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TTDA: Organizing responsible communication activities for Jonckers Co., Ltd. (Vietnam branch)

Wednesday - November 13, 2024 22:37
1. Student's full name:Dang Thuy Linh
2. Gender:Female
3. Date of birth: 16/07/1999
4. Place of birth:Nghe An
5. Decision number for student admission:Decision No. 4058/2022/QD-XHNV dated December 28, 2022, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
(Note the types of changes and the corresponding times)
7. Thesis/Project Title: Organizing Responsible Gender Communication Activities for Jonckers Co., Ltd. (Vietnam Branch)
8. Industry:Media and Journalism Management; Code: 8320109
9. Scientific supervisor:Dr. Nguyen Kieu Nga, Institute of Journalism and Communication Training, University of Social Sciences and Humanities.
(Please specify your scientific title, academic degree, full name, and workplace.)
10. Summarize the results of the thesis/project:
Project Proposal: Organizing responsible gender communication activities for Jonckers Co., Ltd. (Vietnam Branch).
The project aims to raise awareness of gender and gender equality among the leadership and staff of Jonckers Vietnam, helping everyone better understand gender-related issues and the importance of building a fair and equitable workplace environment. It also promotes the development of policies to help reduce work stress for employees, especially pregnant women and those with young children.
The project consists of three main chapters:
- Chapter 1: Theoretical and Practical Basis of the Issue - introduces and clarifies the concepts of communication, communication activities, gender, gender responsibility, and gender-responsible communication. It points out the important role of gender-responsible communication activities in raising awareness of gender equality in the workplace.
- Chapter 2: Project Implementation Results Report: This chapter details the gender-responsive communication activities implemented by the project, as well as the results achieved. The overall results were very positive, with 98.4% of participants rating the communication activities as effective and 87.2% of staff noticing a significant increase in equal participation between men and women in community activities.
- Chapter 3: Problem Solving and Proposed Solutions: This chapter outlines methods for addressing the difficulties the project encountered during implementation, as well as ways to leverage its strengths. Additionally, it proposes solutions to improve the project's effectiveness in organizing gender-responsive communication activities.
Conclusion: This section summarizes the results of gender-responsive communication activities at Jonckers Co., Ltd. (Vietnam branch); highlights limitations and suggests future directions for the project.
11. Practical applications:
The research findings of this project are not only significant in their application to raising awareness of gender equality but also in reducing gender stereotypes in the workplace. Through the development of gender-responsive policies and communication programs, the project creates a friendly and equitable work environment, helping employees feel respected and equal in their career opportunities.
12. Future research directions:
The project will continue to be implemented and applied in gender-responsive communication activities at Jonckers Vietnam Co., Ltd. Communication activities will be expanded and diversified in the next phase to improve the effectiveness of reaching all employees in the company with content and messages about gender equality and gender responsibility.
13. Published works related to the thesis/project:
INFORMATION ON MASTER'S THESIS

1. Full name:Dang Thuy Linh
2. Sex:Female
3. Date of birth:16/07/1999                               
4. Place of birth:Hi An
5. Admission decision number:4058/2022/QD-XHNV Dated 28 December 2022
6. Changes in academic process:
(List the forms of change and corresponding times)
7. Official thesis title:Organizing Gender-Responsive Communication Activities for Jonckers Vietnam LLC (Vietnam Branch).
8. Major:Media Management; 9. Code: 8320109
9. Supervisors:PhD. Nguyen Kieu Nga - School of Journalism and Communication, University of Social Sciences and Humanities, Hanoi National University
(Full name, academic title and degree)
10. Summary of the findings of the thesis:
Project: Organizing Gender-Responsive Communication Activities for Jonckers Vietnam LLC (Vietnam Branch)
The objective of this project is to raise awareness of gender and gender equality among the leadership team and employees at Jonckers Vietnam. The project aims to deepen the understanding of gender-related issues and highlight the importance of creating a fair and gender-equal work environment. It also seeks to promote the development of policies that help reduce work-related pressures, especially for female employees who are pregnant or have young children.
The project consists of three main chapters:
Chapter 1: Theoretical and Practical Foundations – This chapter introduces and clarifies key concepts such as communication, communication activities, gender, gender responsibility, and gender-responsive communication. It emphasizes the vital role of gender-responsive communication in raising awareness of gender equality within the workplace.
Chapter 2: Report on the Project Implementation Results – This chapter presents a detailed account of the gender-responsive communication activities carried out by the project, as well as the results achieved. The overall results have been highly positive, with 98.4% of participants rating the communication activities as effective, and 87.2% of employees observing a significant increase in gender-equal participation in community activities.
Chapter 3: Problem-Solving and Recommendations – This chapter outlines the strategies for addressing challenges encountered during the implementation of the project, as well as ways to capitalize on the project's strengths. It also proposes recommendations to further enhance the effectiveness of gender-responsive communication activities within the company.
Conclusion: The conclusion summarizes the outcomes of the gender-responsive communication activities at Jonckers Vietnam LLC (Vietnam Branch), identifies the limitations, and discusses potential directions for the future development of the project.
11. Practical applicability:
The findings of this project are not only significant for raising awareness of gender equality but also for mitigating gender stereotypes in the workplace. Through the development of gender-responsive policies and communication programs, the project fosters a work environment that is both inclusive and equitable, ensuring that employees feel respected and are provided with equal career opportunities.
12. Further research directions:
The project will continue to be implemented and applied in the context of gender-responsive communication activities at Jonckers Vietnam LLC. In the subsequent phase, communication efforts will be expanded and diversified to enhance the effectiveness of disseminating content and messages related to gender equality and gender responsibility to all employees across the company.
13. Thesis-related publications:



 

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