1. Student's full name:Vu Lam Hue
2. Gender:Female
3. Date of birth:29/07/2000
4. Place of birth:Hung Yen City, Hung Yen Province.
5. Decision number for student admission:Decision No. 4058/2022/QD-XHNV dated December 28, 2022, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
7. Thesis/Project Title: Organizing Communication Activities to Help Remove Gender Stereotypes for the Metagent Men's Fashion Brand
8. Industry:Media and Journalism Management; Code: 8320109
9. Scientific supervisor:Dr. Nguyen Kieu Nga, Institute of Journalism and Communication Training, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summarize the results of the thesis/project:
The project "Organizing communication activities to help remove gender stereotypes for the Metagent men's fashion brand" not only proposes a method to build a deeper understanding of the media's portrayal of men in the fashion industry but also aims to promote equality between men and women, thereby creating a society where every individual is respected and has the opportunity to develop themselves comprehensively, civilly, and harmoniously. The communication activities implemented in the project include: Content production on social media (Metagent's Facebook fanpage), managing the image of celebrities in brand advertising activities on their TikTok social media platform, and sponsoring and coordinating communication for the "ISME Business Case Debate Contest 2024," a debate and initiative competition for sustainable development goals for students aged 15-22 organized by the National Economics University. The results of the post-project evaluation were very positive, with 65.2% of the interviewed public fully agreeing that Metagent had successfully conveyed the message about gender diversity and dismantled gender stereotypes in the communication of fashion brands.
11. Practical applications (if any):
The project has been implemented in practice and has achieved certain successes. It opens up potential for further communication activities, helping Metagent continue to lead in promoting gender equality in the fashion industry.men and contribute to a more equitable and inclusive society.
12. Future research directions:(if any)
13. Published works related to the thesis/project:
INFORMATION ON MASTER'S THESIS
1. Full name:Vu Lam Hue
2. Sex:Female
3. Date of birth:29/07/2000
4. Place of birth:Hung Yen city, Hung Yen province
5. Admission decision number:Decision No. 4058/2022/QD-XHNV Dated 28/12/2024
6. Changes in academic process:
7. Official thesis title:The establishment of communications activities with an aim to exterminate male-oriented stereotypes for Metagent Boutique
8. Major:Media Management Code: 8320109
9. Supervisors:PhD. Nguyen Kieu Nga, School of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University Hanoi.
(Full name, academic title and degree)
10. Summary of the findings of the thesis:
The thesis “The establishment of communications activities with an aim to exterminate male-oriented stereotypes for Metagent Boutique” not only suggests a strategic plan to cultivate a deeper insight into male representation in fashion fields but also aims to promote gender equality. This contributes to creating a society where every individual is respected and given the opportunity to develop comprehensively, civilly and harmoniously. The communication activities carried out in the thesis include: Content production on social media (Metagent's Facebook fanpage), Celebrity image management in brand advertising on their TikTok platforms, Sponsorship activities, and Corporating in communication for the ISME Business Case Debate Contest 2024. The evaluation results after the project were very positive, with 65.2% of the public interview fully agreeing and agreeing that Metagent has succeeded in conveying the message of gender diversity and breaking gender stereotypes in communications for fashion brands.
11. Practical applicability, if any:
The thesis has been implemented in practice and has achieved certain successes, establishing a potential foundation for future communication activities. It enables Metagent to continue to be at the forefront of promoting gender equality in the men's fashion field, and to contribute to a fairer and more inclusive society.
12. Further research directions, if any:
13. Thesis-related publications:
