these findings, further research directions can be developed to improve the quality of electronic newspaper as well as to reorganize and reduce other negative problems in society.