1. Student's full name:Dang Thuy Linh
2. Gender:Female
3. Date of birth: 16/07/1999
4. Place of birth:Nghe An
5. Decision to recognize student number:4058/2022/QD-XHNV December 28, 2022 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
(record the forms of change and the corresponding time)
7. Thesis/project topic: Organizing gender-responsible communication activities for Jonckers Company Limited (Vietnam branch)
8. Industry:Journalism and Media Management; Code: 8320109
9. Scientific instructor:Dr. Nguyen Kieu Nga, Institute of Journalism and Communication, University of Social Sciences and Humanities
(Clearly state scientific title, academic degree, full name and working organization)
10. Summary of thesis/project results:
Project: Organizing gender-responsible communication activities for Jonckers Company Limited (Vietnam branch).
The project aims to raise awareness of gender and gender equality among the management and staff of Jonckers Vietnam, helping people better understand gender issues and the importance of building a fair and gender-equal working environment. Promote the development of policies to help reduce work pressure for employees, especially pregnant female employees and those with young children.
The project consists of 3 main chapters:
- Chapter 1: Theoretical and practical basis of the problem - introduces and clarifies the concepts of communication, communication activities, gender, gender responsibility and gender-responsive communication. Points out the important role of gender-responsive communication activities to raise awareness of gender equality in the working environment.
- Chapter 2: Project implementation results report: presents in detail the gender-responsive communication activities that the project has implemented as well as the results that the project has achieved. The overall results were very positive with 98.4% of participants rating the communication activities as effective and 87.2% of staff noticing a clear increase in equal participation between men and women in community activities.
- Chapter 3: Problem solving and proposed solutions: presents ways to solve the difficulties that the project encountered during implementation as well as ways to promote the advantages of the project. In addition, proposes solutions to improve the effectiveness of the project in organizing gender-responsible communication activities.
Conclusion: summarizes the results of gender-responsible communication activities at Jonckers Company Limited (Vietnam branch); points out the limitations and future development directions of the project.
11. Practical application:
The research results of the project are not only meaningful in being applied to raise awareness of gender equality but also help reduce gender stereotypes in the working environment. Through the development of gender-responsive communication policies and programs, the project creates a friendly and fair working space, helping employees feel respected and equal in career opportunities.
12. Further research directions:
The project will continue to be deployed and applied in gender-responsive communication activities at Jonckers Vietnam Co., Ltd. Communication activities will be expanded and diversified in the next phase to improve the effectiveness of accessing content and messages on gender equality and gender responsibility to all employees in the company.
13. Published works related to the thesis/project:
INFORMATION ON MASTER'S THESIS
1. Full name:Dang Thuy Linh
2. Sex:Female
3. Date of birth:16/07/1999
4. Place of birth:Nghe An
5. Admission decision number:4058/2022/QD-XHNV Dated 28 December 2022
6. Changes in academic process:
(List the forms of change and corresponding times)
7. Official thesis title:Organizing Gender-Responsive Communication Activities for Jonckers Vietnam LLC (Vietnam Branch).
8. Major:Media Management; 9. Code: 8320109
9. Supervisors:PhD. Nguyen Kieu Nga - School of Journalism and Communication, University of Social Sciences and Humanities, Hanoi National University
(Full name, academic title and degree)
10. Summary of the findings of the thesis:
Project: Organizing Gender-Responsive Communication Activities for Jonckers Vietnam LLC (Vietnam Branch)
The objective of this project is to raise awareness of gender and gender equality among the leadership team and employees at Jonckers Vietnam. The project aims to deepen the understanding of gender-related issues and highlight the importance of creating a fair and gender-equal work environment. It also seeks to promote the development of policies that help reduce work-related pressures, especially for female employees who are pregnant or have young children.
The project consists of three main chapters:
Chapter 1: Theoretical and Practical Foundations – This chapter introduces and clarifies key concepts such as communication, communication activities, gender, gender responsibility, and gender-responsive communication. It emphasizes the vital role of gender-responsive communication in raising awareness of gender equality within the workplace.
Chapter 2: Report on the Project Implementation Results – This chapter presents a detailed account of the gender-responsive communication activities carried out by the project, as well as the results achieved. The overall results have been highly positive, with 98.4% of participants rating the communication activities as effective, and 87.2% of employees observing a significant increase in gender-equal participation in community activities.
Chapter 3: Problem-Solving and Recommendations – This chapter outlines the strategies for addressing challenges encountered during the implementation of the project, as well as ways to capitalize on the project's strengths. It also proposes recommendations to further enhance the effectiveness of gender-responsive communication activities within the company.
Conclusion: The conclusion summarizes the outcomes of the gender-responsive communication activities at Jonckers Vietnam LLC (Vietnam Branch), identifies the limitations, and discusses potential directions for the future development of the project.
11. Practical applicability:
The findings of this project are not only significant for raising awareness of gender equality but also for mitigating gender stereotypes in the workplace. Through the development of gender-responsive policies and communication programs, the project fosters a work environment that is both inclusive and equitable, ensuring that employees feel respected and are provided with equal career opportunities.
12. Further research directions:
The project will continue to be implemented and applied in the context of gender-responsive communication activities at Jonckers Vietnam LLC. In the subsequent phase, communication efforts will be expanded and diversified to enhance the effectiveness of disseminating content and messages related to gender equality and gender responsibility to all employees across the company.
13. Thesis-related publications:
